Is organizational chart and structure the same?
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When we think of organizational charts, what often comes to mind is the top-down, pyramid-like organizational chart of large companies. Show
 Source Of course, that’s just one of many types of business organizational charts that exist today across organizations big and small. Even when organizations share business models, industries, and sizes — their organizational charts can greatly differ. That’s because a structure that works for one organization may not work for another. What’s more, organizational charts are used to make a statement, through design, on the organization’s beliefs, values, culture, and philosophies. So which organizational chart design best represents your brand and organization, and how can you actually create one? That’s what we’ll figure out today. I’m going to break down what business organizational charts are all about, share plenty of neat examples (and awesome templates) along the way, and show you how to design your own. CREATE AN ORGANIZATIONAL CHARTClick to jump ahead:
What is an organizational chart?An organizational chart is a visual chart that represents the structure of a company. It highlights how teams and departments are organized, the reporting relationships across the organization, and every individual’s role and responsibilities. Here’s an example of how an organizational chart looks: Just so you know, some of our templates are free to use and some require a small monthly fee. Sign up is always free, as is access to Venngage’s online drag-and-drop editor. What is the main purpose of an organizational chart?An up-to-date organization chart serves several important functions for your organization. This infographic highlights 5 key benefits. Let’s take a closer look at each of the benefits:
Do small businesses need organizational charts?The short answer is yes, absolutely. When organizations are just getting started, or fairly small, there is a tendency to share the load across team members. However, it can lead to a lack of clarity about who owns what areas, what everyone’s individual responsibilities are, and how to measure individual performance. In small organizations, a defined corporate structure chart highlights everyone’s key responsibilities, holds them accountable, and allows them to manage their workload without burning out. Return to Table of Contents What are the 4 different types of organizational charts?To best visualize your organizational structure and communicate your company’s chain of command, you can design an organizational chart that fits into one of these four types: vertical (or hierarchical), horizontal (or flat), matrix, and creative. Let’s take a closer look at each one: Vertical organizational chart (hierarchical organizational chart)This is the most common type of organizational chart. A vertical — or hierarchical — organizational chart has the person with the most power placed at the top and those with less power underneath, all together forming the shape of a pyramid. Here’s an example of a hierarchical organizational chart template: Horizontal organizational chart (flat organizational chart)The horizontal org chart (or flat org chart) visualizes an organizational structure with little or no level of middle management — which means it mostly contains two levels: the top administrators and the workers. Here’s an example of a flat organizational chart template: Matrix organizational chartThe matrix organizational chart combines traditional organizational structures. It integrates the top-down vertical organizational structure that highlights reporting relationships, with the flexibility of a flat organizational structure where cross-department teams report to project managers.Here’s an example of a matrix organizational chart template: Creative organizational chartThis applies to any organizations with unconventional structures like Spotify (tribes, squads, guides) or Zappos (Holacratic organizational structure). We’ll explore more of this in another section on creative organizational chart examples. Return to Table of Contents 8 organizational chart templatesNow, let’s take a look at some organizational chart templates you can edit for your business. Note that the majority of these are hierarchical org chart templates, but you can add or delete the branches to create other types of org charts as well. Vertical smart organization chart templateThis vertical Smart corporate structure chart uses dynamic colors to differentiate the teams and their reports. GET THIS ORGANIZATIONAL CHART TEMPLATE This extreme vertical format works for a smaller corporate structure. Or you can use this template for departments within a larger business organizational chart. A Smart organization chart template can be easily customized in the Venngage editor. Click on the sections you want to add. The items will be duplicated so you can make the edits you want. Add more text and the shape automatically resizes to fit. You can also apply the formatting from one shape to another shape or all the branches with the ‘formatting’ button in the menu. Corporate vertical organizational chart templateThis vertical organizational chart is helpful for employees to understand who they report to, who their peers report to, and the types of responsibilities every individual carries. Although the layout itself is minimalist, the shapes and colors bring life to the design. It looks professional, incorporates branded design, and provides something a bit more engaging for employees. You can also use illustrated icons to differentiate between departmental organizational chart designs. That can help new hires and executives alike understand right away what they’re looking at. For a more modern look and feel, take a look at this alternate take on a healthcare organizational chart template. It incorporates a digitized background design and a flat color palette. Simple vertical organizational chart templateGET THIS VERTICAL ORGANIZATIONAL CHART TEMPLATE When designing your own vertical organizational chart, the key is to group together employees who report to the same manager/executive. It’s up to you how you visualize those connections. You can use lines and nodes for a typical layout. Or like this vertical organizational chart template, you can use a legend and a varied color palette to indicate the reporting structure. An organizational chart can also be more than a breakdown of reporting relationships. This organizational chart includes contact information for individual staff. This is especially helpful for new employees or when communicating across departments. Bold vertical organization chart templateGET THIS ORGANIZATION CHART TEMPLATE Make a statement with a bold, circular corporate structure chart, like the above template. This is a memorable way to show the connections between departments and team members, and it makes a statement. If your brand doesn’t use such bold colors, you can customize the template with your brand colors instead. Modern vertical organizational chart templateGET THIS MODERN ORGANIZATIONAL CHART TEMPLATE If choosing a design style for your business organizational chart feels challenging, consider your organization’s brand guidelines. It can provide you with the style and color inspiration you need to get started. Learn more: Venngage for Healthcare Organizations Vibrant functional smart organizational chart templateGET THIS FUNCTIONAL ORGANIZATIONAL CHART TEMPLATE You can see that in this template, the organizational chart is broken down by function. So the VP of marketing oversees the marketing department. Below the VP of marketing, you find the marketing director, the marketing manager, the marketing lead, and so on. This applies to sales, infrastructure, and technology across the corporate structure chart. Try applying a unique color for each department or function. This will help whoever is reading it find exactly what they’re looking for with ease. Otherwise, you’ll have numerous tables that look exactly the same and it would take longer for employees to understand what they’re looking at. Marketing organizational structure templateGET THIS MARKETING ORGANIZATIONAL CHART TEMPLATE A traditional marketing organizational structure is broken down by departments. You would have teams entirely dedicated to areas like branding, communications, and digital. It’s also important to identify teams that marketing relies on – like customer success and developers. With the use of a vibrant color palette, you can clearly identify each department, and who belongs in each. It’s easier to scan and follow over angular lines, especially in more complex organizational structures. Blue functional organizational chart templateGET THIS FUNCTIONAL ORGANIZATIONAL CHART TEMPLATE This blue functional organizational chart template is broken down in a similar way to previous templates. The layout is just set to landscape and reads from left to right. This organizational chart design makes use of employee headshots, and that’s especially helpful to new employees. Now, with the rise of remote work and completely remote employee onboarding, we may not always share an office or break room with fellow co-workers. Using headshots in a corporate structure chart is a simple way to help folks get acquainted. Return to Table of Contents Vertical organizational chart examplesThe vertical organizational chart template, or hierarchical chart, is the traditional organizational chart we see in many organizations. The layout positions the CEO at the very top, with her direct reports below her, their reports below them, and so on. The goal of a vertical organizational chart is to present the reporting relationships between employees. Here’s the vertical corporate structure chart for Apple. You can see it’s a very typical hierarchical chart with lots of layers of leadership. Source It’s clear who reports to whom in the upper-management levels at a glance. Companies like Apple also have unique roles such as the Environment, Policy and Social Initiatives executive, or the Apple University Dean. Plotting these types of roles in a business organizational chart is essential – it indicates where these roles fall in terms of hierarchy, who they answer to, and what their responsibilities are. Another aspect of a typical vertical organizational chart is that it’s broken down by organizational functions. This is often referred to as a functional organizational chart. Inbound marketing organizational structure exampleSource Hubspot gave a presentation on creating agile teams. They shared a breakdown of how their (powerhouse) marketing department is structured. The breakdown is by specific functions/objectives, channels, and relevant metrics. You’ll also notice that there is no clear reporting structure, that’s because the objective of this chart design is to highlight how the marketing team operates. This is what a functional organizational chart can look like within a department. The functions are now teams and channels. Your own organizational chart design will probably look different since it depends on the types of channels your marketing team is divided into. Vertical divisional organizational chart exampleSource The divisional organizational chart is broken down into its separate business areas of focus. This type of organizational structure applies to larger organizations with divisions that are geographical, product-focused, industry-focused, market-focused or anything along those lines. You’ll see that each division has its own marketing team, sales team, and services team. They operate independently of one another and have all the same functions. Horizontal organizational chart examplesThe horizontal organizational chart, or flat organizational chart, is for organizations with little to no middle management or supervisory roles. Take a look at the below template. Simple horizontal organization chart templateGET THIS HORIZONTAL ORGANIZATIONAL CHART TEMPLATE Flat organizational structures can share the same layout as vertical organizational structures. But there are fewer executive and managerial levels. The above horizontal organizational chart template also uses a landscape orientation. This helps to emphasize the lack of hierarchical tiers and the extended role of management. While just a design choice, it communicates how the organization is structured at a glance. Valve, the popular video-game developer, is proud of the flat organizational structure they’ve grown into. Here’s how they visualize their organizational chart in their employee handbook. They include a few quips as well. Source This is a fun way for an organizational chart to communicate Valve’s views on hierarchy, structure and collaboration. There is a clear level of camaraderie and togetherness that they aspire to. It’s also a great example of presenting an organization’s brand and culture through its employee documentation. Rather than just a flat organizational structure with minimal hierarchy, Valve aspires for a completely collaborative organization with no hierarchy at all. Within a horizontal organizational structure, managers will have a higher set of responsibilities, and more direct reports than a typical manager. This means a marketing manager may have designers, product people, support staff and others who don’t necessarily fall into “marketing” as reports, too. Lean marketing organizational structure exampleSource Github has a lean marketing organizational structure. The VP oversees many areas, but they are not layered with upper and middle management. Instead, the teams are small and collaborative. This lean marketing organizational chart design demonstrates that. It’s always helpful to mimic your organizational structure in the design of your organizational chart. Reduce the number of tiers and group teams together in the way that makes the most sense. In Github’s lean marketing structure, you can see that where responsibilities overlap, those teams share a color code. These color palettes can carry over into project sprints and tasks that get tracked in applications like Trello and Asana! It’s a great way to maintain consistency in all your corporate communications. Return to Table of Contents Matrix organizational structure examplesThe matrix organizational chart combines traditional organizational structures. It integrates the top-down vertical organizational structure that highlights reporting relationships, with the flexibility of a flat organizational structure where cross-department teams report to project managers. Source A matrix organizational chart ties in project planning needs by pairing project managers with interdisciplinary teams. That means the chart needs to highlight departmental or functional managers and their direct reports, as well as the project managers and their reports. Here’s a detailed look at the layout and reporting structure of a matrix organizational chart: Source There is a clear vertical functional structure with functional managers lining the top row. But project managers work with employees from each function, and so form a parallel column to the employees in each function. In this layout, the tiny squares highlight which employee in each function reports to a project manager. The simplest way to indicate reporting relationships here is through the use of arrows or lines, and aligning the correct staff vertically with their managers, and horizontally with their project managers. The matrix organizational structure is necessary for large organizations that have multiple projects going on and need collaboration across departments. Nike’s organizational structure gets a lot of praise, and it happens to be a matrix organizational structure. Source Return to Table of Contents Creative organizational chart examplesMany organizations experiment with the structure of the company. Whether there is a desire for faster decision-making, smarter experimentation, clear channels of communication, improved accountability or something else, how your organization is structured makes the difference. Startups and major corporations alike often adopt creative organizational structures that achieve a company goal. Let’s take a look at some of those types of organizational charts. Spotify’s organizational chart example: Tribes, squads, and guildsSpotify, the well-known audio-streaming service, is known for its unique tribe organizational structure. Due to its growth and success, many startups have tried to adopt the same organizational structure, or some variation of it and make it work for them. At a glance, it may seem strange and overly complex. But the organizational structure facilitates the level of communication and collaboration Spotify needed (and still needs) to grow quickly and reliably. It starts with a tribe and its tribe leads. They lead the squads that oversee different areas of the product. Across the squads, in each tribe, you’ll have chapters that facilitate communication between the squads, and chapter leads. Source Of course, there are numerous tribes across the organization. They work fairly independently of one another on a wide range of things that may or may not overlap. As these individuals learn from new experiences, problems, outcomes and so on, they need to share information, tools, code, and best practices. These folks form guilds which include members across tribes. People can also belong to multiple guilds. Source Spotify’s tribal organizational structure is meant to cut down on bureaucracy, which naturally builds as a company grows to hundreds or thousands of staff. This way Spotify can still collaborate effectively as an organization, deliver projects sooner, implement changes faster, grow better, and behave in a far more responsive manner. You can also see from the way the organizational charts are arranged, there is an emphasis on fluidity within the structure, rather than rigidity. Zappos organizational chart example: Holacratic organizational structureZappos is an online shoe and clothing retailer. They’re also known for having a unique culture and organizational structure. They share insights on their approach to structure on Zappos Insights. This includes the fact that they are a holacracy. A holacracy has a decentralized leadership, rather than one concentrated in an individual or handful of people. It aims to distribute power typically reserved to executives across an organization to all employees. It rejects the notion of hierarchy completely. The benefit is that it enables regular staffers to put forth ideas, collaborate with other employees, and work with minimal restrictions. Here’s an example of what a holacratic organizational chart looks like: You can see right away there aren’t any lines, columns or rows like in the previous organizational chart examples. Employees belong in a space that is shared, brought together in areas of specific functions and tasks. A complete holacratic organizational chart would be a cluster of super-circles representing departments or functions, with smaller groups of circles for specific areas. Return to Table of Contents How to create your organizational chart in VenngageAs an online visual communication tool, creating any type of organizational chart can be done in minutes. First, go ahead and set yourself up with a free Venngage account. This will let you access templates and use our editor. It’s not a trial and doesn’t require any payment info. Head over to the organizational chart templates page. Choose a template that looks appealing to you. Then, in the editor, access neat features to customize your organizational chart design. Apply your branding, add organizational sections and levels, upload employee headshots, and include a range of icons for an engaging design. With Venngage’s Smart diagrams, you can edit, add and duplicate sections of your organizational chart with the click of a button. Change the formatting to your brand colors and apply the same to any or all shapes in the diagram. When choosing color palettes or fonts, keep in mind accessible design principles. You want an organizational chart that anyone can read and comprehend with ease. Get started with Venngage for BusinessCreating an organizational chart may just be the latest in your visual communication needs. To align and organize your teams through visuals more effectively, check out Venngage for Business.
For additional resources for planning and organizing your teams or even company, check out these blog posts! What is organization chart and structure?An organizational chart shows the internal structure of an organization or company. The employees and positions are represented by boxes or other shapes, sometimes including photos, contact information, email and page links, icons and illustrations. Straight or elbowed lines link the levels together.
Is chart and structure the same?Following are some of the key differences between them: An organizational structure is a plan that defines the roles, links, and flow of information within an organization. On the other hand, an organizational chart visualizes this structure.
What is the difference between organization and structure?Structure refers to individual things. Organization refers to categories of things (clusters of individuals, where a part is a category). Process refers to universal things (all things, e.g., parts as the set).
What is another name for organizational chart?An organizational chart, also called organigram, organogram, or organizational breakdown structure (OBS) is a diagram that shows the structure of an organization and the relationships and relative ranks of its parts and positions/jobs.
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