Hỏi Đáp Là gì

Physical distribution firms là gì

Giới thiệu về cuốn sách này

Page 2

a wide range of subjects such as: Bills of lading, freight dresses. Identification of brand names. Includes comcharges, liability of carrier and shipper, loss and damage, prehensive candy production manual designed for conrates, sales, tax on transportation. Subject matter in- fectionery technologists. dexed with cross-references.

Contingency Reserves: A Balance Wheel in 23.92 The United States and the Common Market:

Advertising Budget Control. Dec. 1962. Supplement A Background Study. Don D. Humphrey. Sept. 1962. K [a unit in series on Advertising and Marketing ManFrederick A. Praeger, Publisher, 64 University Pl., New agement; see MIG 92.157 and 92.178]. Long Advertising York 3, N. Y. 176 pp. $4.50.

and Marketing Publications, 122 Keeling Rd., E., GreensWritten against the background of the Congressional boro, N. C. 9 pp., spiral-bound. $9. debate on the new Trade Expansion Act of 1962, this Explains significance to the advertiser and the agency book was designed to help the reader understand the in making definite provision for contingency reserves. Decurrent issues of U. S. trade policy. The author ex- scribes characteristics and management of CR program, plores the history of American trade policy; analyzes the and advantages in maintaining continuing control of issues created by the emergence of European regional advertising budget. trading blocs; discusses tariff reduction and trade expansion, the characteristics of protected American industries, the balance of payments, wages, agriculture and trade

23.97 Directory of Plywood and Veneer Producers.

[32d Annual Plywood Review.] Forest Industries, 500 policy, and the safeguards under the trade agreements

Howard St., San Francisco 5, Calif. Jan. 1963, p. 111. This program. Briefly analyzes the 1962 U. S. trade legislation.

issue, $1.

Geographical arrangement of plywood and veneer pro DIRECTORIES AND MARKET GUIDES

ducers in U. S. and Canada; lists company, affiliate where 23.93 Air Conditioning, Heating and Refrigeration applicable, plant address, home office, annual plywood News Directory. Dec. 1962. Annual. Air Conditioning, capacity, special products if any, equipment, managing Heating and Refrigeration News, 450 W. Fort St., Detroit

personnel ,and sales agents. Eastern and Southern ply26, Mich. 403 pp. $3.

wood manufacturers, Eastern specialty plants. Alphabetical arrangement of manufacturers, with addresses, factory branches if any, managing officials, major 23.98

Eastern Manufacturers and Industrial Direcproducts, trade names. Section on trade name identifica

tory. Dec. 1962. Annual. Bell Directory Publishers, Inc., tion. Classified register on complete units, components, 1860 Broadway, New York 23, N. Y. 160 pp. On request

. supplies, tools, and instruments used in industry. Geo

to any manufacturing or industrial concern that is in graphical listing of parts and equipment wholesalers;

territory where Directory is distributed. roster of exporters, also associations.

Classified directory and buyers' guide covering selected

manufacturers, processors, and related services as listed, 23.94 Canadian Hotel Review and Restaurant Di- in Connecticut, Delaware, Maine, Maryland, New Hamprectory 1963. [17th Annual Buyers' Guide.] Canadian

shire, New Jersey, New York, Pennsylvania, Rhode Island, Hotel Review and Restaurant, 481 University Ave., Tor- Vermont, West Virginia. onto 2, Canada. Dec. 15, 1962, p. 47. U. S. subscription $10 per year.

23.99 Editor & Publisher Market Guide 1963. [39th Classified listing of equipment and supplies used by Edition.] Dec. 1962. Editor & Publisher, Inc., 850 Third hotels, motels, restaurants, clubs, plant cafeterias, hos

Ave., New York 22, N. Y. 530 pp. $10. pitals and institutions, as made by over 800 manufactur

Comprehensive market data for more than 1,500 newsers. Alphabetical arrangement of manufacturers, along with their branch offices and manufacturers' representa

paper markets in the U. S., its Possessions, and Canada. tives in Canada. Alphabetical roster of manufacturers'

Facts, figures, and tables for each State with detail for all

counties, Standard Metropolitan Areas, and cities in representatives; also dealers, and dealer-fabricators.

which daily newspapers are published. Uniform tables

show the latest Census figures as well as E&P estimates 23.95 Candy Industry Catalog and Formula Book for 1963 for Population, Income, Number of Households, 1962-63. [16th Edition.] Dec. 1962. Annual. Candy In

Household and latest figures on Number of dustry and Confectionery Journal, 660 Madison Ave.,

Firms, Value of Crops and Livestock. Separate State New York 21, N. Y. 298 pp. $5.

Retail Sales tables give latest Census figures for States, Classified arrangement of suppliers for: Raw materials cities, counties, and metropolitan areas together with and ingredients, machinery and equipment, instruments E&P estimates for 1962 and 1963. The 1963 estimates and controls, packaging materials and plant sanitation include a breakdown for nine kinds of retail business. For supplies. Alphabetical listing of company names and ad- each daily newspaper city, gives such detail as transporta

Page 3

33.3 Proceedings of National [Agricultural] Mar- 33.7 Factors Affecting U. S. Merchandise Exports. keting Service Workshops. [AMS-480.] 1962. Market- [Article.] Survey of Current Business, Feb. 1963, p. 20. ing Information Div., Agricultural Marketing Service, U. S. Dept. of Commerce. GPO. Subscription $4 per U.S. Dept. of Agriculture, Washington 25, D. C. 274 pp. year; 30¢ per single issue. Free.

Examines the factors affecting merchandise exports to Report of and papers presented at 9th annual confer

industrialized countries, Canada, and countries except ence at Atlanta, Georgia, sponsored by USDA in coopera- Western Europe and Japan on the basis of recent past extion with State Departments of Agriculture, on matching periences. Indicates how much of the changes are exfunds basis. Convention theme: "Abundant Production plained by the factors mentioned and whether new forces Our Greatest Heritage; Efficient Marketing Our Greatest

may have diverted exports from the pattern which could Challenge." Agricultural marketing leaders from many

have been expected as a consequence of the economic States and USDA participated in general sessions and spe

forces which have been examined. Numerous charts and cialized workshops devoted to key agricultural products.

technical notes.

DEPARTMENT OF COMMERCE

BUREAU OF THE CENSUS

33.8 Annual Survey of Manufactures 1961: Fuels AREA REDEVELOPMENT ADMINISTRATION

and Electric Energy Used, by Major Industry Groups, 33.4 Annual Report, the Area Redevelopment Ad

and by Divisions and States. Series M61 [AS]-5. 1963. ministration of the U. S. Department of Commerce

Bu. of the Census, U. S. Dept. of Commerce, Washington 1962. 1963. U. S. Dept. of Commerce. GPO. 64 pp.

25, D. C., or COMM-FO. 17 pp. 25€. 40¢.

Estimates of the total cost of fuels, quantity and cost of Report summarizing ARA activities to help communi

electric energy purchased for use, and quantity of electric ties rebuild economic structures, May 1, 1961 through

energy generated and used in manufacturing plants.

Tabulations are detailed for 2- and 3-digit SIC industry June 30, 1962. Includes maps outlining areas designated under the Area Redevelopment Act, overall economic

groups and for divisions and States. Data presented for

the years 1958-59-60-61. development programs approved and pending, financial assistance projects approved or pending, and job retrain

33.9

Annual Survey of Manufactures 1961: Statising programs approved. Summary listing of activities by

tics for States, Standard Metropolitan Statistical States giving names of distressed areas and why so des- Areas, and Large Industrial Counties. Reprints. Series ignated.

M61 [AS]-4.1-9. 1962-1963. [9 separate Census geo

graphic div. reports.] Bu. of the Census, U. S. Dept. of BUSINESS AND DEFENSE SERVICES ADMINISTRATION

Commerce, Washington 25, D. C., or COMM-FO. Various 33.5 United States Lumber Imports 1961.

1962. pagings. 25° each with exception of East North Central BDSA, U. S. Dept. of Commerce. GPO. 5 pp. 104.

Div., 50¢. Statistical tabulation of lumber imports during 1961

Includes industry statistics on employment, payrolls, by type or species and county of origin. Summary data

man-hours, value added by manufacture, and capital exfor 1958 through 1961.

penditure by 3-digit industry code for divisions and States, plus total manufacturing for large industrial counties.

For selected metropolitan areas presents data by 2-digit OFFICE OF BUSINESS ECONOMICS

industry codes. Data presented are for the years 195833.6 Balance of Payments Statistical Supplement. 59-60-61. The various divisions in this series are: New [Rev. Ed.] 1963. U. S. Dept. of Commerce. GPO. 260

England, Middle Atlantic, East North Central, West

North Central, South Atlantic, East South Central, West Special volume of essential data on U. S. balance of South Central, Mountain, and Pacific. international payments by major types of transactions

33.10 during past 40 years. Special tabulation and area break

Annual Survey of Manufactures 1961: Value down between the U. S. and other countries on balance

of Manufacturers' Inventories. Series M61 [AS]-3. 1963. of payment accounts, seasonally adjusted for most of post

Bu. of the Census, U. S. Dept. of Commerce, Washingwar period. Tabular data on merchandise trade, [imports

ton 25, D. C., or COMM-FO. 19 pp. 10¢. exports, since 1923]; on international travel expendi- Data on total 1961 end-of-year inventories of manutures and receipts; military and non-military expenditures facturing establishments by industries and by[1] finabroad; private foreign investments and the international ished products, [2] work-in-process, and [3] materials, investment position of the United States by types of as- supplies, fuels, etc., and their relative changes since 1960. sets and liabilities. Prepared as a supplement to the Sur

Data are tabulated by 2-3-4-digit industry groupings along vey of Current Business.

with comparative figures for 1958-59-60.

Page 4

33.11 U. S. Census of Agriculture 1959: A Graphic

BUREAU OF INTERNATIONAL COMMERCE Summary of Farm Tenure. [Vol. V, Special Report, 33.14 Doing Business in Greece: Report of The U. S. Part 6, Chapter 2.] 1962. Bu. of the Census, U. S. Dept. Trade and Investment Development Mission to Greece of Commerce. GPO. 44 pp. 45€.

[Nov. 3-Dec. 5, 1962]. 1963. U. S. Dept. of Commerce. Presents in text and many maps and charts the prin

GPO. 24 pp. 25°. cipal features of the current tenure system and shows the Describes the opportunities in Greece for U. S. interchanges and developments that have taken place in farm national traders and investors; the market potential for tenure, especially since the Agricultural Census of 1950. U. S. machine tools, textile machinery, and other U. S. Also shown is the relation of the major tenures to farm products; the need for food processing plants; the investproduction and income distribution.

ment incentives. Calls attention to the thriving Athens

Piraeus complex, and to the equally important provincial 33.12 Census of Housing 1960: Components of In- markets which cater to some 80% of the total population. ventory Change-U. S., Regions, and Selected Metro- Lists 168 trade and investment opportunities open to politan Areas. Vol. IV, Part 2-7, Series HC [4]. 1962-1963. U. S. businessmen. Bu. of the Census, U. S. Dept. of Commerce. GPO.

33.15 Eximbank-Credit Insurance Innovations CalVariously paged. U. S. and regions, $1.50; metropolitan culated To Stimulate U. S. Exports. [Article.] Interarea reports, 40¢ each; entire set, $3.70.

national Commerce, Feb. 4, 1963, p. 12. U. S. Dept. of Series of 10 reports with statistics on counts and char- Commerce. GPO. Annual subscription, $16; 35¢ per acteristics of changes in the housing inventory, 1957 to

single issue. 1959-new construction, additions, conversions, mergers,

The President of Export-Import Bank describes the demolitions and other losses, tenure and color, condition,

latest additions to Eximbank's short and medium-term plumbing facilities, value, and gross rent. Report No. 7,

export financing programs, and to the Foreign Credit Infor the Los Angeles-Long Beach SMSA, currently avail

surance Association's political risk coverage intended to able. Other reports scheduled for release in early 1963

put American exporters in a position equal to or better include: United States and Regions, Atlanta, Boston, Chi

than foreign competitors. Calls attention to Eximbank's cago-Northwestern Indiana, Dallas, Detroit, New York

new pre-shipment guarantees, to its guarantees on the Northeastern New Jersey, Philadelphia, Seattle.

overseas sale of specialized U. S. services, on the leasing,

exhibit, or consignment of U. S. goods abroad, to FCIA's 33.13 Current Industrial Reports. Bu, of the Cen

new political risk policy, and to the lower fees and sus, U. S. Dept. of Commerce, Washington 25, D. C.

premiums on FCIA insurance and Eximbank guarantees. APPAREL SURVEY. 1961. [M23A [61]-2.] Dec. 1962.

33.16 16 pp. 104.

Far East Markets. [4 articles.] International CONSUMPTION ON THE WOOLEN AND WOR

Commerce, Jan. 21, 1963, pp. 2-8. U. S. Dept. of Com

merce. GPO. Annual subscription, $16; 35¢ per single STED SYSTEMS. Summary for 1961. [M22D [61]-13.]

issue. Jan. 1963. 6 pp. 10¢. COTTON, MAN-MADE FIBER STAPLE, AND LINT

Four special reports from U. S. commercial officers in

Hong Kong, Malaya, Thailand, and Australia describe ERS. Summary for Cotton Season 1961-1962. [M22P

how Hong Kong's current building boom offers American [62]-13.] Jan. 1963. 5 pp. 10¢.

manufacturers sales opportunities for a variety of equipFATS AND OILS PRODUCTION, CONSUMPTION,

ment and materials; how the U. S. Trade Center in AND FACTORY AND WAREHOUSE STOCKS.

Bangkok is opening new trading vistas to U. S. businessSummary for 1961. [M20K [61]-13.] Dec. 1962. 13

men; how the political and economic integration of

Malaya, Singapore, and British Borneo will provide an HOUSEHOLD FURNITURE AND BEDDING PROD- enlarged market for industrial and commercial enter

UCTS. 1961. [M25D [61]-1.] Feb. 1963. 7 pp. 10¢. prise; how the growing Australian market is becoming PLUMBING FIXTURES. Summary for 1961. [M34E increasingly selective with demand for U. S. imports [61]-5.] Jan. 1963. 5 pp. 10¢.

shifting from consumer goods to producer goods and maPOULTRY AND LIVESTOCK MIXED FEEDS. 1961.

terials for the Australian manufacturing industry. [M20E [61]-1.] Jan. 1963. 2 pp. 10€.

33.17 First Industry-Organized Trade Mission ReYARN PRODUCTION. 1961. [M22F [61]-1.] Dec. 1962. port on U. S. Men's Apparel Market in Europe. [Ar10 pp. 104.

ticle.] International Commerce, Feb. 11, 1963, pp. 2-8. Contain data on manufacturing, shipments, production,

U. S. Dept. of Commerce. GPO. Annual subscription, and inventories by major and minor groups. [See MIG

$16; 35¢ per single issue. $13.75; Supplement 1, March 1963, annual listing of Fed- Highlights of report by the first industry-organized coneral Government Periodicals for description of the com- sumer-goods trade mission to Europe which examined the plete series.]

export potential in the United Kingdom and the Com

Page 5

20, N. Y. 104 pp. $5. Examines impact of automation on the retail industry Findings of a survey conducted to study motivations, with emphasis on future areas of computer use. Unit

both positive and negative, related to pleasure travel in control, selective promotion, sales service, remote selling, Europe. An over-all picture of the European travel marpoint of sale recorders, are areas receiving special at- ket, major appeals for various classes of travelers, aptention.

peals of individual countries, and deterrents to European

travel. Discussion on promoting off-season travel to Eu33.54 International Advertising Expenditures. 1962.

rope and data pertaining to the most recent pleasure trip International Advertising Assn., Hotel Roosevelt, Madi

of both European and non-European travelers. son Ave. & 45th St., New York 17, N. Y. 47 pp. $1.50.

An analysis of advertising expenditures by media in 33.60 Profitable Shopping Center Development and the U. S., Canada, Australia, South Africa, Japan, and Management. 1962. International Council of Shopping in 25 other countries in Europe, Latin America, and the Centers, 342 Madison Ave., New York 17, N. Y. 357 pp. Middle East. Shows distribution of advertising expendi

$25 to non-Council members; $12 to ICSC members. tures by industry or product groups and by major media Contains 49 major speeches by shopping center exin the U.S., Canada, France, Greece, and Japan.

perts at the ICSC's 1962 Convention at Dallas, Texas, in

cluding summaries of discussion periods in the form of 33.55 Magazine Circulation and Rate Trends 1940

questions and answers. Book I on development and fi61. 1963. Assn. of Natl. Advertisers, Inc., 155 E. 44th St., nancing [construction and architecture, buying and selling ,

, New York 17, N. Y. 180 pp. $15.

shopping centers, ground leasing, and mistakes observed For 59 leading ABC-audited consumer and farm mag- in shopping center development]; Book II on manageazines, historical data on circulation, with breakdown

ment and operation [chain stores and shopping center into subscription, newsstand, and other types of sales. operations, property management of shopping centers, Average cost per page per thousand circulation, one time

capital and operating costs [regional centers], and reinsertion, black and white page. Trend charts for each modeling, releasing, refinancing shopping centers]; Book periodical. Of interest to advertisers and their agencies. III on small shopping centers [construction and design,

capital and operating costs [community and neighbor33.56 Margarine Manufacturers in the United

hood centers], and promoting neighborhood shopping States [Directory], 1963. Natl Assn. of Margarine Manu

centers]. Summary paper on the impact of discount houses facturers, 545 Munsey Bldg., Washington 4, D. C. 7 pp.,

on shopping centers. mimeo. $5.

Alphabetical listing of all known [30] U. S. margarine 33.61 Quality of Bank Loans: A Study of Bank Exmanufacturers, showing headquarters and plant address- amination Records. Albert M. Wojnilower. [OP 82.] 1962. es, phone number, and person to whom inquiries should Natl. Bu. of Economic Research, Inc., 261 Madison Ave., , be directed.

New York 16, N. Y. 74 pp. $1.50.

Study of bank examination data obtained from confi33.57 NWDA [Wholesale Druggist] Distribution Map

dential files of Federal Reserve Banks for the of the United States. 1963. Natl. Wholesale Druggists'

purpose

determining qualitative features of business loans made Assn., 220 E. 42d St., New York 17, N. Y. $2 to NWDA

by commercial banks. Examiner criticism of bank data members; $5 to nonmembers.

reveals need for adequate information about certain Outlines Natl.' Wholesale Druggists' Assn's. 39 pri- borrowers in bank files, rate distinctions as to size and mary areas of wholesale influence. Includes listing of

class of industrial borrowers, large volume of substandcities with NWDA wholesalers within each of the 39

ard loans. Procedures of bank examination survey are areas. Also provided by areas is a breakdown of 5,357 explained in the study appendix.

. sales personnel, indicating outside [field] and inside [telephone] sales persons.

33.62 Retail Strategy and the Classification of Con

sumer Goods. [Article.] Journal of Marketing, Amer. 33.58 Operating Averages for the Automobile Re

Marketing Assn., 27 E. Monroe St., Chicago 3, Ill. Jan. tailing Industry: Entire Year 1962. Natl. Automobile

1963, p. 50. $2.50 per single issue; article reprint $1. Dealers Assn., 2000 K St., NW., Washington 6, D. C. 4

Raises question as to what retailer can do to impp. Free to users of this information. Survey of dealers' expense and profit ratios for the

prove upon effectiveness of marketing effort. Reviews year 1962. Data for dealers classified by sales volume

long-established classification of consumer products into groupings. Also data on parts, customer labor, used ve

shopping, convenience, and specialty goods. Shows how hicles, and ratios of departmental sales to total sales.

traditional concepts can be combined with patronage

motive considerations to provide a new basis of evalua33.59 Pleasure Travel to Europe: Vol. 1. 1962. tion. Outlines basic steps in setting-up alternatives.

Page 6

stations giving call letters, date went on air, channel num- 33.122 [Heating and Air Conditioning] Annual Buyber, transmission facilities, network affiliation, licensee, ers' Guide 1963. 89th Anniversary Issue. Heating and ownership, sales representative, name and title of execu- Air Conditioning Contractor, 92 Martling Ave., Tarrytives. Comparable directory for AM-FM radio. Sections town, N. Y. Jan. 1963, p. 19. 50¢ per single issue. pertaining to network ownership and operation, channels

Directory of firms serving warm air heating, air condiand call letters, Canadian stations, supplies and auxiliary tioning, ventilating, sheet metal, roofing, and exhaust and services, map of network routes. Historical summary of

blowers systems industries. Classified products index gives time sales, trends in set ownership, network programming, names of manufacturers, showing page numbers of adverand related topics.

tisements and editorial reviews. 33.118 Buyers Guide to Imported German Prod- 33.123 The Market for Industrial Oil & Grease in ucts 1963. [4th Ed.] 1963. Nordeman Publishing Co., the Manufacturing Industries. 1962. McGraw-Hill ReInc., 350 Fifth Ave., New York 1, N. Y. 416 pp. $6.75. search, McGraw-Hill Publishing Co., Inc., 330 W. 420

Sponsored by German American Chamber of Com- St., New York 36, N. Y. 35 pp. Free. merce, New York City. Roster of some 2,500 German Presents in chart forms the highlights of a 1961-62 manufacturers; gives name of firm and German city ad- sample survey of oil and grease consumption and buying dress, principal products, and U. S. representation. List- practices of plants in four major branches of the manuing of 1,500 American importers and agents who act as facturing industries [textile, chemical process industries, established representatives of German export manufac- metalworking, other manufacturing]. turers. Classified register of over 2,000 products, showing

33. 124 U. S. importer, together with German supply source. In

New York and Surrounding Territory: Classitroductory section presents information and statistics on

fied Business Directory. [44th Ed.] 1963. Semiannual. business in Germany. Includes 14 x 22 map of Germany

New York Directory Co., Inc., 1440 Broadway, New York with index of over 1,000 cities.

18, N. Y. 925 pp. Free on letter-head requests to firms

having use for such information. 33.119 [Distribution Age] Warehouse Directory Is- Register of free classified listings and paid advertisesue. Distribution Age, Chestnut and 56th Sts., Philadel

ments of selected manufacturers, wholesalers, distributors, phia 39, Pa. Feb. 1963, p. W-1. $5. ,

and service firms in New York City and nearby areas. Separate listings of [1] general merchandise and house

Each entry gives company name and address, and telehold goods public warehouses, and [2] public warehouses phone number. Under hotels and motels categories, lists with refrigeration. Facilities in U. S. and Canada cata- prominent establishments in U. S. and some foreign cities. loged by State or Province, with basic data on accommodations and services afforded. Issue also contains regular

33.125 New York Thruway User's Guide. 1963. Anfeatures and departments.

nual. Thruway User's Guide, Suite 213, Hotel Utica,

Utica, N. Y. 260 pp. 754. 33.120 Guide to American Directories. [5th Ed.] Bernard Klein. 1962. Prentice-Hall, Inc., Englewood

Directory of New York State, including Vermont and Cliffs, N. J. 427 pp. $25.

Ontario. Maps for regions of State; descriptive detail on

points of interest. Index for each region lists advertiseRegister of major business directories industrial, pro

ments of hotels, motels, restaurants, and attractions. fessional, mercantile], arranged under some 250 categories

Tabular information on turnpikes and adjoining States. of industry, product, service, function, etc., including mar

Radio stations and dial settings for entire State. Many keting. Lists over 2,300 directories and gives detail as to

scenic views. number and types of names contained, publisher's address, date of publication, price or availability. State by 33.126 [Paper Trade] Source of Supply Directory State listing of manufacturers directories. Alphabetical

[38th Ed.] 1963. Annual. Peacock Business index of American directories.

Press, Inc., 200 S. Prospect Ave., Park Ridge, Ill. 956 pp.,

41/2 x 61/2. $8. 33.121 Handling and Shipping Routing Directory 1963. Annual. Handling and Shipping, 812 Huron Rd.,

Comprehensive register of paper and allied lines, paper Cleveland 15, Ohio. Jan. 1963, p. 25. 75¢ per single

merchants and manufacturers. Roster of paper and paper issue.

product manufacturers showing headquarters, key officials, Alphabetical listing of major carriers [airline, freight principal products

, branches or sales offices

. Major classiAlphabetical listing of major carriers [airline, freight fied products listing. Alphabetical and geographical arforwarder, motor carriers, railroad], covering geographic regions served, schedules, and availability of industrial

rangement of paper merchants. Manufacturers' repre

sentatives and brokers. plant site information. Discusses what shippers should know about the carriers that serve them and how this 33.127 Plastics Materials and Parts Market Survey. information can be secured from the carriers. Issue also 1962. Materials in Design Engineering, 430 Park Ave., contains 4 articles dealing with physical distribution. New York 22, N. Y. 44 pp., mimeo. $1.

Page 7

major lines of business within farming, construction, How the chemical industry can meet the challenge of manufacturing, wholesaling, retailing, finance, and serv- distribution cost by the development and control of the ices, gives number of firms in 1960; number with net physical flow of raw materials, semi-finished and finished profit, gross profit, bad debts, and taxable profit as percent products, through a materials flow network. Examines of business receipts; depreciation as percent of gross profit; the following distribution functions: Transportation, and average taxable profit per taxpaper. Suggests how the warehousing, inventory control, materials handling, packdata might be used.

aging, order placement and customer service. 33.137 Selling Abroad Is Easy When You Have the

33.141 Truck Shipping: Are You Getting the Most Right Data. [Article.] Export Trade, 20 Vesey St., New

for Your Money? [Article.] Business Management, 22 York 7, N. Y. Feb. 4, 1963, p. 6. 35¢ per single issue.

W. Putnam Ave., Greenwich, Conn. Feb. 1963, p. 47. 75¢ An American international marketing expert discusses

per single issue. trends and opportunities in international marketing, with

Examines the advantages and disadvantages of shipping the focus on Europe. Presents some general economic data by company owned trucks or common carrier from a cost on the U. S., the United Kingdom, and the European standpoint. Discusses such factors as the two way moveCommon Market area for comparative and analytical

ment of goods; points to be considered by companies conpurposes. Reveals actual case histories to highlight spe

templating entering private trucking operations; reapcific marketing problems encountered abroad by u. s. praisal of company policies on sales, shipping procedures, U. S.

, businessmen, giving solutions and suggestions on how

inventory control, material and production planning due marketing research can be used to minimize costly errors.

to private carriers operations; hidden costs in private Points out some of the opportunities that lie ahead in

trucking; truck maintenance; and importance of recordthe expanding European markets.

keeping. Includes a checklist for analyzing private car

riers costs. 33.138 Survey of 290 Newspaper Markets. [Special Report.] Sales Management, 630 Third Ave., New

NEWSPAPERS: MARKET STUDIES York 17, N. Y. Jan. 4, 1963, p. 49. 75¢ per single issue.

33.142 Courting Consumers: More Firms That Make [Available only through purchase of whole issue. When

Industrial Products Add Lines for Public. [Article.] ordering, specify date of issue.]

The Wall Street Journal, 44 Broad St., New York 4, N. Y. Description of market measurement in terms of house- Jan. 23, 1963, p. 1. 10¢ per single issue. hold-penetration percentages beyond home county. Tabu

Discusses the movement by industrial product manulates newspaper market for each city and nearby counties,

facturers toward the consumer field and the results that showing percent household coverage, population estimate, might be expected from their stepped-up efforts in the effective buying power, and retail sales in 5 principal

way of new products, competition, and prices. Well doculines. For each city, tabulates newspaper market rankings. mented with specific company cases. Alphabetical index by State of 2,435 counties, included in the 290 markets, indicates newspaper extent of household

33.143 New Markets for Wood. [Article.] Barron's, coverage.

40 New St., New York 4, N. Y. Jan. 7, 1963, p. 11. 35¢

per single issue. 33.139 Test Marketing. [Set of 2 articles.] Sales Management, 630 Third Ave., New York 17, N. Y. Part I,

Describes how advances in technology are opening up Jan. 4, 1963, p. 131; Part II, Feb. 1, 1963, p. 33. Combined new markets for wood products other than lumber which into one reprint, $1.50.

are resulting in considerable growth in sales and earnTest marketing described as aid to reducing risks in new ings of the companies which have developed or marketed product development. Significance of such factors as: De

them. ciding what to do, knowing what and where to test, and appraisal of test results. Tells value of gauging size and 33.144 Warehouse Shakeup-Centralization and quality of market, media structure, distribution facili

Mechanization. [Article.] The Wall Street Journal, 44 ties, and marketing trends. Principal types of tests with

Broad St., New York 4, N. Y. [Also 1015 14th St., NW., examples, also reasons why each was used in a particular Washington 5, D. C.] Jan. 24, 1963, p. 1. 10¢ per single way.

issue. Copy on file in general and business libraries. Total Distribution in the Chemical Industry:

By use of case examples points out how large firms New Key to Increased Profit. [Article.] Transportation & Distribution Management, 815 Washington Bldg.,

have cut their distribution cost and improved service Washington 5, D. C. Jan. 1963, p. 27. Controlled circula

through centralized warehouses and the use of automatic tion, free to qualified persons engaged in functions of

devices for mechanized order selection. Discusses the physical distribution; $3 per year to all others.

trend toward fewer but more modern warehouses.

Page 8

S13.57 FT 410, PART 1- United States Exports of 25, D. C. 2 pp. Subscription [including all 900 series] Domestic and Foreign Merchandise, Commodity by $5 per year; 10¢ a copy. Country of Destination. Monthly. GPO. 76-84 pp., Value of U. S. exports, 12-month comparison for present tables. Subscription [including annual summary] $5 per and past year. Comparison of products by principal comyear; 50¢ a copy. Annual issue $1.25.

modity groups for 2 most recent months. Quantity and value of individual commodities exported, by country of destination, for: Animals and ani

S13.65 FT 900-1–United States Foreign Trade-Total mal products [edible and inedible], vegetable foods and

Import Trade. Monthly. Bu. of the Census, Washington products, textiles, wood and paper, nonmetallic minerals.

25, D. C. 2 pp., tables. Subscription [including all 900

series] $5 per year; 10¢ a copy. S13.58 FT 410, PART II-United States Exports of

Value of U. S. imports [general; imports for consumpDomestic and foreign Merchandise, Commodity by tion] each month of current year and preceding year and Country of Destination. Monthly. GPO. 126-142 pp., of general imports by commodity groups, current and pretable. Subscription [including annual summary] $6 per ceding months. year; 60¢ a copy. Annual issue $2. For commodity groups: Metals, machinery and ve

$13.66 FT 930-E–United States Foreign Trade-Exhicles, chemicals and miscellaneous.

port Trade by Commodity. Monthly. Bu, of the Cen

sus, Washington 25, D. C. 4 pp., table. Subscription [in$13.59 FT 420-United States Exports of Domestic

cluding all 900 series] $5 per year; 10¢ a copy. and Foreign Merchandise, Country of Destination by

Value of U. S. exports of domestic merchandise, by Subgroup. Monthly. GPO. 58-65 pp., tables. Subscription [including annual summary] $3.50 per year; 35¢ a

economic classes and leading commodities, current and copy. Annual issue 50¢.

preceding month, and same month year ago. Value of exports of approximately 100 commodity sub

S13.67 groups and total value of all commodities exported to

FT 930-1–United States Foreign Trade-Imeach of approximately 144 countries.

port Trade by Commodity. Monthly. Bu, of the Census,

Washington 25, D. C. 4 pp., table. Subscription [inS13.60 FT 780–United States Airborne Exports of cluding all 900 series] $5 per year; 10¢ a copy. Domestic and Foreign Merchandise: Commodity Value of U. S. imports for consumption of merchandise, [Schedule x] by Country of Destination. Monthly. by economic classes and leading commodities, current and GPO. 20 pp. $2.50 per year; 25¢ a copy.

preceding month and same month preceding year. Dollar value and shipping weight data.

$13.68 FT 950-E-United States Foreign Trade-Ex$13.61 FT 790–United States Airborne Exports of port Trade by Country. Monthly. Bu, of the Census, Domestic and Foreign Merchandise, Country of Desti- Washington 25, D. C. 4 pp., table. Subscription [innation by Commodity [Schedule x]. Monthly. GPO. cluding all 900 series] $5 per year; 10¢ a copy. 40 pp. $2.50 per year; 25¢ a copy.

Value of exports of domestic and foreign merchandise Dollar value and shipping weight data.

by country of destination, for current and preceding

month, and same month preceding year. S13.62 FT 800-United States Trade With Puerto Rico and With United States Possessions. Monthly. GPO.

S13.69 FT 950-1-United States Foreign Trade-Im12-18 pp. Subscription [including annual summary] $1.50

port Trade by Country. Monthly. Bu, of the Census, per year; 15¢ a copy. Annual issue 20¢.

Washington 25, D. C. 4 pp., table. Subscription [includShipments [quantity and value] from and to U. S. in

ing all 900 series] $5 per year; 10¢ a copy. trade with Puerto Rico and outlying area.

Value of general imports by country of origin, for cur

rent and preceding month, and same month preceding S13.63 FT 810–Bunker Oil and Coal. Monthly. Bu.

year. of the Census, Washington 25, D. C. 1-2 pp. Subscription [including annual summary] $1 per year; 10¢ a copy. Quantity laden on American and foreign vessels en

FT 970-E-United States Foreign Trade-Exgaged in foreign trade, by customs district of lading, and

port Trade by Customs District. Monthly. Bu, of the total value. These two commodities not included as part

Census, Washington 25, D. C. 2 pp., table. Subscription of U. S. exports.

[including all 900 series] $5 per year; 10¢ a copy.

Value of exports of domestic and foreign merchandise, S13.64 FT 900-E–United States Foreign Trade-Total by customs districts [all methods of transportation] for Export Trade. Monthly. Bu. of the Census, Washington latest month.

Page 9

S13.71 FT 970-1-United States Foreign Trade-Import Trade by Customs District. Monthly. Bu. of the

Number

Title Census, Washington 25, D. C. 2 pp., table. Subscription [including all 900 series] $5 per year; 10¢ a copy.

PROCESSED FOODS Value of general imports of merchandise by customs

M20A Flour Milling Products

.M $1.00 districts [all methods of transportation] for latest month.

M20C Confectionery Products

.M 1.00 M20J Fats and Oils .......

M20K Fats and Oils; Production, ConS13.72 FT 985–United States Waterborne Foreign M20K

2.00

sumption in selected Products: Trade Statistics. Monthly. Bu. of the Census, Wash

Factory and Warehouse Stocks ....M ington 25, D. C. 10-12 pp., tables. Subscription [includ

M20F Salad Dressing, Mayonnaise and ing all 900 series] $5 per year; 10¢ a copy.

Page 10

and by regions and districts; tons of revenue freight car

ried and freight revenue for individual large Class I BUREAU OF RECLAMATION

railroads. $13.156 Advance Construction Bulletin. Monthly. Office of Chief Engineer, Bu. of Reclamation, Bldg. 53,

S13.160 Freight Train Performance of Class I RailDenver Federal Center, Denver 25, Colo. 10-20 pp. Free.

roads in the United States. Quarterly. Interstate Com

merce Commission, Washington 25, D. C. 2 pp. Free to Lists bid calls for Federal Government construction

users of such information. projects in 17 Western States by location, nature or kind

Tabulations of miles of road, locomotive-miles, carof construction, requirements, date when invitations will

miles, ton-miles, train hours, and statistical averages, U. S. be issued, and other general specifications. One section is devoted to recent contract awards, including name and

totals and by regions or districts. address of contractor and dollar amount of contract. Announcements are not to be construed as invitations to

S13.161 Motive Power and Car Equipment of Class I bid; purpose is to call to attention of builders, construc

Railroads in the United States. Quarterly. Interstate tion companies, and other interested businessmen cur

Commerce Commission, Washington 25, D. C. 2 pp. Free rent projects scheduled to start.

to users of such information.

Tabulations of equipment classified by type [locomoS13.157 Advance Equipment Bulletin. Monthly. Of

tives, freight cars, passenger cars], service [yard, freight, fice of Chief Engineer, Bu. of Reclamation, Bldg. 53, Den

passenger], condition [serviceable, unserviceable], and ver Federal Center, Denver 25, Colo. 5-6 pp. Free.

statistical average, U. S. totals, and by regions or dis

tricts. Bid calls for selected major equipment and machinery for projects in 17 Western States. Listing by number, location of project, type of equipment, date when in

S13.162 Revenue and Traffic of Carriers by Water. vitation to bid will be issued, and other general specifi- Quarterly. Interstate Commerce Commission, Washington cations. One section is devoted to recent contract awards,

25, D. C. 4 pp. Free to users of such information. including name and address of contractor and dollar Freight revenue, tons, passenger revenues, passengers amount of contract. Announcements not to be construed for individual Class A and B carriers. as invitation to bid. Purpose is to call to attention of manufacturers and suppliers of machinery and equip- S13.163 Revenues, Expenses and Statistics of ment and others current equipment needs for scheduled Freight Forwarders. Quarterly. Interstate Commerce Federal Government reclamation projects in selected Commission, Washington 25, D. C. 2 pp. Free to users States.

of such information.

Tabulations of operating revenues, operating expenses, INTERSTATE COMMERCE COMMISSION

income items, taxes, tons, number of shipments, U. S. S13.158 Annual Transportation Summaries.

totals and individual Forwarders having annual gross

revenues of $100,000 or over. Comprehensive statistics in greater detail than shown in quarterly periodicals:

S13.164 Revenues, Expenses, Other Income and [1] CARLOAD WAYBILL STATISTICS. Interstate

Statistics of Class | Motor Carriers of Property. Commerce Commission, Washington 25, D. C. Pages

Quarterly. Interstate Commerce Commission, Washingvary from 2 to 392. Free.

ton 25, D. C. 4 pp. Free to users of such information. [2] FREIGHT COMMODITY STATISTICS OF CLASS I RAILROADS IN THE UNITED STATES.

Tabulations of operating revenues, operation and mainGPO. 244 pp. $3.

tenance expenses, other income, other deductions, taxes,

intercity miles operated, intercity tons of revenue freight, [3] MOTOR CARRIER FREIGHT COMMODITY

U. S. totals, and by regions and districts. STATISTICS. GPO. 25 pp. 70¢. [4] TRANSPORT STATISTICS IN THE UNITED $13.165 Revenue Traffic Statistics of Class I RailSTATES. GPO. 775 pp. $4.25.

roads in the United States. Quarterly. Interstate Com

merce Commission, Washington 25, D. C. 2 pp. Free to s13.159 Freight Commodity Statistics of Class I Rail- users of such information. roads in the United States. Quarterly. Interstate Com- Tabulations of miles of road, revenue tons, freight merce Commission, Washington 25, D. C. 25 pp. Free to revenue, passengers carried and passenger revenue, pasusers of such information.

senger train-miles and car-miles, and statistical averages, Tabulation of revenue freight traffic originated and U. S. totals and by regions and districts.

Page 11

SMALL BUSINESS ADMINISTRATION

S13.195 Preliminary Report on U. S. Production of

Selected Organic Chemicals in the United States. S13.189 Products List Circular: Opportunities for

[S.O.C. Series C-62.] Monthly. U. S. Tariff Commission, Small Business. Monthly. Small Business Adm., Wash

Washington 25 D. C. 2 pp. Subscription free. ington 25, D. C., SBA Field Offices. 48 pp. Free.

Quantities produced for 60 chemicals; tabulation for Describes products, patents or commercial ideas offered

latest month, with comparison of previous month, and by their owners for commercial development and distribution. Gives reference number, name of product,

cumulative monthly totals. standard industrial code number, patent number [class

TREASURY DEPARTMENT and subclass], descriptive statement, and individual, company, or Government agency to contact. Also covers S13.196 Internal Revenue Bulletin. Weekly. GPO. Government-owned patents which are available on royalty- 32-72 pp. $6 per year; 20¢ a copy. free, non-exclusive basis; cites agency administering the Authoritative instrument of the Commissioner of Inpatent. Many listings accompanied by illustration. Of

ternal Revenue for announcement of official rulings and particular interest to concerns searching for new prod. procedures of the Internal Revenue Service, and for pubucts to develop.

lication of Treasury decisions, executive orders, tax con

ventions, legislation, and court decisions pertaining to DEPARTMENT OF STATE

internal revenue matters. Includes other information of

general interest such as notice of proposed rule-makings, S13.190 Department of State Bulletin. Weekly. GPO.

decisions of U. S. tax court, etc. 30-40 pp. $8.50 per year; 25¢ a copy. Provides information on the development of foreign

$13.197 Internal Revenue Regulations. Looseleaf relations, operations of the State Department, state

subscription services 1963. GPO. ments by the President, and special articles on international affairs.

SERVICE NO. 1, INCOME TAX.

Consists of Part No. 1, Income Tax Regulations; Part

No. 2, Maritime Construction Reserve Fund; Part No. S13.191 Diplomatic List. Quarterly. GPO. 60-64 pp. $1 per year; 25¢ a copy.

16, Temporary Regulations under the Revenue Act

of 1962; Part No. 17, Temporary Income Tax ReguNames and addresses of foreign diplomatic representa

lations Relating to Prepaid Dues Income of Certain tives in and around Washington, D. C.

Membership Organizations; Part No. 18, Temporary

Income Tax Regulations under Certain Provisions of $13.192 Foreign Policy Briefs. Biweekly. GPO. I sheet Technical Amendments Act 1958; Part No. 19, Temfolded, 10x24. $1 per year; no single copies sold.

porary Income Tax Regulations Under Certain ProShort, newsworthy comments on various elements of visions of Life Insurance Act 1959; and supplements American international relations. Issued as an aid to issued irregularly for approximately a three-year pewider public understanding of Nation's foreign policy. riod. Subscription $12.50 per year. Single copies not

sold. Back issues will be furnished. S13.193 Foreign Service List. Quarterly. GPO. 96-100

SERVICE NO. 2, ESTATE AND GIFT TAX. pp. 70¢ a copy [available only on a per issue basis].

Consists of Part No. 20, Estate Tax Regulations; Part Field Staff register of U. S. Foreign Service, person

No. 25, Gift Tax Regulations; and supplements issued nel of State Department, U. S. Information Agency,

irregularly for approximately a three-year period. SubAgency for International Development. Listing of embas

scription $2 per year. Single copies not sold. Back is

sues will be furnished. sies, legations, missions, consulates, and U. S. diplomatic representatives at their respective posts, with their

SERVICE NO. 3, EMPLOYMENT TAX. titles, category, class, date of appointment. Index of per- Consists of Part No. 31, Employment Tax; Part No. sons.

36, Regulations Relating to Contract Coverage of Employees of Foreign Subsidiaries; and supplements

issued irregularly for approximately a three-year period. TARIFF COMMISSION

Subscription $1.75 per year. Single copies not sold. S13.194 Preliminary Report on U. S. Production and Back issues will be furnished. Sales of Plastic and Resin Materials. [S.O.C. Series SERVICE NO. 4, EXCISE TAX. P-62]. Monthly. U. S. Tariff Commission, Washington 25, Consists of Part No. 40, Manufacturers and RetailD. C. 2 pp. Subscription free.

ers Excise Tax Regulations; Part No. 41, Highway Quantities produced, with quantities sold by type of Motor Vehicle Use Tax Regulations; Part No. 42, Fause; tabulation for latest month, with comparison of cilities and Services Excise Tax Regulations; Part No. previous month, and cumulative monthly totals.

44, Wagering Tax Regulations; Part No. 45, Miscellaneous Stamp Tax Regulations; Part No. 46, Miscel- 601, Statement of Procedural Rules; and supplements laneous Excise Taxes Payable by Return; Part No. 47, issued irregularly for approximately a three-year period. Documentary Stamp Tax Regulations; Part No. 48, Subscription $3 per year. Single copies not sold. Back Manufacturers and Retailers Excise Tax Regulations; issues will be furnished. Part No. 49, Facilities and Services Excise Tax Regulations; Part No. 50, Regulations Relating to Tax Im- S13.198 Treasury Bulletin. Monthly. GPO. 92-136 pp. posed With Respect to Certain Hydraulic Mining; Part $7 per year; single copies vary in price. No. 148, Temporary Regulations Under the Excise Tax

Page 12

Discusses the use of tract data by Inter-Agency Planning 43.15 International Trade Vital to World Peace. Group for the Twin Cities; use in nationwide merchan- [Article.] International Commerce, Mar. 4, 1963, p. 2. dising; analyzing concentration of low income, low educa- U. S. Dept. of Commerce. GPO. Annual subscription, tional attainment and high unemployment within large $16; 35¢ per single issue. cities; use of data by Council of Churches for future

Excerpts of speech by Governor Herter, the President's planning; and the Housing and Home Finance Agency's Special Representative for Trade Negotiations, before the use of statistics on small area.

OECD in Paris, Jan. 31, 1963. Stresses the basic objective of the Trade Expansion Act, and the envisaged difficulty

of the forthcoming trade negotiations. Points out the 43.12 The Soviet Mineral-Fuels Industries, 1928-58:

main elements of the proposed negotiations, and the new A Statistical Survey. [International Population Sta

approach provided by the trade legislation to the probtistics Reports, Series P-90, No. 19.] 1962. Bu. of the

lems of readjustment created by increased U. S. imports. Census, U. S. Dept. of Commerce. GPO. 183 pp. $1. Presents salient available statistics on the character

43.16 Overseas Business Reports. Combines three istics and performance of the Soviet mineral-fuels indus

parts of the former "World Trade Information Service”. tries over the period 1928-58. Shows comparative trends

Up to 250 reports may be issued annually. U. S. Dept. of in output and productivity in these industries for the

Commerce. GPO. $18 a year [$12 additional for foreign USSR and the United States. Compares Soviet goals for mailing]; 15¢ a copy. Recent reports: 1965 and 1972 with projections for the U. S. in the 1970's,

AUSTRALIA, Living Conditions in [OBR-63-11]. Jan. to assess the probable degree of intensification of the

1963. 10 pp. Soviet economic challenge, as reflected by the mineral

CYPRUS, Basic Data on the Economy of [OBR-63-16]. fuels industries.

Jan. 1963. 14 pp.

CZECHOSLOVAKIA, Basic Data on the Economy of 43.13 U. S. Commodity Exports and Imports as Re- [OBR-62-27]. Dec. 1962. 18 pp. lated to Output: 1961 and 1960. 1963. Bu. of the DENMARK, Preparing Shipments to [OBR-63-30]. Jan. Census, U. S. Dept. of Commerce. GPO. 86 pp. 55€. Fourth in a series of reports prepared to help meet the

GREECE, Living Conditions in [OBR-63-4]. Jan. 1963. needs for a systematic body of statistical information on the relation between U. S. domestic output and U. S.

GUATEMALA, Basic Data on the Economy of [OBRcommodity exports and imports. Regroups and compares,

62-35]. Dec. 1962. 24 pp. in terms of a commodity classification based on the 1957

INDIA, Investment Factors in [OBR-62-40]. Dec. 1962. Standard Industrial Classification [SIC], the 1960 and 1961 statistics on U. S. exports of domestic merchandise,

IRAN, Investment Factors in [OBR-63-15]. Jan. 1963. imports for consumption, and domestic output. This report is an expansion over the 1959 and 1960 editions.

IRELAND, Import Tariff System of [OBR-62-38]. Dec.

1962. 2 pp. Includes an up-to-date list of Schedule A import and

MAURITANIA, THE ISLAMIC REPUBLIC OF, Basic Schedule B export codes corresponding to each of the

Data on the Economy of [OBR-63-6]. Jan. 1963. 14 pp. 5-digit SIC commodity codes.

PERU, Import Tariff System of [OBR-63-19]. Jan. 1963. BUREAU OF INTERNATIONAL COMMERCE

PHILIPPINES, 1960-61, Foreign Trade of the [OBR.

NES

63-29]. Jan. 1963. 8 pp. 43.14 Doing Business in Japan: Report of U. S. RHODESIA AND NYASALAND, THE FEDERATION Machinery and Trade Mission to Japan, Oct. 8-Nov. OF, Licensing and Exchange Controls of [OBR-63-12]. 3, 1962. 1963. U. S. Dept. of Commerce, Washington Jan. 1963. 5 pp. 25, D. C., and COMM-FO. 16 pp. 254.

THAILAND, Establishing a Business in [OBR-63-27]. Report of the first U. S. specialized trade mission to

Jan. 1963. 10 pp. Japan. Points up the Japanese market potential for

UNITED STATES, Nov. 1962, Foreign Trade [OBR. U. S. machine tools and for other U. S. commodities, the

63-41]. Jan. 1963. 12 pp. expressed need of Japanese businessmen for more extensive information on the latest U. S. developments in 43.17 Saudi Arabia: A Market for U. S. Products. the machine tool industry, and the importance for Ameri

1962. U. S. Dept. of Commerce. GPO. 44 pp. 40¢. can firms of careful selection of their Japanese trade rep- Designed to acquaint American businessmen with the resentatives. Cites specific trade and investment oppor- export opportunities in Saudi Arabia. Provides backtunities in Japan for American business. Includes list of ground data on the country, on the growth of the Saudi Commerce Department's publications on Japan.

Arabian market, the composition of its foreign trade, its

Page 13

43.50 The Franchised New Car & Truck Dealer Story. lems for Japan and the U. S. raised by the European 1962. Natl. Automobile Dealers Assn., 2000 K St., NW., Common Market, Europe's trade relations with Japan, Washington, D. C. 46 pp. Free.

U. S., Japan's stake in the forthcoming GATT negotiaStory of NADA, its historical development, purposes,

tions, and Japan's potential contribution to the Atobjectives and dealer membership activities. Highlights

lantic Community. franchised car dealer operations, passenger car and truck ownership, production and inventories. Rosters of past 43.56 Let the Experts Tell You About Electronic Data presidents, national board of directors, and state dealer Processing. 1962. Retail Research Institute, Natl. Retail associations are listed by cities and states.

Merchants Assn., 100 W. 31st St., New York 1, N. Y.

120 pp. Nonmembers, $8.50; NRMA members, $6. 43.51 Frozen Food Fact Book and Directory 196263. 1962. Natl. Frozen Food Assn., 60 E. 42d St., New

Collection of papers on the use of computers and data York 17, N. Y. 192 pp., spiral-bound. $2.50.

processing systems in retailing. Gives history of comDirectory section contains roster of Association mem

puter, points to consider before installing data processing bers, distributor members, broker, packer members by

systems, computer programming and timing, methods commodity categories, alphabetical listing of company

and meaning of equipment comparisons, problems of

control, and data transmission including accuracy and names and addresses showing principal products. Classi

error detection. Text accompanied by numerous ilfied register of supplier and warehouse members. Frozen

lustrations. food statistics pertaining to: Pack, retail stores, storage, consumers, prices, home freezers, and miscellaneous. Includes articles of interest to trade.

43.57 Manufacturer-Retailer Tie-In Promotions.

[Industry Report No. 1.] 1963. Food Trade Marketing 43.52 Housekeeping Manual for Retail Stores. 1963. Council, 1000 16th St., N.W., Washington 6, D. C. 72 Store Management Group, Natl. Retail Merchants Assn.,

pp. Free to those in grocery and allied distribution. 100 W. 31st St., New York 1, N. Y. 87 pp. $10 NRMA members, $20 to non-member retail stores; $12 to non

Study sponsored by Family Circle Magazine. Analysis retail establishments.

of preferences and practices of retailers and wholesalers

relative to manufacturer coordination and aid in adverComplete work guide with charts and schedules pre- tising and promotional effort. Report based on responses pared for a professional, integrated program of retail

from 110 chains, 84 independents, and 35 wholesalers to housekeeping directed primarily to department and

11-question inquiry. women's specialty stores. Cover such areas as procedures, frequencies and man-hour requirements; employee pro

43.58 duction standards, cleaning priorities, job descriptions,

National Wholesale Druggists' Association

1963 Membership and Executive Directory, 1963. Ancleaning schedules.

nual. Natl. Wholesale Druggists' Assn., 220 E. 42d St., 43.53 Improving Salesmen's Use of Time. [Research

New York 17, N. Y. 148 pp. Members, $2.50; nonmembers, Report.] 1962. Sales Executives Club of New York, Hotel

$5. Roosevelt, New York 17, N. Y. 108 pp. $2 to members; Alphabetical and geographical listing of 364 active U. S. $3.50 to non-members; $2.50 to students and institutions and 7 foreign members showing addresses, affiliates and [$2 each on orders of ten or more copies].

branches, key officials, number of salesmen [city, rural, Case study of selected successful methods analyzing and telephone sales personnel], and number of selling salesmen's use of time; types of effective supervison, sheets required; 347 associate members [suppliers] by

; means of helping salesmen become more productive State and city with managing officers; 13 corresponding through better planning of goals and objectives, prospect- members in foreign countries. Geographical arrangement ing, call schedules, presentations and use of sales aids, of drug trade press with principal officials. travel and routing, non-selling functions. 43.54 Industrial Designers: Membership List. 1962.

43.59 National Wholesale Druggists' Association Amer. Society of Industrial Designers, 15 E. 48th St., New

1962 Year Book. 1963. Annual. Natl. Wholesale DrugYork 17, N. Y. 13 pp., mimeo. $25.

gists' Assn., 220 E. 42d St., New York 17, N. Y. 567 pp.

$7.50 Roster of names, addresses, and phone numbers of individual members, together with firm [if any] with

Contains transcript of proceedings of 88th Annual which associated.

NWDA Meeting and names of persons who attended.

Presents such information on NWDA as: Results of 1961 43.55 Japan-The United States and the Common Operating Survey [30th annual] covering sales, costs, and Market. 1962. United States-Japan Trade Council, 1000 profits of service drug wholesalers; listing of 1962 memConnecticut Ave., NW., Washington 6, D. C. 11 pp. Free. bership, available NWDA publications and films, and

Briefly outlines Japan-U. S. trade relations, the prob- drug trade press.

Page 14

43.60 Public Refrigerated Warehouses Directory 43.64 Sources of Petroleum Marketing Statistics. 1963. [19th Ed.] 1963. Annual. Natl Assn. of Refrigerated Publication No. 1548. 1963. Amer. Petroleum Institute, Warehouses, Tower Bldg., Washington 5, D. C. 137 pp. 1271 Ave. of the Americas, New York 20, N. Y. 114 Free to users of commercial storage space; $10 per copy to those outside cold storage industry.

Lists about 300 publications, both Government and Geographical arrangement of public refrigerated ware

non-Government, which contain statistics on the manuhouses; includes date established, principal officers, and facturing and transportation of petroleum products, and essential detail on facilities, such as temperature ranges

on the marketing function. For each publication gives the and services rendered. Similar data for Canada and

issuing agency, address, name of report, frequency and reselected overseas countries. Roster of associate members

lease date, time lapse, and description of report. [suppliers of machinery, equipment, component parts,

43.65 Statistical Work Measurement. C. J. McGarr. and services used].

Amer. Management Assn., Inc., 1515 Broadway, New York

36, N. Y. 24 pp. $1 to AMA members; $1.50 to non43.61 Regional Economic Projections Series: State members. Employment Trends to 1976. [Report No. 1.] 1962 Ed.

Discusses the theory of statistical work measurement Natl. Planning Assn., 1606 New Hampshire Ave., NW.,

and describes an actual application called the "work ratio Washington 9, D. C. 83 pp. Subscription $200 annually System". [Installed to control service operations in a re

. with periodic fill-ins; to nonprofit institutions and govern

search and development organization with payroll of ment agencies $125.

7,000 people.] Discusses setting the efficiency standard, Description of trends in employment for States, re- costing work units or transactions, installation of the gions and U. S., with projections, by industry and for work ratio system, evaluation of results, performance resome commodity groups. Wholesale, retail and service view, fiscal year reporting, and the complexity factor. trade data included. Later reports to include similar estimates for metropolitan areas. Useful in comparing

43.66 Understanding the Company Organization geographic market potentials, plant location decisions,

Chart. [AMA Research Study.] K. K. White. 1962. Amer. and availability of labor and resources.

Management Assn., Inc., 1515 Broadway, New York 36,

N. Y. 224 pp. $9; AMA members, $6. 43.62 Retail Credit Fundamentals. [4th Ed.] Clyde

Contains organization charts of leading companies and William Phelps. 1963. International Consumer Credit

examines the uses of these charts. Discusses why and how Assn., 375 Jackson Ave., St. Louis 30, Mo. 265 pp. $5.

companies go about mapping out their formal organizaPresentation of the cycle of credit work, an analysis

tion structures; elements of organization planning; and organized under the three phases of [a] acquiring, [b] companying organization charts. Explores the various

includes case histories based on interviews, with accontrolling, and [c] collecting the account. Discusses credit as a business force, obtaining applications for ac

situations and human problems which underlie the or

ganization chart as to the principles of grouping by counts, interviewing the applicant, accepting and de

function and profit center, coordination, decentralizaclining applications, authorizing purchases, age analysis of accounts, reviewing inactive accounts, fundamentals

tion, span of management, rank and line/staff and

staff/staff relationship. of collections, and rehabilitating past-due accounts.

43.67 The U. S. Trade Expansion Act of 1962: How 43.63 Shaping the World Economy: Suggestions for

Will it Affect Canadian-American Trade? Howard S. an International Economic Policy. Jan Tinbergen. Piquet. 1963. Natl

. Planning Assn., 1606 New Hamp1962. The Twentieth Century Fund, 41 East 70th St., shire Ave., NW., Washington 9, D. C. 62 pp. $2. New York 21, N. Y. 330 pp. $4 [cloth]; $2.25 [paper]. Outlines the principal features of the new Trade Ex

Prepared by a team of European specialists headed by pansion Act in the perspective of U. S. trade policy legProfessor Jan Tinbergen of The Netherlands-explores

islation since 1934. Analyzes in detail Canadian exports what the nations of the West might do to concert their to the U. S., and shows how the new law might affect economies and work out new relationships with the such exports. Appraises the importance of the Presieconomically less developed parts of the world. Discusses dent's tariff cutting powers under the new legislation. the tensions characteristic of our present world, and the

CHAMBERS OF COMMERCE policies which might ease the situation. Appendix includes essays on Economic Development and Coopera- 43.68 Directory of Florida Industries. [1963 Ed.] tion in Africa, in the Middle East, in Southeast Asia, in

1963. Biennial. Florida State Chamber of Commerce, P. O. Latin America, and studies on Capital Invested by Mother

Box 8046, Jacksonville 11, Fla. Approx. 600 pp. $8. SupCountries in Colonies, and Rates of Return on Capital; plement issued in Jan. of alternate years. An Analysis of World Trade Flows; Tariff Reductions Reference book and buyers' guide. Compilation of and Their Consequences.

Florida manufacturers, miners, and processors, giving for

Page 15

DIRECTORIES AND MARKET GUIDES

43.117 [Chain Store] Directory of Equipment Manu43.113 [Automatic Merchandising] Vend 1963 Mar

facturers. [Executives Ed.] Chain Store Age, 2 Park ket Data and Directory Issue. Mar. 15, 1963. Vend, Ave., New York 16, N. Y. Mar. 15, 1963, p. 47. Subscrip2160 Patterson St., Cincinnati 14, Ohio. 214 pp. $2.50.

tion $3 per year. Market data section shows vended dollar total and

Listing of supply sources for types of equipment, suptrends by product breakdown. Number of machines in plies, and services used in chain stores, offices, warehouses, operation and sales per machine; analysis of typical op

and shopping centers, embracing such categories as air

conditioning, display, food handling, lighting, refrigeraerator, operating patterns, buying and sellings trends, brand preferences in selected lines, developments in auto

tion, services [advertising, store planning, etc.], signs, matic feeding. "Where to buy" section lists suppliers of supplies, [maintenance, office]. Detailed checklist on vendible products by type of goods sold. Vend's 16th

equipment and specifications; similar section on ware

house specifications. annual directory of vending machine operators with description of equipment. Source register for parts, sup

43.118 Craft, Model, and Hobby Industry Directory plies, and accessories.

1963. [11th Ed.] Feb. 1963. Annual. Craft, Model, and

Hobby Industry, 30 E. 29th St., New York 16, N. Y. 128 43.114 Aviation Week Buyers Guide Issue. [8th

pp. $5; sold only to persons engaged in hobby business. Annual Ed.] Aviation Week and Space Technology, 330 W. 42d St., New York 36, N. Y. Mid-Dec. 1962, p. 88. suppliers of hobby merchandise: Railroads, planes, crafts

, Alphabetical and classified roster of manufacturers and .

, , 75¢ per single issue.

vehicles, science, boats, tools, books, stamps and coins; Comprehensive list of

of aerospace industry supply coded as to type of product; managing official [s]. Alphasources. Classified arrangement of more than 2,000 prod- betical listing of manufacturers representatives showing ucts and services, with names of companies in U. S., firms represented and area covered. Geographical listing Canada, United Kingdom, and Western Europe. Alpha- of wholesalers, with data also for Canadian firms. State betical register of manufacturer names and addresses. summaries of sales. Section on U. S. air carriers and freight forwarders; also certified repair stations. Roster of distributors. Product 43.119 Fluid Power Handbook and Directory 1962index.

63. 1962. Hydraulics and Pneumatics, 812 Huron Rd.,

Cleveland 15, Ohio. Approx. 950 pp. $12. 43.115 Ayer Directory of Newspapers and Periodi- Alphabetical arrangement of more than 600 companies cals 1963. [95th Ed.] 1963. Annual. N. W. Ayer & making products used on fluid powered machinery, with Son, Inc., W. Washington Sq., Philadelphia 6, Pa.

headquarters address, names and titles of sales execuApprox. 1,600 pp. $30.

tives, branch offices and/or sales outlets. Classified prodComprehensive listing of over 22,000 newspapers and

uct register of hydraulic, pneumatic, and electrical prodperiodicals published in the U. S., its Territories, Canada,

ucts. Trade name identification. Index of manufacturers' Bermuda, Panama, and the Philippines. Publication catalogs, with illustrations and specifications of lines, and name, frequency of issue, establishment date, mechanical

other information. Geographical listing on local supsizes, subscription rates, circulation, editor, publisher and

pliers of fluid power equipment and accessories. Section street address. Separate cross-indexed lists for daily news

of engineering reference data. papers, weeklies, agricultural publications, college, for

43.120 Glass Factory Directory Issue 1963. Jan. eign language, fraternal publications, Negro, religious,

1963. Annual. American Glass Review, 23 E. 26th St., general magazines and trade publications. Alphabetical

New York 10, N. Y. 222 pp. This issue, $2. index. Economic data for 9,100 publication cities and

Lists manufacturers alphabetically by classified product towns. Specially prepared map for each State and Canadian Province.

groupings, giving principal office, affiliate [if any], location of plants, key officials, varieties of glass made, and

facilities. Listing of trade associations, worker organiza43.116 Baking Industry 1963 Buying Guide Issue.

tions, trade and brand names, trademarks. Briefly reviews [29th Ed.] Feb. 16, 1963. Annual. Baking Industry, 105

1962 by month, sketching industry growth as reflected in W. Adams St., Chicago 3, Ill. 80-page directory section

history of selected companies. follows p. 212. $1, this issue. Comprehensive alphabetical and classified lists of manu

43.121 Guide to American Educational Directories. facturers and suppliers of machinery, equipment, sup

[1st Ed.] 1963. B. Klein & Co., 27 E. 22d St., New York plies, ingredients, and service used by Baking Industry.

10, N. Y. 322 pp. $20. Identification of trade names. Round-up of bakery equip- Register of 1,300 major educational directories arment, material handling, freezing and sanitation equip- ranged alphabetically by title under approximately 150 ment, ingredients, all new or improved during past year. subject categories. Each entry gives title, brief summary of content, frequency of publication, source, and terms of mid-continent inland waterways. Steamship agencies, of availability or price. Includes listing of principal for New Orleans area banks, foreign consulate offices, barge eign educational directories. Alphabetical index.

Page 16

DISTRIBUTION COSTS AND EXPENSE CONTROL 53.15 Money, Trade and Economic Growth. Harry

G. Johnson. 1962. Harvard U. Press, Cambridge, Mass. [See also item 53.97] 53.10 AED's 1962 Survey: Cost of Doing Business

199 pp. $4.50. [Construction Equipment Distributors]. Associated

Series of lectures dealing with monetary and internaEquipment Distributors, 30 E. Cedar St., Chicago 11, Ill. tional trade policies and problems affecting the national 61 pp. $7.50.

economy. Analyzes and distinguishes the monetary theory

of price trends and economic fluctuations, and the KeyAnnual survey of construction equipment distributors'

nesian theory of output and employment in relation to costs of doing business provides results of 1962 operations, consumption and investment demands. Discusses ecoBased on complete income and expense statements and nomic growth in the "affluent society". balance sheets of 343 U. S. distributors. Presents national and regional averages, classifies distributors by sales size 53.16 Our Changing American Economy. [Indiana for both tractor and non-tractor operations. Analyzes Business Paper No. 7.] W. Coleman. 1963. Bu. of Busi

ignificant financial ratios and gross profit of new and ness Research, Indiana U., Bloomington, Ind. 28 pp. 60€. used equipment and parts.

Analysis of some of the vital changes taking place in our

basic economic environment. Discusses important deter53.11 Expenses in Retail Businesses. 1963. Mer

rents to a sound understanding of our economic system chants Service, Natl. Cash Register Co., Dayton 9, Ohio. and illustrates, through an historical case study of the 46 pp. Free.

rise and decline of mercantilism, how economic docOperating ratios for over 60 kinds of retail and service trines, including the capitalistic system of free enterprise, trades. Provides information on computing margin and change with time. mark-up, and how much a salesperson must sell to justify a given salary. Includes expense comparison form for

53.17 Unfilled Orders, Price Changes, and Business retailers' use in analyzing own operations.

Fluctuations. [Occasional Paper 84.] Victor Zarnowitz.

1962. Natl. Bu. of Economic Research, 261 Madison Ave., 53.12 A Decision Exercise in Inventory Manage- New York 16, N. Y. 28 pp. 754. ment. [Articles.] Stores, 100 W. 31st St., New York 1,

Analysis of the correlation of backlog change, price N. Y. Mar. and Apr. 1963. 65¢ per single issue.

change, and business fluctuations, and their impact on the Two articles illustrate value of merchandise manage- American economy. Detailed for several major manufacment accounting principles through presentation of an turing industries. uncomplicated management decision game. Using de

53.18 U. S. Industrial Outlook for 1963. 1963. BDSA, partment store inventory decision problem, authors explain situation and provide worksheets for solution. April

U. S. Dept. of Commerce. GPO. Approx. 195 pp. $1. issue provides best solution and explanation.

Compilation of 67-year-end news releases, covering some

100 industries. Compiled by Business and Defense Serv53.13 Selected Papers: Twentieth Annual Institute

ices Adm., U. S. Dept. of Commerce. Background data of Hospital Accounting and Finance. [Indiana

and statistics for the covered manufacturing industries; Business Report No. 37.] 1963. Bu. of Business Research,

review of 1962 and prospects for 1963. U. of Indiana, Bloomington, Ind. 151 pp. $1.50.

Subjects covered include systems and procedures, time and money saving ideas, insurance, electronic data proc

EDUCATION AND TRAINING essing, food service costs, nursing service costs, hospital

[See also item 53.70] plant and equipment records, and others.

53.19 Education and Training for Distribution. [Con

clusions & Recommendations of Scheveningen [Holland] ECONOMIC DEVELOPMENTS AND TRENDS

Conference, May 16-18, 1962.] 1962. Organization for

Economic Cooperation and Development, 1346 Conn. [See also items 53.42,-43,-63,-75,-126,-127,-157]

Ave., NW., Washington 6, D. C. 40 pp. $1.75. 53.14 Mergers and Superconcentration: Acquisitions Describes the purpose of the Conference. Lists parof 500 Largest Industrial and 50 Largest Merchandis- ticipants and papers discussed. Gives conclusions and recing Firms. 1962. Staff Report of the Select Committee on

ommendation of working groups on the following subSmall Business, House of Representatives, 87th Congress. jects: [1] Recruitment and Training of Teachers of DisGPO. 272 pp. 65€.

tributive Trades Subjects; [2] Top Management DevelopComprehensive data on merger actions of large firms ment; [3] Training for Advisory Services in Distribution; during the 11-year period, 1951-61, since the passage of the [4] Training and Education for Middle Management; Celler-Kefauver Act. Impact of merger movement on [5] Training for Self-Service Management; [6] Participasmall business. Lists reported acquisitions. Other related tion of Small Business Owners in Education and Training information.

Programs.

Page 17

53.46 Domestic Engineering Catalog Directory 1963. in 3 broad sections: Still cameras, movie projectors, and 1963. Annuai. Domestic Engineering Co., 1801 Prairie darkroom equipment. Roster of manufacturers and disAve., Chicago 16, Ill. Approx. 1,000 pp. To qualified re- tributors. Camera and equipment comparison charts. cipients with purchasing functions in this field, $12.50.

53.52 Space Age Guide. 1963. Los Angeles Chamber Comprehensive purchasing and specifications guide in 10 sections; for heating, plumbing, ventilation, refrigera: Angeles 54, Calif. 7 pp., 81/2 x 11. $2.

of Commerce, 404 S. Bixel St., P. O. Box 3696, Los tion industries. Consists of manufacturers' catalogs, classi. fied directory of products pertaining to this field, identifi

In 4 sections: Spacecraft and satellites, space vehicles, cation of trade names, alphabetical register of manufac- missiles, contractors. Name designation of each space turers [local representatives shown for major firms], tech project, military or civilian agency identified with project, nical and engineering reference section.

type or purpose, current status, name and address of Cali.

fornia prime contractor or major system contractor. 53.47 Metal Cutting Tools: Shipments, 1959-1962.

53.53 1963. BDSA, U. S. Dept. of Commerce. GPO. 6 pp. 10¢. tration 1961-62. 1963. BDSA, U. S. Dept. of Commerce.

World Motor Vehicle Production and Regisdi Brief analysis and description of the metal cutting tool

GPO. 8 pp. 54. industry. Data detailed on dollar value of shipments by

Statistical tabulations summarizing world motor vehicle types of metal cutting tools for the years 1959 and 1961.

production and registration. Number of units produced 53.48 Metalworking Facts and Figures. [15th An- are shown by countries and by areas for 1960 and 1961; nual Ed.] Steel, Penton Bldg., Cleveland 13, Ohio. Mar. registrations are as of Jan. 1, 1961 and 1962. Vehicles are 25, 1963, p. 87. Bound copies, heavy paper cover, $1. classified by passenger cars, trucks, and buses. Statistical tabulations, charts and graphs on the metal

53.54 World Space Directory. [2d Ed.] Spring 1963. working industry for 1962 and prior years. Includes gen

Semi-annual. American Aviation Publications, Inc., 1001 eral business indices; ferrous production; steel shipments, Vermont Ave., NW., Washington 5, D. C. 480 pp. $10. castings, forgings; containers and closures; world iron and

Alphabetical arrangement of major missile and spacesteel output by countries, U. S. exports and imports; and

craft manufacturers showing key executives, branch plant prices, weekly and monthly.

managers, district sales office representatives, and principal 53.49 Office Appliances Buyers Index Issue. Apr. products. Similar register for component parts. Other 1963, Part 2. Office Appliances, 288 Park Ave., W., Elm

sections include U. S. Government bureaus, publications, hurst, III. 426 pp. $2 [including Part 1].

schools and colleges, personnel index. Tabular listing of Directory of sources of supplies

, machines, equipment, contractors, description and status of leading space ve

hicles. and furniture. Alphabetical product index listing manufacturers or suppliers of products by the names most com

MARKET DATA monly used. Sections on addresses of manufacturers and trade names. Monthly promotion calendar listing regular

[See also items 53.2,-3,-1,-40,-41] and seasonal merchandise to feature. Part 1 of this issue

53.55 Albuquerque - Population Characteristics. presents articles on operations and activities of the office

1963. Albuquerque Industrial Development Service, Inc., appliance industry.

P. O. Box 502, Albuquerque, N. Mex. 26 pp. Free. 53.50 The Paper Year Book 1963. [21st Ed.] 1963. Describes population growth features, racial characterOjibway Press, Inc., Ojibway Bldg., Duluth 2, Minn. 552 istics, educational and income levels, marital status, popu

lation projections, labor force characteristics and a sumRegister of manufacturers and converters of paper,

mary of housing features. Illustrations and tables. paper products, and related items. Sections on printing 53.56 The Cigarette Market. [Article.] Vend, 2160 paper, industrial paper, non-paper products, military Patterson St., Cincinnati 14, Ohio. Apr. 1, 1963, p. 31. packaging; detail on each type of paper and related items;

50¢ per single issue. how made, specifications, characteristics, sales opportuni

Examines the cigarette vending market during 1962, ties. Sources of supply listed for each category. Charts and tables. Extensive product index.

patterns in vended cigarette prices, promotional allow

ances, and reviews State legislative proposals dealing with 53.51

Popular Photography Directory and Buying cigarettes and cigarette machines. Guide 1963. 1963. Annual. Popular Photography, One 53.57 Consumer Buying Intentions. [Quarterly.] Park Ave., New York 16, N. Y. Approx. 160 pp. 754. [Current Population Reports Series P-65, No. 1.] 1963.

Listing of products and supplies for photographic in- Bu, of the Census, U. S. Dept. of Commerce, Washington dustry. For each item presents illustrations, description, 25, D. C. 15 pp. This issue 25¢ per copy. Price of subseprice, and name of manufacturer. Products catalogued quent issues to be announced.

Page 18

the resulting trends in mass merchandising adopted by features offered, size, local facilities, name and address of the retail industry. Discounting as a type of retailing proprietor [s], charges per week. Map, illustrations. Inrather than an innovation. Full line merchandising stores troductory section on farm vacationing. Index to hosts. as main pattern of future retailing.

53.111 Interiors Book of Hotels and Motor Hotels. 53.106 Trading Stamp Sales 1962. [Article.] Prem- Henry End. 1963. Whitney Library of Design, 18 E. 50th ium Practice, 630 Third Ave., New York 17, N. Y. Mar. St., New York 22, N. Y. 252 pp. $16.50. 1963, p. 39. 50¢ per single issue.

In-town, resort, international, and motor hotels examEighth annual study reveals that stamp consumption ined in detail from the basis of chosen prototypes. Special reached a record high in 1962, describes progress made by section on procedures deals with essentials of hotel and selected stamp producers and retailers and reviews recent motor hotel design practices. Includes photographic portlegislation to modify or curtail trading stamp business. folio of the particular hotel or motel type concerned. Fu

ture of hotel design. SELLING AND SALES PROMOTION [See also items 53.38,-58]

53.112 Tourist Industry in Alaska. Vernon R. Kiely Better Selling Techniques. [Assembly of Re53.107

and John M. Hilpert. 1961. Dept. of Business Adm., U.

of Alaska, College, Alaska. 240 pp. $2.50. [4-page sumprints.] 1963. Sales Management, 630 Third Ave., New York 17, N. Y. 44 pp., 81/2 x 11. $2.

mary titled Alaska's Tourist Business, MRS No. 110, 1963,

available free from sponsoring Agency, Small Business Collection of 13 articles contributed by marketing spe

Adm., Washington 25, D. C., or SBA Field Offices.] cialists. Suggestions to both sales force and top management for getting greater productivity from sales effort.

Comprehensive study of Alaska's tourist business based Includes such topics as getting better reception, courtesy

on survey conducted among visitors the last quarter of

1960. Study analyzes and evaluates the visitor to Alaska rules, keeping track of competition, selling at higher prices, advice to young salesmen.

as to type person, reason or reasons for coming, and likes

and dislikes. Presents a profile of the characteristics of 53.108 Make Your Customers Buy More. [Article.] visitors, mode of travel, and visitor facilities in selected Business Management, 22 W. Putnam Ave., Greenwich, areas. Conn. Apr. 1963, p. 47. 75¢ per single issue. Discusses a variety of ways consumer and industrial

53.113 Travel Industry Personnel Directory 1963. goods manufacturers can increase sales to present cus

[11th Ed.] 1963. Travel Agent Magazine, 2 W. 46th St., tomers, ranging from the delivery of products quickly to

New York 36, N. Y. 316 pp. $4. the use of volume discounts. Emphasizes factors to weigh Comprehensive listing of executives and sales personnel before implementing the methods.

of airlines, shiplines, railroads, tour operators, car hire

and foreign car purchase companies; shows title, address, SERVICE TRADES

and telephone number. Domestic and international travel

trade organizations, foreign tourist offices and consulates [See also item 53.33]

in the U. S., ofhcial State travel information bureaus, over53.109 Directory of Business and Financial Services.

seas personnel of U. S. Travel Service. [6th Ed.] 1963. Special Libraries Assn., 31 E. 10th St., New York 3, N. Y. 187 pp. $6.50. Alphabetical arrangement of about 500 organizations

WHOLESALE TRADES and firms which supply approximately 1,050 business,

53.114 Cooperatives U.S.A., 1961-1962. 1962. The economic, and financial publications. Listings include

Cooperative League of the U.S.A., 59 E. Van Buren St., data on type and scope of each service, frequency of pub- Chicago, III. [Price correction of Item 33.50, March lication, format, and price. Covers such fields as banking, commodity information, insurance, investment, legisla MIG.] 56 pp. Și.

$1 tion, taxes, and trade. Index of publishers, services, and

Annual review of the cooperative movement in the authors. Subject index.

United States, listing the number of cooperatives, their

total membership, classifications and specific purposes. 53.110 Farm Vacations Directory. 1963. Farm Vacations and Holidays, Inc., 36 E. 57th St., New York 22, 53.115 Squeeze on Distributors. [Article.] Chemical N. Y. 48 pp., 5 x 71/2. 50¢.

. 5

IVeck, 330 W. 420 St., New York 36, N. Y. Mar. 30, 1963, Directory of recommended farms, ranches, inns, lodges, p. 31. 50¢ per single issue. and country homes in the U. S. and Canada. Many list- Change in marketing patterns due to shifts to new and ings are actively operated farms. Arranged by geographic larger retail outlets, impact of discount merchandising, areas and States, gives name of farm, ranch, or other estab- mergers of independent druggists to meet competition lishment, type of resort, kind of guests desired, special from corporate chains, increasing significance of pharma

Page 19

1960, and results of France's entry into the Common

and payments developments; some long-term aspects of Market. Traces path followed by important branches of

the Italian economy. Statistical appendix includes basic French industry during these two years, and shows the

economic and business indicators since 1958. lessons learned by French industry from this first experience. Describes developments in the National Council of 53.138 Made in Europe: 1963 Buyers' Guide and French Employers, and the outlook of French producers. New Products Parade. 1963. Annual. Made in Europe

[representing publisher in West Germany], 225 Fifth 53.133 European Common Market: Rival or Part

Ave., New York 10, N. Y. 302 pp. $3. ner? [Article.] Business and Government Review, Jan.

Descriptive ordering detail and illustrations of several Feb. 1963, p. 5. School of Business and Public Adm., Re

hundred products available for export. List of European search Center, U. of Missouri, Columbia, Mo. Free.

trade fairs and exhibitions for 1963, with tabulation of Commercial and political aspects of the Common Market. Traces Common Market's development, reasons for

fair managements. New Products Section with pictures

and descriptions of newest and most popular products its rapid growth, and its increasing competitiveness with

offered by European manufacturers. Classified products regard to the U. S. Points out the benefits to U. S. ex

arrangement of European manufacturers seeking regional ports as a Common Market side effect, the significance of

distributors. Summary of principal facts concerning trade the current revolution in international marketing, and

and travel within every country in West and East how the U. S. can best meet the Common Market's chal

Europe. lenge.

53.139 Marketing in Europe. [No. 1, Nov. 1962, 73 53.134 Germany. 1963. Organization for Economic

pp.; No. 2, Dec. 1962, 66 pp.; No. 3, Jan. 1963, 89 pp.] Cooperation and Development, 1346 Conn. Ave., NW.,

The Economist Intelligence Unit Ltd., 60 E. 42d St., Washington 6, D. C. 37 pp. 50¢.

New York 17, N. Y. Annual subscription, $90; $11 per Reviews major changes in Germany's economic position single issue. in the recent past. Assesses the implications of the new Deals with consumer markets and retail distribution in conditions for growth and financial stability. Discusses Western Europe, with the focus on the Common Marshort-term economic prospects and policy requirements. ket countries. Each issue contains detailed Special Re53.135 Iceland. 1963. Organization for Economic Co

ports on product groups in individual countries. The operation and Development, 1346 Conn. Ave., NW.,

Nov. 1962 issue has reports on Voluntary Chains and Washington 6, D. C. 30 pp. 50¢.

Retailer and Consumer Cooperatives in Germany; and

Self-Service in Belgium. The Dec. issue reports on Analyzes post-war and recent economic and financial

Self-Service in France; and on The Development of the developments in Iceland: Monetary and fiscal policies, Refrigerator Market in Italy. The Jan. 1963 issue in

. output and demand, balance of payments, prices and

cludes reports on The Footwear Market in Belgium wages. Presents conclusions.

and Textile Retailing in The Netherlands. 53.136 Industry and Opportunity in Italy. Report

53.140 The Spanish Report. 1962. Business Internaof U. S. Industrial Automation Mission to Italy, Nov. 10

tional, 200 Park Ave. S., New York 3, N. Y. 73

PP. $35. Dec. 15, 1962. 1963. U. S. Dept. of Commerce, Wash

Examines Spain's position in the world economy, and ington 25, D. C., and COMM-FO. 32 pp. 25°.

its National Development Plan. How to organize a busiDescribes the extensive trade, licensing, and investment opportunities for U. S. firms in Italy which this specialized and Syndicates

, how to find capital and credit, how to

ness in Spain, how to work with the local labor force U. S. Mission found on visiting more than 60 industrial

make the best use of tax and other incentives, how to plants, and conferring with more than 800 Italian busi

protect patents and trademarks. Clarifies the confusing nessmen in seven leading Italian cities from Naples to

variety of national and local tax regulations. Analyzes Milan, Turin, and Genoa. Calls attention to Italy's fa

the prospects for Spanish imports and exports. vorable trade and investment climate, its rapid and solid industrial growth, and to Italian interest in U. S. nu- 53.141 Who Owns Whom. [European Continental merically controlled systems, in U. S. packaging ma- Ed. 1962-63]. 1962. O. W. Roskill & Co., Ltd., 14 Great chinery, air conditioning equipment, machine tools, and College St., London, S.W. 1, England. 592 pp. $20. other U. S. products.

Comprehensive directory of parent, associate, and sub

sidiary companies in industry and commerce serving the 53.137 Italy. 1963. Organization for Economic Co

European Common Market Countries; includes U. S. suboperation and Development, 1346 Conn. Ave., NW.,

sidiaries in Western Europe. For each country, alphaWashington 6, D. C. 42 pp. 50¢.

betical arrangement of parent or subsidiary concerns, Analyzes the factors affecting Italy's output and de- showing associate companies, with code to indicate type mand; the internal financial situation; balance of trade of industry in which engaged.

Page 20

MARKETING IN THE UNITED STATES and description of farms as to trends, composition, and

regional distribution. For the farm population describes ADVERTISING AND PUBLIC RELATIONS

reasons for leaving the farm, age structure, birth rates, [See also items 63.110,–113]

educational achievements, income and housing. Includes 63.1 Attracting New Industry. 1963. U. S. Dept. of

discussion on the Negro in agriculture and hired farm Commerce. GPO. 35 pp. 20¢.

workers. Promotional guidelines to be used by community 63.6 Fisheries of the United States 1962. [Preliminleaders and local development groups to attract new in- ary review.] 1963. C.F.S. No. 3200. Fish and Wildlife dustries to their respective areas. Basic program of the Service, U. S. Dept. of Interior, Washington 25, D. C. Administration, to help revitalize and develop the eco- 62 pp. Free. nomic resources of local communities afflicted with

Statistical review and analysis of the United States chronic unemployment, is explained. Estimates that

fisheries industry. Includes data on such subjects as U. S. 14,000 private and public organizations are engaged in

catch, per capita consumption, price indexes, manufaclocal programs of industrial development.

tured fishery products, value of industry and capital in63.2 How To Become an Advertising Man. James

vestment, foreign trade, supplies of selected fishery prodWebb Young. 1962. Advertising Publications Inc., 740

ucts, and world fisheries. Comparative data presented Rush St., Chicago 11, Ill. 95 pp. $3.

A study guide for practical training in American ad- 63.7 U. S. Census of Agriculture 1959: A Graphic vertising. Relates the experiences of the author as lec- Summary of Agricultural Resources and Production. turer, teacher, and agency representative of an interna- [Vol. V, Special Report, Part 6, Chapter 3.] 1962. Bu. tional advertising firm. Stresses perception and emphasizes of the Census, U. S. Dept. of Commerce. GPO. 53 pp. 45€. the importance of observing and analyzing what one sees,

Summarizes, by use of maps and charts, many of the as important to a successful advertising career.

significant facts revealed by the 1959 Census of Agricul63.3 Standard Advertising Register. 1962. Nat’l.

ture regarding agricultural production in the U. S. ExRegister Publishing Co., Inc., 147 W. 42d St., New tent and distribution of farm resources, including land, York 36, N. Y. 2,238 pp. $35.

livestock, and farm power. How producing units or farms Record of advertisers cataloged under 47 groups, list

are organized. Facts on the kinds, amounts, and distribuing 16,000 companies in 800 different lines of business.

tion of agricultural production. Alphabetical arrangement within each group; company

AREA DATA name and address, principal products, managing officials,

[See also items 63.1,-21.-22,-29,–32,-43,-51,-56,-57,advertising media used, scope of distribution [sectional,

58,-104,-106] national], number of distributors or dealers, and amount

63.8 Akron Ohio Business Directory. 1963. Akron of advertising appropriation [when information is com- Area Chamber of Commerce, 201 Delaware Bldg., 137 plete]. Alphabetical index of companies. Trade name

S. Main St., Akron 8, Ohio. 89 pp., spiral-bound. $5. identification. Monthly supplements keep listings up to date. Brochure available on other supplementary services.

Alphabetical register of manufacturer, commercial, and

professional members, with address and managing offi63.4 Target for Specialties Marketers: 6 Million cial [s]; code of employment. Cross-indexing section for Spanish-Speaking Buyers. [Article.] Chemical Week, both products and services. Facts and statistics on Area 330 W. 420 St., New York 36, N. Y. May 11, 1963, 62. as industrial center. 50¢ per single issue.

63.9 The Detroit Area Economic Fact Book. 1963. Describes the U. S. Spanish-speaking market, its buying The Detroit Area Economic Forum, Research Dept., potential and needs, location, and how to advertise to

Detroit Branch, Federal Reserve Bank of Chicago, Deit through specialty advertising. Examines some of the

troit 31, Mich. 26 pp. Free. advertising media used to reach this type population. Includes a listing of selected companies which furnish in

Fact book of 25 statistical series comparing, where posformation on the U. S. Spanish-speaking markets.

sible, the Detroit Metropolitan Area with the State of

Michigan and the United States, detailed. by month AGRICULTURE AND EXTRACTIVE INDUSTRIES for 1961 through 1962. Statistics on manufacturing, em

ployment, construction, retail, finance, and population. [See also items 63.70,-79] 63.5 The American Farmer. [Special Feature.] Popu- 63.10 Directory of Manufacturers for the Minnelation Bulletin, May 1963, p. 53. Population Reference apolis Area. [1963-64 Ed.] 1963. Economic Research Bureau, Inc., 1507 M St., NW., Washington 5, D. C. 50¢ Dept., Minneapolis Chamber of Commerce, 701 Second per single issue.

Ave. S., Minneapolis 2, Minn. 34 pp. $4. Information for appraising the farm market. Analysis Alphabetical listing of over 1,000 manufacturing firms

Page 21

some cases such data as date established, capitalization, Statistical review of the sales of athletic and sporting and affiliation, if any. Roster of various processors and goods in 1962. Based on reports of 89 sporting goods auxiliary firms, including commission throwsters, design. manufacturers, shows unit measure, quantity, total value ers, finishers, dealers, factors. Buyers guide to machinery, for each type of equipment, average value and price range

, yarn, supplies, chemicals, dyes, oils, and services. Identi- for each unit. Data are detailed on such items as golf fication of fiber trade marks. Technical section.

equipment, baseball and softball, inflated goods, boxing 63.49 Hitchcock's Wood Working Directory 1962

gloves, tennis and badminton, helmets and pads, and

athletic shoes and clothing. 63. 1963. Biennial. Hitchcock Publishing Co., Hitchcock Bldg., Wheaton, Ill. 276 pp. $10.

63.54 Consumer Expenditures in Supers, Grocery Classified arrangement of machinery, equipment, and Stores in 1961. Food Topics, Food Field Reporter, 14 supplies used in industry, with names and addresses of S. Harrison St., E. Orange, N. J. Aug. 27, 1962. 15 pp. suppliers. Alphabetical register of manufacturers. Trade

$1. name identification. Lists associations, showing manag

Summary report and comparative analysis of food sales ing officials and organization aims. Extensive section of

by super markets and grocery stores for the years

1959technical data with detail on such topics as glossary of

1961. Contains detailed reports of consumer purchases of wood terms, varieties of woods [domestic and foreign],

perishables, dry groceries, and non-food products for same abrasives, adhesives, bleaches, research sources available

period. Highlights key product trends in consumer to industry.

grocery spending and lists 12 top sellers in food and non63.50 Machine Design's Fasteners Book Issue. Mar. edibles for the year 1961. Report shows non-foods lead in 21, 1963. Machine Design, Penton Bldg., Cleveland 13, annual percentage increases. Ohio. 260 pp. $2. Design data detailed in 24 chapters for screws, lock

63.55 Population Characteristics: Interim Revised

Projections of the Number of Households and Famnuts, rivets, and other types of metal fasteners. For each

ilies: 1965 to 1980. Current Population Reports, Series of 8 fastener categories, classified product section contains

P-20, No. 123. [Supplement to P-20, No. 90.] 1963. Bu. illustration, description, and source of specially designed

of the Census, U. S. Dept. of Commerce, Washington 25, units. Alphabetical listing of fastener manufacturers.

D. C. 5 pp. 104. 63.51 Montana Directory of Manufacturers. Joint Presents projections to bring household figures in the Project with Engineering Experiment Station, Montana basic P-20, No. 90 into line with 1962 projection releases State College. 1963. Montana State Planning Board, P-25, No. 241 and 251, incorporating the effects of cer- Sam W. Mitchell Bldg., Helena, Mont. 92 pp. $1.50. tain new assumptions.

Classified section lists manufacturers arranged according to S.I.C. system; under each caption shows name and

Survey of Buying Power. June 10, 1963. Anaddress of manufacturers, managing official, normal em

nual. Sales Management, 630 Third Ave., New York 17, ployment range, principal products. Firms listed both N. Y. Approx. 700 pp. $6. alphabetically and geographically. Descriptive analysis of Comprehensive State, county, and city statistics for Montana's industrial opportunities.

market analysis. Contains by counties current estimates 63.52 Wire and Wire Products Buyers' Guide and

of population, income, retail sales total and 8 principal Yearbook of the Wire Association 1963. [36th Ed.]

retail categories, buying power index. Data also arranged 1963. Annual. Wire and Wire Products, 299 Main St.,

by 300 metropolitan areas. Text on uses of data and on Stamford, Conn. 536 pp. $5.

market analysis methods. Useful in setting sales poten

tials and quotas by small and large geographical areas, Classified products listing of manufacturers of rod, bar, and wire products; electric wire and cable; machinery,

advertising programs, sales territories, etc. Charts. equipment, and supplies used in wire industry. Yearbook

63.57 Survey of Mail-Order Buying Habits in Missections give information on Wire Association: Officers,

soula County [Montana]. John S. Wright and Leo L. constitution, and membership by companies. Index of Knowlton. 1961. Bu. of Business and Economic Rearticles and subjects published in Wire and Wire Prod

search, Montana State U., Missoula, Mont. 50 pp. $1. ucts in 1962. Booklet insert, "Wire and Cable Specifica

[4-page summary titled Mail Order Purchasing and the tions Guide."

Small Retailer, MRS No. 103, 1963, available free from MARKET DATA

sponsoring Agency, Small Business Adm., Washington 25, CONSUMER

D. C., or SBA Field Offices.] [See also items 63.4,-5,-15,-81,-105,- 155]

Survey by mail and personal interview to determine 63.53 [Athletic Goods] Census Report for the Year kind and amount of consumer items in 10 categories pur1962. 1963. Athletic Goods Manufacturers Assn., Mer- chased by mail during previous year. Analysis of reasons chandise Mart, Chicago, Ill. 22 pp. $10.

why purchases were made by mail rather than at local

Page 22

industry and Government, the need for applied research FARM PUMPS. Summary for 1962. [M35G [62]-13.] in industry, the planning organization: A case study, Apr. 1963. 5 pp. 10¢. product planning in the smaller company, and product GLASS CONTAINERS. Summary for 1962. [M32G planning on the divisional level.

[62]-13.] May 1963. 4 pp. 10¢.

HEATING AND COOKING EQUIPMENT. Summary 63.67 Analysis of Distribution of Industrial Sup

for 1961. [M34N [61]-13.] May 1963. 8 pp. 104. plies. [11th Ed.] 1963. Annual. American Supply and

PAINT, VARNISH AND LACQUER. Summary for Machinery Manufacturers Assn., Inc., 2130 Keith Bldg., Cleveland 15, Ohio. 39 pp., spiral-bound. $100 to non

1962. [M28F [62]-13.] Apr. 1963. 3 pp. 10¢.

[

POULTRY AND LIVESTOCK FEED PRODUCTION. members.

1961. [M20E [61]-1.] May 1963. 8 pp. 10¢. Summarizes sales of 133 manufacturers of industrial

REFRACTORIES. Summary for 1962. [M32C [62]-5.] goods to distributors located in 2,323 cities. Calculations

Apr. 1963. 3 pp. 10¢. made according to "industrial supply index," based on

TIRE CORD AND TIRE CORD FABRICS. Summary sales to distributors. Tabulations of industrial distribu

for 1962. [M22T.4 [62]-5.] May 1963. 3 pp. 104. tion by States and 100 cities [divided into groups of 25], VENDING MACHINES. 1962.

. . [M35U [62]-1.] May indicating percent of total U. S. sales in each State and

1963. 3 pp. 104. city, for 12 industrial product classes. Similar data for

Contain data on manufacturing, shipments, produc179 trading areas. Maps show 10 top trading areas; also distribution in 9 geographic areas and ranking of 5 lead

tion, and inventories by major and minor groups. Useful ing States.

to firms wishing to compare their production with trends

in an industry and determine their share of the total in63.68 The Booming World of Silent Sound. [Article.] dustries. [See MIG S-13.75; Supplement I, March 1963, Editorial Service, Steel, Penton Bldg., Cleveland 3, Ohio. annual listing of Federal Government Periodicals for deMay 6, 1963, p. 62. Reprint, free.

scription of the complete series.] Examines the ultrasonic industry in terms of its growth 63.72 An Industry [Office Supplies] Arrived and potential, applications, and most urgent product needs. Growing. [Article.] Office Appliances, 288 Park Ave., Also points out market trends.

W., Elmhurst, Ill. May 1963, p. 26. $4 per year. 63.69 Concise Guide to Plastics. [2d Ed.] Herbert Based on a survey by Office Appliances, article examR. Simonds and James M. Church. Reinhold Publishing ines where dealers are located by size of community, Corp., 430 Park Ave., New York 22, N. Y. 392 pp. $12. dealer supply volumes, and executive opinions of relative Comprehensive text on plastics, with detail on kinds,

market conditions from 1960 to 1963. Additional articles properties, forms, basic chemicals from which made. Also

based on same survey discuss type of products handled by covers resin manufacture, processing, applications by ma

dealers, best selling products, salesmen data, and comterials and by industries, production and prices. Roster

ments of dealers. of principal producers and historical review of produc- 63.73 Ink Sales Roll Up Records. [Article.] Chemical tion. Outlook for plastics use. Identification of trade Week, 330 W. 42d St., New York 36, N. Y. Apr. 20, 1963, names showing materials and manufacturers.

p. 59. 50¢ per single issue. 63.70 Cotton Production and Distribution, Year

Analyzes the markets for printing ink, and the various Ending July 31, 1962. 1963. Bu, of the Census, U. S.

markets by type ink. Progress being made in developDept. of Commerce. GPO. 73 pp. 254.

ment of new types of inks, their usage and future pros

pects. Overall profile of the U. S. printing ink industry. Comprehensive statistics on cotton production in U. S., consumption and stocks of cotton and linters, cotton

63.74 Nonmetallic Materials and Parts Market Surspindles, imports and exports of cotton and linters, cot- vey. 1962. Materials in Design Engineering [magazine], tonseed and cottonseed products, world situation [pro

430 Park Ave., New York 22, N. Y. 39 pp., mimeo. $1. duction, consumption, stocks].

Study, based on reports from 598 plants, contains mar

ket data on 17 different kinds of nonmetallic materials, 63.71 Current Industrial Reports. Bu. of the Census,

except plastics. Shows percentage of plants [as ordnance, U. S. Dept. of Commerce, Washington 25, D. C.

electrical machinery, transportation equipment, scientific AIRCRAFT PROPELLERS. Summary for 1962. [M37E instruments] using each kind of material. Lists selected [62]-2.] Apr. 1963. 2 pp. 10€.

materials and typical uses. ANIMAL GLUE. Summary for 1962. [M28W [62]-11.] Apr. 1963. 3 pp. 10¢.

63.75 The Place of Ovens [in Food Vending]. [ArELECTRIC LAMPS. Summary for 1962. [M36B [62]-5.] ticle.] Vend, 2160 Patterson St., Cincinnati 14, Ohio. Apr. 1963. 8 pp. 10€.

May 1, 1963, p. 29. 50¢ per single issue. FANS, BLOWERS, AND UNIT HEATERS. Summary Increasing use of infra-red and electronic vending

for 1962. [M35H [62]-5.] Apr. 1963. 3 pp. 104. ovens, placed on-location to give customers benefit of technological progress in food industry. Text with illus- Adm., Washington 25, D. C., and SBA Field Offices. 12 trations, opinions of operators, checklist for estimating pp. Free. oven requirements. Roster of manufacturers of infra

Page 23

faraway salesmen, how salesmen are paid today, how to 63.117 National Cleaner Guidebook Issue 1963. develop better field sales managers, remotivating older Mar. 1963. Annual. National Cleaner, 466 Lexington salesmen, the ABC's of effective sales letters, lighting up Ave., New York 17, N. Y. 262 pp. 50¢ per single issue; the blind spot in sales forecasting, and six ways to con

supply limited. tact users, prospects.

Classified directory for source of supplies and equip63.112 Selling Around the World: How [the Depart

ment used by dry cleaning industry, along with alphament of] Commerce Helps. 1963. U. S. Dept. of Com

betical listing of manufacturers and their addresses. Local merce, Washington 25, D. C., or COMM-FO, 26 pp. Free.

buyers' guide, with geographical arrangement of manu

facturers, branch offices, jobbers and distributors. Trade How the Commerce Department's Bureau of Interna

name identification. Features 9-section manual for mantional Commerce and Business and Defense Services Administration [BDSA] help American business increase its

agement with helpful information on cleaning room and sales abroad by providing up-to-the-minute marketing in- plant management, suggestions for specific departments formation on where, when, and how to sell overseas. How

[spotting, shirt, fabrics, fur], and reference data. American foreign marketers can benefit from U. S. Trade

TECHNOLOGY AND AUTOMATION Centers abroad, U. S. participation in International

63.118 Science, Technology, and Development. Trade Fairs, U. S. Trade Missions. Purposes of the National and Regional Export Expansion Councils, of U. S.

United States Papers Prepared for the United Nations

Conference on The Application of Science and TechForeign Trade Zones, and of U. S. export control meas

nology for the Benefit of the Less Developed Areas. GPO.

1962 and 1963. Vol. 3. Agriculture. 262 pp. 75¢; Vol. 7. 63.113 A Study of Retailer Use of Manufacturer Social Problems of Development and Urbanization. 89 Supplied Point-of-Purchase Materials. [Industry Re- pp. 35¢; Vol. 8. Organization, Planning and Programport No. 2.] 1963. Food Trade Marketing Council, 1000 ing for Economic Development. 144 pp. 45¢; Vol. 9. 16th St., NW., Washington 6, D. C. 111 pp. Free.

Scientific and Technological Policy, Planning, and OrTabulates results of survey of 199 respondents in the ganization. 60 pp. 30¢; Vol. 11. Human Resources: food industry. Questions concerned retailer use and ac

Training of Scientific and Technical Personnel. 204 pp. ceptance of, and objections to overwire banners

, display 60¢; Vol. 12. Communications. 162 pp. 50¢. stands, end display cards, shelf talkers, window banners,

A series of volumes containing a collection of papers and case wrap-arounds. Data broken down by chains, in- by recognized experts and scholars on a wide range of dependents, and wholesalers. Text includes summaries subjects pertinent to the problems confronting the deand verbatim replies.

veloping countries.

63.119 63.114 Trading Stamps: Staff Report. 1962. State

Who Needs People?-Automation and Your Legislative Research Council, State Capitol, Pierre, S.

Future. Robert E. Cubbedge. 1963. Sales, Publicity, and Dak. 27 pp. Free, supply limited.

Distribution, c/o David McKay Co., Inc., 119 W. 40th St., Functions performed by trading stamps; advantages

New York 18, N. Y. 114 pp. $3.25. and disadvantages. Patronage at stores which offer stamps,

An analysis of automation and its effect economically, and those which don't. Situation in South Dakota. Legal

socially, morally. A presentation of the facts, questions aspects. Appendix tabulations of operating ratios.

and possible solutions to the current technological revo

lution. Contents portray the reality of the present and SERVICE TRADES

concern for the future. 63.115 How to Operate a Real Estate Trade-in Pro

WHOLESALE TRADES gram. David Stone. 1962. Prentice-Hall, Inc., Engle

[See also items 63.85,–107] wood Cliffs, N. J. 189 pp. $12.50.

63.120 A comprehensive primer for the housing industry. De

Counseling Affiliated Food Retailers: A scribes in detail the approach, basic methods and tech

Manual for Wholesalers. Robert L. Bull. 1962. Food niques, contracts and forms, case histories, administration,

Distribution Information Center, U. of Delaware, Newmerchandising and a projection into the future for the

ark, Del. 220 pp. $5. [4-page summary titled Counseling trade-in of residential properties.

Affiliated Food Retailers, MRS. 113, 1963, available free

from sponsoring Agency, Small Business Adm., Washing63.116 Master Guide to Successful Real Estate Ad- ton 25, D. C., or SBA Field Offices.] vertising. Morton J. A. McDonald. 1962. Prentice-Hall, A manual on retailer counseling directed to wholesalers Inc., Englewood Cliffs, N. J. 267 pp. $15.

servicing affiliated independent food retailers. Sections For real estate brokers. A comprehensive look at useful devoted to: [1] comprehensive report on retailer counmeans of advertising for the purpose of achieving the seling practices today, [2] enumeration of specific counbest results in relation to expenditures. Analysis of al- seling skills required of modern fieldmen, [3] resources to ternative media, methods and approaches.

be utilized by fieldmen in keeping up to date, [4] an

Page 24

York, Park Ave., New York, N. Y. Free on request. can help Mexico boost food processing. Lists leads for

An analysis of the upward wage-cost trend in the Com- U. S. exporters and importers and investment oppormon Market and other European countries. Calls at

tunities. tention to the implications of European wage inflation

63.167 Sources of Industrial Marketing and Ecofor Europe and for the United States.

nomic Information for Mexico. [Part I.] Elements of INTERNATIONAL MARKET DATA

Industrial Development in Mexico. Southwest Research WESTERN HEMISPHERE [Except U.S.A.]

Institute, Dept. of Chemistry and Chemical Engineer[See also items 63.128,-131]

ing, 8500 Culebra Rd., San Antonio 6, Tex. 56 pp. Free 63.163 Brazil: A Comprehensive Market Report.

if requested on company letterhead. 1963. S. J. Rundt & Associates, 130 E. 63d St., New First of a planned series of papers which will bring York 21, N. Y. 69 pp., mimeo. $35.

together the highlights of available information on the A report of Brazil's economic, social, and political de

Mexican economy and market. Discusses the various kinds

and sources of technical and economic information about velopments, its exchange and trade controls, its worldwide trade, its trade with U. S. Discusses Brazil's mone

Mexico. Bibliographic section includes basic reference tary, financial, banking and fiscal developments, its in

works, directories, publications on the general economy, dustrial production and development, its coffee prob

on business and industry [with the emphasis on the lem and the outlook for foreign investments in Brazil.

chemical industry], on foreign trade, banks, investments,

taxes. Includes a list of technological research centers. 63.164 Digests of [International Civil Aviation] Statistics. 1962. International Civil Aviation Organization, INTERNATIONAL ECONOMIC DEVELOPMENTS 1080 University St., Montreal 3, P. Q. Canada.

& POLICY Fleet and Personnel Statistics. Series FP-14, 1960.

[See also items 63.18,-118,-134,-143] 1962. FP-15, 1961. 1963. $2 [Canadian] each series.

63.168 The Balance of Payments and Domestic Data by country and airline showing number and type

Prosperity. Mich. International Business Studies No. 1. of aircraft, and personnel.

Paul W. McCracken and Emile Benoit. 1963. Bu. of Traffic Flow, Sept. 1961. Series TF-30. 1962. $3

Business Research, Graduate School of Business Adm., U. [Canadian].

of Michigan, Ann Arbor, Mich. 64 pp. $2.50. Data for selected months of each year-Mar. and Sept. -on the flow of traffic carried from point to point.

Three papers concerned with [1] the balance of payFinancial Data, 1961. Series F-15. 1962. $2.25 [Ca- perity in the years ahead; and [3] the implications for

ments; [2] the problems of regaining and sustaining prosnadian]. Comparative financial statements [in dollars] for 1961,

our balance of payments of our direct foreign investand financial trends 1947-60.

ments. Each examines the nature of the problems con

fronting the American economy as it adjusts to the free 63.165 Focus on Latin America. [Special Feature.] world's fast moving international economy. Intercom, Vol. 4, No. 7, Nov.-Dec. 1962, p. 14. Foreign Policy Assn., Inc., 345 E. 46th St., New York 17, N. Y. 754.

63.169 General Agreement on Tariffs and Trade Collection of factual information about agencies, pub

[Gatt]: Basic Instruments and Selected Documents. lications and programs dealing with Latin America. De

[11th Supp.] 1963. Columbia U. Press, International

Documents Service, 2960 Broadway, New York 27, N. Y. scribes the Alliance for Progress, the six Latin American

242 pp. $3. intergovernmental organizations, the Latin American activities of the U. S. Government, of voluntary organiza

Decisions, Declarations, Conclusions, Recommendations, of American business, American labor unions, and

tions, Committee and Working Party Reports adopted the Latin American programs of American colleges and

by the GATT Contracting Parties at their 20th session universities. Notes what the UN and Specialized Agen

held at Geneva in Oct.-Nov. 1962. Also contains the cies are doing in Latin America and lists their publica

Final Act and Protocols drawn up at the conclusion of tions and materials.

the 1960-61 Tariff Conference and the Long-Term Ar

rangement Regarding International Trade in Cotton 63.166 1963 Trade Mission Report on Mexico. U. S.

Textiles. Dept. of Commerce, Washington 25, D. C., or COMM- FO. 20 pp. 25¢.

63.170 Incomes Policies. [Special Supp.] The OECD Report of first U. S. Trade Mission to Mexico [Mexico Observer, Jan. 1963, p. 19. Organization for Economic City, Pueblo, Monterrey and Guadalajara, Feb. 16 to Cooperation and Development, Suite 1223, 1346 Conn. Mar. 16, 1963]. Describes opportunities which Mexico's Ave., NW., Washington 6, D. C. Annual subscription, Economic Plan offers U. S. trade and investment, and $2.50 [6 issues per year]; 50¢ per single issue. major problem areas in Mexico in the field of in- Supplement to the Jan. 1963 issue of OECD's new bidustrial and other chemicals. Shows how modernization monthly journal, The OECD Observer. Summarizes the

Page 25

DEPOGITED BY THE UNITED STATES OF AMERICA

Africa:

Africa: Sales Frontier for U. S. Business Africa South of the Sahara American Doctoral Dissertations on Africa Commerce and Industry in Kenya, 1961 How the Laws of Africa's New Nations Affect U. S.

Business Libya: A Market for U. S. Products Official Serial Publications Relating to Economic De-

velopment in Africa South of the Sahara Preparing Shipments to The Sudan: A Market for U. S. Products

33.23 23.84 23.64 13.104 33.131

Advertising: Advertising and Growth Opportunities for Small Busi-

ness in Television and Radio Advertising Art International 1962-63 Advertising in the New European Community Advertising Management Basic Guide to Merchandising Advertising Communications Research in U. S. Universities: A Di-

rectory A Complete Guide to Ad Readership Studies Contingency Reserves: A Balance Wheel in Advertising

Budget Control Directories: Export Advertising Media The Extent of Retail Advertising as a Marketing Tool

Its Scope and Importance in Small Business.. Foreign Advertising Agencies 41st Annual of Advertising and Editorial Art and Design Guide To Measuring Advertising Effectiveness How and How Much? Advertising for the Small Retailer How To Become an Advertising Man How To Save Money and Do a Better Ad Job in Canada Industrial Advertising International Advertising Expenditures International Media Guide Magazine Circulation and Rate Trends 1940-61 Manufacturer-Retailer Tie-In Promotions Master Guide to Successful Real Estate Advertising Measuring Advertising Effectiveness Point-of-Purchasing Advertising 65% of Companies in Industrial Marketing Survey Boost

[Advertising] Budgets for '63 Standard Advertising Register Survey of Television Markets A System for Controlling Advertising Costs The Techniques of Working With the Press The Top 100 Television Markets Visual Thinking in Advertising: A Workbook The World of Advertising

23.66 43.143 43.105 23.109 43.77

63.2 23.113 33.104

33.54 53.149 33.55 43.57 63.116 33.108 13.67

53.1 63.3

53.3 13.101 33.114 43.148 43.112 23.121

Advertising Agencies:

Advertsing in the New European Community Foreign Advertising Agencies

Affiliated Food Retailers: Counseling Affiliated Food Retailers: A Manual for

Wholesalers ..... Trends and Prospects for Affiliated Food Retailers

13.9 13.10 S13.14 S13.15 S13.17 S13.18

Alabama:

Alabama Business Alabama Retail Trade Small Business Instability and Failure in Alabama Vegetable Procurement by Wholesalers in Alabama

Alliance for Progress:

The Alliance for Progress: Problems and Perspectives........ Economic Developments in South America Our Southern Partners [The Story of Inter-American

Cooperation] Proposals To Improve the flow of U. S. Private Invest-

ment to Latin America The United States and Latin America: The Alliance for

Progress Program Aluminum-Aluminum and Aluminum Forms and Shapes

Market Survey

Area and Community Development [see also Trading

Areas]: ABC's of Community Planning Accelerated Public Works Program: Directory of Ap

proved Projects, as of Feb. 1, 1965 Annual Report, The Area Redevelopment Administration

of the U. S. Department of Commerce 1962 Area Redevelopment Bulletin Attracting New Industry Decline of the Central Business District and Alterna

tives for the City of Waco Developing “Home-Grown" Industry Economic Analysis of Buffalo Area Industry How a Region Grows: Area Development in the U. S.

Economy Index of Industrial Expansion for Southeastern States.. Industrial Districts Principles in Practice International Site Selection Handbook 1963 Listing of Land in Urban Renewal Project Areas Avail

able for Private Development Los Angeles 1962: The Market, Its Newspapers New Factory Guidebook 1963 New Mexico's Economy in 1962 New Small Business in a Redevelopment Coal Area in

West Virginia Population of Florida Regional Economic Projections Series: State Employment

Trends to 1976 Regional Growth: Population and Economic Statistical Abstract of Oklahoma 1962 Urban Renewal Notes Water Atlas of the United States What New Industrial Jobs Mean to a Community

63.11 23.100

23.54 13.147

33.31 13.153 43.125 63.14

43.61 23.120

33.81 S13.148

33.99 63.43

Angola-Preparing Shipments to

Page 26

33.90 23.32 13.62 63.40 83.80

Management Information [and Data Processing] Sys

tems Index Manufacturers' Agent Marketing Fresh Potatoes Marketing Management: An Annotated Bibliography... Marketing Research Procedures Monthly Catalog of United States Government Publi

cations Monthly Checklist of State Publications Monthly List of Printed and Duplicated Material [of fish

eries and wild life] Motels New Publications of Burea of Mines Official Serial Publications Relating to Economic De

velopment in Africa South of the Sahara Periodic Reports of Agricultural Economics Profits and Profit Evaluation Sources Publications of the 1961 Census of Canada.. Selected United States Government Publications Selling by Mail Order Sources of Petroleum Marketing Statistics The Unit Load Principle as Applied to Transportation.... U. S. Department of Agriculture Monthly List of Pub

lications and Motion Pictures U. S. Government Research Reports

13.87

53.5 23.88

13.47 S13.139

23.34 43.64 63.87

Careers, Business:

Careers in Department Store Merchandising Job Guide for Young Workers Opportunities in Selling Retail Merchandising Your Career in Direct Mail Advertising

43.101

63.42 43.110 63.103 13.75

Cargo Containers [see Containers and Packaging] Carroll-Carroll Business Bulletin

Case Studies:

Advertising Management Behind P&G's Marketing Success Case Histories in Petroleum Marketing Research. Company Organization for Packaging Efficiency. Forecasting Sales How To Organize for International Marketing in the

Chemical Industry John's Bargain Stores Pricing Decisions in Small Business Procurement: Principles and Cases Text and Cases in Marketing: A Scientific Approach........

Understanding the Company Organization Chart Castings-Iron and Steel Castings [Current Industrial Re

ports Series M33-1 [62]-12.]
Catalogs and Bibliographies [see also Directories]:

American Doctoral Disserations on Africa Astronautics-Conquest of Space Bibliography of Agriculture Bibliography on Domestic Marketing Systems Abroad. Business Service Checklist Catalog of United States Census Publications Government Periodicals and Subscription Services-Price

Department of State Bulletin

Cuba-Cuba, Dominican Republic, Haiti, Puerto Rico

Department Stores:

Careers in Department Store Merchandising Clues for Action from Shopper Preferences