What products do you purchase from D2C companies
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Gone are the days when you had a few available brands to choose products from, be it health, personal care, fashion or any lifestyle. But with the rise of direct-to-consumer (D2C or DTC) brands, you have plenty of options now. Show
D2C brands directly reach the customers through e-commerce websites, social media or offline stores, eliminating middlemen. Direct contact with customers makes it easy for brands to analyse their consumers' needs, personal information and purchasing behaviour. For this reason, several companies follow the direct-to-consumer model to enhance their market opportunities. Estimates show that the D2C market will reach 175 billion dollars by 2025 in the US alone. Let’s check out some of these direct-to-consumer brands that arethriving with their innovative strategies! Founded in 2014, Smile Direct Club provides teeth aligners and whiteners to consumers. The brand came into existence when Alex and Jordan noticed no good dental products were available for people with alignment problems. It was then they created an affordable product. The D2C brand approached its targeted customers by community building, content marketing strategies, running paid ads on social media platforms like Facebook, TikTok, YouTube, Instagram and Pinterest, and applied influencer marketing to connect with people. 2) Hims & Hers Hims & Hers is a healthcare brand specialising in pharmaceuticals where people can contact doctors and get prescribed medicine delivered to their doorstep. The company was launched in 2017, focusing only on men. But later, it added products for females too. Hims & Hers employed an empathetic approach to understanding the audience’s pain points and created a suitable product for them. 3) Burst Burst provides oral care products targeting people of all age groups, from kids to adults. Founders, Hamish and Brittany, saw a market opportunity after realising that people were unaware of the oral care benefits. They joined hands with the dental experts in the USA to create BURST products. Today, more than 15k dental healthcare professionals have shown their trust in the company. 4) Blink Health Blink Health, founded by two brothers, made prescribed drugs accessible to customers’ doorsteps at economical rates. To reach out to the masses and build trust, the brand relied on blogs where the brands talked about subjects like supplements, probiotics, nutrition and other health needs. The strategy helped them to establish themselves as experts in the healthcare field. 5) Happify Combining psychology sciences with fun games and activities - that's the unique selling point of Happify. Set up in 2012 by Tomer Ben-Kiki, Ofer Leidner, and Andy Parsons, Happify focuses on building healthier habits like positive thinking with the help of daily fun activities. The company has created several resources for its customers like emails and blogs to educate customers about positive psychology, cognitive behavioural theory and stress management to spread a simple message that happiness can be learned. 2) Top D2C Brands in Apparel/Fashion Industry1) Stitch FixA leading D2C brand in the fashion industry, Stitch Fix has mingled data science with the expertise of human stylists. The company delivers personalised clothing to customers on a subscription basis. The founder, Katrina Lake, started the company with Google sheets and a survey service to keep track of the customers’ preferences and purchase details. Since the company is well-established now, it uses data science software whereby customers answer questions relating to their style and get personal style clothing delivered for every event. As for the marketing strategies, Stitch Fix uses style guides for men and women to style better customers better. It also leverages the content created by its customers on social media channels. 2) Knot Standards Knot Standard is an online men’s fashion wear providing tailor-made clothing to its customers. The two founders, Matt and John, founded Knot Standard to provide customised suits for men by capturing a three-dimensional frame of your body online and delivering the stitched suit and blazer at your doorstep. The brand got covered in magazines for its unique styling. More so, the brand shared newsletters so that customers keep coming back for more information and advice. 3) American Giant Founded in 2021, American Giant started its journey manufacturing hoodies. The main aim of the founders was to provide valuable clothing which is fulfilling and worth the investment. The company stays connected to the customers and informs them about the upcoming offers through email marketing. 4) AYRAll Year Round (AYR) is a popular direct to consumer fashion brand specializing in women's clothing. Run by ten passionate women, the brand wants to create clothing that boosts confidence in their customers. Featured in multiple magazines like Forbes, Vogue, InStyle, Glamour, Fortune, AYR uses marketing tactics like email marketing and social media marketing to inform customers about new styling trends. 5) Bonobos Bonobos is a D2C menswear brand in the US that creates distinct and comfortable clothing for every event. It makes the online shopping experience unique to remain visible in the market. With a vision to connect with customers, the brand sends out five emails every day to inform, engage and retain them. 3) Top D2C Brands in Child Care1) LoveveryLovevery develops sustainable toys and playing kits for a child’s brain development. Using the expertise of specialists and academicians, the D2C brand has developed play kits for toddlers to support their learning. The company has created educational courses for parents to tell them how these toys can help their children. 2) Wonderschool Wonderschool provides high-quality and secure educational care services for kids from infants to six years of age. The company grew by targeting the parents and teachers seeking quality education and personal care for their kids. The company collaborated with multiple digital marketing agencies to get their word out with strategies like FB ads, Google search marketing, Google ads and social media. 3) Bark Technologies Bark Technologies is an all-in-one parental control app founded in 2015 by Brain Bason. Knowing that parents are concerned about the digital health of their kids, the app allows parents to block adult sites and regulate internet time and gaming. The company targets millennial parents and their kids active on social media. The app educates parents on various subjects like the dark side of social media, better parenting tips and more by publishing blogs. 4) Plum Organics Plum Organics specialises in child nutrition and sells packaged foods for babies to delight their taste buds and create healthy eating habits. The company targets health-conscious parents who want their kids to eat tasty and healthy food. The D2C company was set up by parents who had a lot of questions regarding a child’s nutrition. This direct to consumer company has and continues to focus on word-of-mouth marketing and PR to get their word out. 5) Fisher-Price Owned by Mattel, Fisher-Price creates science toys made especially to suit the needs of a growing kid. These toys help in developing a growing child’s brain. Being in the process of constant innovation, Fisher-Price recently launched an educational software for new age kindergarten kids. 4) Top D2C Brands in Personal Care1) By HumankindStarted by Brian Bushell - By Humankind - provides environment-friendly personal care product bundles to its subscribers. Shower kits, tooth care, hair care products are delivered every month to the customers who subscribe to them. With their approach, the brand wants to reduce single-use plastic waste. It recycles plastic for product packaging. It leverages email marketing to spread the word about their work. 2) LOLALOLA is a D2C brand offering intimate products that are 100% high quality organic. Established by two women on a mission to change the face of feminine care, LOLA provides eco-friendly and chemical-free products. But what makes them unique is their subscription plans. Customers can choose a plan to avoid placing the order time and again. 3) Manscaped Manscaped specialises in comfortable men's grooming products. The company, started by Paul Tran, used humour marketing to boost brand awareness. Currently, this D2C brand has over 3M men as customers. Being innovative in their product, the brand opted for influencer marketing as one of the tactics to gain visibility and drive sales. 4) Harry’sHarry’s was started in 2015 and has been growing ever since. The company has become a billion-dollar D2C brand in the personal care industry. It provides affordable and quality grooming products for men on a subscription-based model. Using word-of-mouth marketing such as referral programs, the brand knows how to engage new customers. 5) FlamingoFlamingo is the sister brand of Harry’s that provides affordable and good quality personal care products for women. Their products are created with the help of healthcare professionals to gain potential customers' trust and deliver quality products. 5) Top D2C Brands in Pet Care 1) The Farmer’s Dog Founded by Brett and Jonathan, this D2C company supplies healthy dog food to pet owners. Understanding the convenience that pet owners seek, they ask customers to create a profile on the website and fill in the details of their pet. Based on that, fresh meals for dogs are prepared and sent out to the customer in eco-friendly packages. Knowing that their customers are active on social media, the brand actively uses word of mouth marketing to target millennial pet owners. 2) PetPlate PetPlate, started by Renaldo Webb, provides human-grade dog food. They prepare personalised meal plans for pets after customers create their profiles and place their requirements. The food is freshly prepared and delivered to the customers. The brand work alongside vets and nutritionists to create personalised meal plans for the dogs. 3) Dandy Dandy specialises in manufacturing healthy treats for dogs. The company creates nutritious, all-natural and chemical-free treats for dogs that are customised according to their needs. The company targets health-conscious pet parents who are looking for healthier supplements for their dogs. It asks its customers to sign up and take a quiz to understand what type of supplement is suited for their dog. The company cleverly uses user-generated content to take advantage of word-of-mouth publicity. It encourages the customers to share a picture of their pet with a hashtag on social media. 4) Ollie Ollie provides human-grade dog food customised for individual dogs. This D2C brand focuses on providing healthy meals that are perfectly proportioned and freshly cooked. It has positioned itself as a brand with a good cause that wants to see every dog healthy and happy. The website also showcases social proof by including feedback from their customer pet parents. The brand encourages customers to share their reviews on social media, using word-of-mouth and affiliate marketing to target potential customers. 5) Jinx Jinx is another pet care brand founded for dog parents. The company prepares dog food that is healthy and harm-free. The product is sent to a customer's house based on their chosen subscription plan. It features
the ingredient list on the website so that customers can know what goes into their pet’s food. The company features a custom date option according to the customer's convenience. 6) TopD2C Brands in Food And Beverages 1) Blue Apron Blue Apron takes culinary experience to the next level! The brand delivers fresh and quality ingredients with an easy-to-cook recipe. It collaborates with local farmers to get supplies and create unique recipes. And then deliver it to the customer’s doorstep based on the order placed. The company has partnered up with YouTubers, bloggers and Instagram influencers to convey how Blue Apron has made life easier for people who do not have time to cook. 2) Perky JerkyPerky Jerky is a D2C snack brand that manufactures on-the-go healthy snacks to suit customers' needs. The product was invented by accident when the founders and friends spilt Redbull on their jerky and started joking about jerky that provides energy. Soon, it became a new startup idea, and they created Perky Jerky that was healthy and nutritious. The company used guerilla marketing to advertise the product and targets millennial moms that are busy and would love a healthy snack filled with protein and need no cooking. 3) Hint Water Hint Water is a known D2C brand, providing fruit favoured water to its customers. Ideated by Kara Goldin, the brand came into existence when Goldin saw her lifestyle transform after drinking fruit infused water. It led her to create her line of fruit water that is healthy. Hint Water collaborates with social media influencers to get the product promoted. It also features an affiliate program offering a 20% commission per sale. After being founded in 2005, the brand has now doubled its worth. 4) Hungry Harvest Founded in 2014, this D2C brand delivers fresh farm produce and vegetables every week to customers. The brand sells the idea of creating a healthy life by preparing and cooking meals at home. The company aims at reducing farm waste and offers tips and tricks to do the same. Hungry Harvest used content marketing to educate customers about zero food waste and cooking healthy and filling fresh meals. It reached out to Instagram influencers to generate brand awareness and get people to subscribe to their product. The subscriptions include weekly deliveries of produce fresh from the farm. 5) Soylent Soylent manufactures nutritional meal-replacement drinks targeted at millennials, professionals and gamers busy with their life who often skip meals in between. Understanding the market it caters to, Soylent effectively uses influencer marketing to reach these millennials. You may find many Instagram influencers holding the Soylent bottles and enjoying their liquified meal. 7) Top D2C Brands in Cosmetics 1) Birchbox Birchbox delivers beauty subscription boxes to the doorstep of customers. Created for working women who are not obsessed with beauty products, Birchbox sends simple routine products that are easy to use and apply and do not take much time. Birchbox is an omnichannel brand that provides subscriptions, online and offline stores. Using marketing strategies like personalised content, referral program, enhanced user experience, educational facebook content, influencer marketing, email marketing, user-generated content and more, the brand knows how to reach its customers. 2) GlossierGlossier specializes in beauty, makeup, body care and skincare products and aims for customers who want simple beauty products that are safe to use. Glossier has grown the empire through clever word of mouth marketing strategies, turning customers into micro & nano influencers and encouraging them to share their products on social media. 3) Geologie Geologie is one of the leading cosmetic D2C brands that revolutionise the men's skincare market. The company targets beauty conscious men who want good products to take care of their skin. It offers personalised men's skincare products according to the skin goals shared by customers. The brand also reaches a narrower audience having skin issues and need good products to deal with them. 4) MaeloveMaelove was founded by Jackie Kim for the female audience. Her sole aim was to provide quality products to women without the additional supply chain and overhead costs. The skincare brand effectively uses KOL influencer marketing with the help of dermatologists and doctors to target the audience and build trust. The company also collaborates with social media influencers to promote its products. 5) Drunk Elephant Drunk Elephant is a D2C brand focusing on non-toxic skincare products. The brand originated when Tiffany Masterson, the brand founder, suffered from skin issues and couldn’t find a single toxicity free product. It is now a leading skincare brand because of its word of mouth marketing strategy. It leverages user-generated content on multiple social media platforms to add to its credibility. 8) Top D2C Brands in Consumer Electronics 1) GoPro Founded by Nick Goodman in 2014, GoPro sells professional cameras. Goodman, a photography and videography enthusiast, decided to create a product that was easy to carry and has all the advanced features of a DSLR camera. That’s when he came up with the idea and created GoPro. The company focuses heavily on video content marketing and collaborates with action influencers who create exciting action videos featuring the go pro cameras.
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