It is caused by a difference between the consumers ideal state and actual state

Marketing Communications

Details

Textbook:
Pages : 370; Paperback;
210 X 275 mm approx.
Suggested Case Studies

Workbook:
Pages : 299; Paperback;
210 X 275 mm approx,  Sample Applied Theory Questions

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Textbook Price: Rs. 750;
Workbook Price: Rs. 700;
Available only in INDIA

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