Is individuals and households who buy goods and services for personal consumption Mcq?

Consumer Behaviour MCQ With Answer | Consumer Behaviour Multiple Choice Questions |Top 40 Consumer Behavior MCQ Questions

Consumer Behaviour MCQ Quiz: Consumer behavior is the study of how consumers make decisions about what they need, want or act in regards to a product, service or company. It helps to understand what makes a consumer buy a product. If you are interested in this field need to work experience in marketing, business management and retail /customer analytics. Candidate who are preparing for various examination this below Consumer Behavior mcq quiz is convenient and PDF format also available for in this page. At end of the page you will get the Consumer behaviour free PDF link. Regularly practice these Consumer Behaviour in Marketing quiz questions This is great way to develop your skills as well as enhance your knowledge.

There are four types of Consumer Behaviour

• Complex buying behavior.
• Habitual buying behavior.
• Variety seeking behavior
• Dissonance-reducing buying behavior.

MCQ Quiz Link

• Here we have given some important General knowledge questions and answer link. Candidate who are preparing for competitive exams, interview, entrance exam etc. Click the below link and prepare the examination well.

Consumer Behaviour MCQ Quiz-Multiple Choice Questions

Important MCQ on Consumer Behaviour

1. In terms of consumption decisions, middle class consumers prefer to ________

1. buy only the brands which sell at affordable prices
2. buy at a market that sells at a whole sale rates
3. analyze the market and select the best at the lowest prices
4. buy what is popular

Answer: buy what is popular

2. _____________ are transmitted through three basic organizations: the family, religious organizations, and educational institutions; and in today’s society, educational institutions are playing an increasingly greater role in this regard

1. cultural values
2. marketing information systems
3. market share estimates
4. consumer feedback

Answer: cultural values

3. _________________ refers to the buying behavior of final consumers

1. target market buying
2. consumer buyer behavior
3. business buying behavior
4. market segment buying

Answer: consumer buyer behavior 

4. In large nations, the population is bound to lose a lot of its homogeneity, and thus_________________ arise.

1. cultures
2. subcultures
3. multilingual needs
4. product adaptation requirements

Answer: subcultures

5. ____________ is individuals and households who buy goods and services for personal consumption.

1. a market segment
2. the consumer market
3. the ethnographic market
4. the target market

Answer:  the consumer market

6. Any individual who purchases goods and services from the market for his/her end-use is called a______________

1. consumer
2. customer
3. purchaser
4. All of above

Answer: consumer

7.  _______________ are based on such things as geographic areas, religions, nationalities, ethnic groups, and age

1. cultures
2. subcultures
3. product adaptation requirements
4. multilingual needs

Answer: subcultures

8. The cultural shift toward _____________ has resulted in more demand for casual clothing and simpler home furnishings.

1. conservative political causes
2. liberal political causes
3. downsizing
4. informality

Answer: informality

9. The starting point in understanding how consumers respond to various marketing efforts the company might use is the___________

1. maslow’s model of life-cycle changes
2. stimulus-response model of buyer behavior
3. lipinski model of buying behavior
4. freudian model of buying behavio

Answer: stimulus-response model of buyer behavior

10. _______ is nothing but willingness of consumers to purchase products and services as per their taste, need and of course pocket.

1. consumer perception
2. consumer interest
3. consumer behavior
4. consumer attitude

Answer: consumer interest

11. According to the stimulus-response model of buyer behavior [as presented in your text], the place where consumers process marketing stimuli prior to making purchase decision is called the

1. consumer’s thoughts-emotions network
2. consumer’s cognitive schema
3. consumer’s value chain
4. consumer’s black box

Answer: consumer’s black box

12. A ________________ is a group of people with shared value systems based on common life experiences and situations

1. subculture
2. lifestyle composite
3. culture
4. social class

Answer: subculture

13. Marketing managers should adapt the marketing mix to ___________________ and constantly monitor value changes and differences in both domestic and global markets

1. brand images
2. sales strategies
3. cultural values
4. marketing concepts

Answer: cultural values

14.  __________ is a branch which deals with the various stages a consumer goes through before purchasing products or services for his end use.

1. consumer perception
2. consumer interest
3. consumer behavior
4. consumer attitude

Answer: consumer behaviour

15. Consumer purchases are influenced strongly by cultural, social, personal, and_________

1. psychometric characteristics
2. psychological characteristics
3. psychographic characteristics
4.  supply and demand characteristics

Answer: psychological characteristics

16. _____________ has become increasingly important for developing a marketing strategy in recent years

1. the concept and the brand
2. change in consumers’ attitudes
3. age groups, such as the teen market, baby boomers, and the mature market
4.  inflation of the dollar

Answer: age groups, such as the teen market, baby boomers, and the mature market

17. ______________ is the most basic cause of a person’s wants and behaviors

1. personality
2.  lifestyle
3. culture
4. social class

Answer: culture

18. ________ refers to how an individual perceives a particular message.

1. consumer interpretation
2. consumer attitude
3. consumer behavior
4. consumer interest

Answer: consumer interpretation

19. Marketers are always trying to spot ____________ in order to discover new products that might be wanted.

1. cultural shifts
2. dissonant groups
3. opinion grapplers
4. benchmarks

Answer: cultural shifts .

20. The greatest barrier to effectively marketing to the Asian American market is thought to be____________

1. language and cultural traditions.
2. reluctance to grant credit to this group.
3. lack of a mass media that reaches this group
4. the urban nature of their neighborhoods.

Answer: language and cultural traditions

21. Two of the most important psychological factors that impact consumer decision-making process are product _____________ and product involvement

1. price
2. strategy
3. knowledge
4. marketing

Answer: knowledge

22. ________ is the action and decisions process or people who purchase goods and services for personal consumption.

1. consumer interest
2. consumer attitude
3. consumer behavior
4. consumer interpretation

Answer: consumer behavior

23. According to Maslow’s Hierarchy of Needs, the lowest order of needs are called_______________

1. social needs.
2. self-actualization needs
3. safety needs
4. physiological needs.

Answer: physiological needs

24. Relatively permanent and ordered divisions in a society whose members share similar values, interests, and behaviors are called:

1. subcultures
2. social factors
3. social classes
4. cultures.

Answer: social classes

25. Which of the following is the most valuable piece of information for determining the social class of your best friend’s parents?

1. their ethnic backgrounds
2. their combined annual income
3. the number of years schooling that they had
4. their occupations

Answer: their occupations

26. As a form of a reference group, the _______________ are ones to which the individual wishes to belong

1. facilitative groups
2. secondary groups
3. aspiration groups
4. primary groups

Answer: aspiration groups 

27. ________________ emphasize[s] that profitable marketing begins with the discovery and understanding of consumer needs and then develops a marketing mix to satisfy these needs.

1. the product influences
2. the strategic plan
3. the marketing concept
4. the price influences

Answer: the marketing concept

28. Changes in consumer values have been recognized by many business firms that have expanded their emphasis on ____________ products.

1. communication
2. health related
3. timesaving, convenience-oriented
4. latest technology

Answer: timesaving, convenience-oriented

29. The __________________ is a person within a reference group who, because of special skills, knowledge, personality, or other characteristics, exerts influence on others

1. referent actor
2. facilitator
3. social role player
4. opinion leader

Answer: opinion leader

30. A good synonym for motive is a[n] _____________

1. need
2. drive
3. omen
4. cue

Answer: drive 

31. ________________ is one of the most basic influences on an individual’s needs, wants, and behaviour.

1. culture
2. price
3. brand
4. product

Answer: culture

32. Many sub cultural barriers are decreasing because of mass communication, mass transit, and_____________

1. a decline in the influence of religious values
2. an influence of political power
3. the rising unemployment situation
4. the use of new technology

Answer: the use of new technology

33.A major reason for the changing traditional purchasing roles for families is that__________

1. more women than ever hold jobs outside the home
2. children are spending more time on the web
3. the economic conditions are forcing more teens to work
4. men and women now shop together or “shop until you drop” for entertainment purposes.

Answer: more women than ever hold jobs outside the home

34. A _____________ is a need that is sufficiently pressing to direct the person to seek satisfaction of the need

1. want
2. requirement
3. motive
4. demand

Answer: motive

35. A[n] ________________ consists of the activities people are expected to perform according tothe persons around them

1. status
2. attitude
3. behavior
4. role .

Answer: role

36. The basic premise of the _____________ is that people’s possessions contribute to and reflect their identities; that is, “we are what we have

1. cognitive concept
2. personality concept
3. lifestyle concept
4. self-concept

Answer: self-concept

37. Different social classes tend to have different attitudinal configurations and _______ that influence the behaviour of individual members

1. finances
2. values
3. personalities
4. decision makers

Answer: values

38. In terms of consumer behavior; culture, social class, and reference group influences have been related to purchase and ______

1. physiological influences
2. situational influences
3. economic situations
4. consumption decisions

Answer: consumption decisions

39. ___________ develop on the basis of wealth, skills and power.

1. social classes
2. economical classes
3. purchasing communities
4. competitors

Answer: social classes

40. Many sub-cultural barriers are decreasing because of mass communication, mass transit, and a ___________

1. strong awareness of brands in the market
2. decline in communal influences
3. strong awareness of pricing policies in the market
4. decline in the influence of religious values

Answer: decline in the influence of religious values

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