Can you put Emojis in Spotify playlist names?

May 19, 2021,11:32am EDT|1,014 views

Emoji-Nal Rescue: Coldplay Denied Use Of Emojis As Song Titles

Eamonn Forde
ContributorOpinions expressed by Forbes Contributors are their own.
Hollywood & Entertainment
I am a music business journalist and author with 20+ years experience
LONDON, ENGLAND APRIL 29: In this image released [+] [-]

on May 11, 2021 Jonny Buckland, Will Champion, Chris Martin and Guy Berryman of Coldplay perform at The Brit Awards 2021 at The O2 Arena on April 29, 2021 in London, England. [Photo by JMEnternational/JMEnternational for BRIT Awards/Getty Images]

Getty Images for The Brits

As battles over creative freedom and artistic expression in music go, it is a curious one but hints at a deeper problem for music payments in the streaming age.

Coldplay had cooked up a plan to have the first album where all the song titles were just emojis. It was a cute but almost certainly quickly dated marketing gimmick, but they claim that the main streaming services torpedoed the idea.

The bands Chris Martin explained the issue on The Chris Moyles Show on Radio X in the UK. Were trying to have the first album ever with some tracks that are just called emojis, but its proving tricky because of all the service providers, he said. Some of them say, We cant do that. You literally have ten million songs in one box. Let us have a picture of an apple for a song or something like that. So thats in negotiation.

It all feels a little behind the curve when it was being claimed several years ago that emoji was the fastest-growing language in the world given how its usage has become increasingly normalised in messaging and social media posts. That said, Coldplay would never claim to be right on the cutting-edge of much.

09 July 2020, Berlin: Different emojis are shown [+] [-]

on a tablet. From meanwhile more than 3000 different Emojis you can find the right Emoji for almost every occasion. Photo: Jörg Carstensen/dpa [Photo by Jörg Carstensen/picture alliance via Getty Images]

dpa/picture alliance via Getty Images

While emojis are standardised by the Unicode Consortium and therefore, theoretically at least, universal because they work on different computer and smartphone operating systems, the problem is that many digital distributors caution against using them [or using any unusual punctuation] in song titles. They say they could cause problems when tracks are ingested into different streaming and download platforms.

Emoji titles could also cause problems when using smart speakers to play music and requesting specific songs a major concern for those music fans who are blind, partially sighted or dyslexic and therefore rely more heavily on speech-based commands than the average listener.

There is, however, a long history of bands and singers trying to shift how song and album titles are used.

Icelandic post-rock band Sigur Rós called their third album [], leaving everyone confused as to what to call it.

FORUM, ASSAGO, MILAN, ITALY 2017/10/17: The [+] [-]

icelandic post-rock band Sigur Rós pictured on stage as they perform live at Mediolanum Forum Assago Milan Italy. [Photo by Roberto Finizio/Pacific Press/LightRocket via Getty Images]

LightRocket via Getty Images

Then there is dance-rock band !!! [who helpfully explained it is pronounced chk chk chk], drone rock band Sunn O]]] [which is pronounced simply as Sun] and electronic act +/- [pronounced plus/minus].

It is not merely confined to the indie margins as four of Ed Sheerans albums have been named after mathematical symbols.

Then add into the pot late-1990s New York indie band Jonathan Fire*Eater, 1990s Irish girl group B*Witched and early 2000s indie band Stellastarr*, all of whom used an asterisk in their names which had the alarming consequence of making one wonder if their names were barely concealed profanities.

And, of course, during his contractual dispute with Warner Music in 1993, Prince changed his name to a logogram that melded the male and female gender symbols but gave no indication of how to actually say it out loud. As a consequence, he was variously known as Symbol, The Artist Formerly Known As Prince and TAFKAP.

ROTTERDAM, NETHERLANDS AUGUST 11: Prince [+] [-]

performs on stage in front of the symbol at Ahoy on 11th August 1998 in Rotterdam, Netherlands. [Photo by Rob Verhorst/Redferns]

Redferns

Similarly, AC/DC should technically be written with a lightning bolt rather than a slash while ABBA should be written with the first B facing backwards. Both acts have, however, accepted the impracticality of this when having their music listed on digital music services.

AC/DCs guitarist Angus Young performs songs of [+] [-]

AC/DCs current album Rock or Bust at Red BullArena in Leipzig, Germany, 01 June 2016. AC/DC played two shows in Germany in Hamburg and Leipzig. About 45,000 thousand fans came to see the band despite the absence of AC/DC singer Johnson. Photo: Jan Woitas/dpa | usage worldwide [Photo by Jan Woitas/picture alliance via Getty Images]

picture alliance via Getty Images

Yet there is a hugely important and serious point here cautioning against acts bending the typographical rules too much.

There is a very real risk that the metadata around a track [i.e. all the extra information that sits alongside the artist name and song title such as who the songwriters, publishers and record labels are, the year of release and so on] starts to run into problems or even trip over itself. Metadata is what music licensing, royalty tracking and payments depend on. Without it, everything falls apart.

Unclaimed [also known as unmatched] royalties are a huge problem for the music business and the issues have become exacerbated as streaming micropayments become the dominant form of income from recordings and their underlying publishing rights.

The simple fact is that no one quite knows just how much is lost or going unclaimed here. Some suggest it runs into the billions of dollars, while others say it is not quite that bad but certainly sits in the hundreds of millions of dollars.

Some might regard Chris Martin losing out on royalties from a new Coldplay album as something that is not worth losing sleep over given that last year The Sunday Times pegged his identifiable wealth at £105 million.

LONDON, ENGLAND APRIL 29: In this image released [+] [-]

on May 11, 2021 Chris Martin of Coldplay performs at The Brit Awards 2021 at The O2 Arena on April 29, 2021 in London, England. [Photo by JMEnternational/JMEnternational for BRIT Awards/Getty Images]

Getty Images for The Brits

Yet it all loops back to an ongoing and growing problem for a digital music business which really does not need any more slippage points: namely that a multitude of tiny data entry errors are costing artists hundreds [if not billions] of dollars.

If only there was an emoji that perfectly captured just how bad this all is.

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Eamonn Forde

I have covered all areas of the music industry since 2000 and written for a wide range of consumer and business publications including The Guardian, Music Week, Music Ally, Music Business Worldwide, Q and The Times. I am also the author of two music business books The Final Days of EMI: Selling The Pig [2019] and Leaving The Building: The Lucrative Afterlife Of Music Estates [2021]. I was twice named Music Business Writer Of The Year at the Record Of The Day Awards. Between 2004 and 2010, I was managing editor of the International Association Of Entertainment Lawyers yearbook. I was awarded my PhD from the University Of Westminster in 2001.

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