Is primarily exploratory research it is used to gain an understanding of underlying reasons opinions and motivations?

Answer:

Qualitative Research is primarily exploratory research. It is used to gain an understanding of underlying reasons, opinions, and motivations. It provides insights into the problem or helps to develop ideas or hypotheses for potential quantitative research.

Explanation:

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Qualitative Research is primarily exploratory research. It is used to gain an understandingof underlying reasons, opinions, and motivations. It provides insights into the problem or helpsto develop ideas or hypotheses for potential quantitative research. Qualitative Research is alsoused to uncover trends in thought and opinions, and dive deeper into the problem. Qualitativedata collection methods vary using unstructured or semi-structured techniques. Some commonmethods include focus groups [group discussions], individual interviews, andparticipation/observations. The sample size is typically small, and respondents are selected tofulfill a given quota. Qualitative Research is primarily exploratory research.Quantitative Research is used to quantify the problem by way of generating numerical dataor data that can be transformed into useable statistics. It is used to quantify attitudes, opinions,behaviors, and other defined variables and generalize results from a larger sample population.Quantitative Research uses measurable data to formulate facts and uncover patterns in research.Quantitative data collection methods are much more structured than Qualitative data collection

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Qualitative research is more focused on how people feel, what they think and why theymake certain choices. For example, if you are thinking of changing your branding you wouldcarry out qualitative research to see what emotional reactions people have to the newidentity and what they associate it with.In qualitative Research there is collecting, analyzing, and interpreting data by observingwhat people do and say. Whereas, quantitative research refers to counts and measures ofthings, qualitative research refers to the meanings, concepts, definitions, characteristics,metaphors, symbols, and descriptions of things.Differences Between Qualitative and Quantitative Research MethodsQualitative MethodsQuantitative MethodsMethods include focus groups, in-depthinterviews, and reviews of documents fortypes of themesSurveys, structured interviews & observations, andreviews of records or documents for numericinformationPrimarily inductive process used toformulate theory or hypothesesPrimarily deductive process used to test pre-specified concepts, constructs, and hypothesesthat make up a theoryMore subjective: describes a problem orcondition from the point of view of thoseexperiencing itMore objective: provides observed effects[interpreted by researchers] of a program on aproblem or conditionText-basedNumber-basedMore in-depth information on a few casesLess in-depth but more breadth of informationacross a large number of casesUnstructured or semi-structured responseoptionsFixed response optionsNo statistical testsStatistical tests are used for analysisCan be valid and reliable: largely dependson skill and rigor of the researcherCan be valid and reliable: largely depends on themeasurement device or instrument usedTime expenditure lighter on the planningend and heavier during the analysis phaseTime expenditure heavier on the planning phaseand lighter on the analysis phaseLess generalizableMore generalizable

What is used to gain an understanding of underlying reasons opinions and motivations?

What kind of research is used to determine attitudes opinions behavior and other defined variables and generalize results from a larger population?

Does exploratory research use qualitative or quantitative?

What is qualitative research and quantitative research?