Lỗi https developers.facebook.com docs instant-articles policy năm 2024
A recent Facebook change has seen them tighten up the rules for Instant Articles. Previously Instant Articles were like Google’s AMP, pretty much anyone could enable them and use them. There has always been a review process but it was just a formality to make sure your articles were formatted correctly. Now, and with very little warning, Facebook has been revoking access for publishers who either violate their policies or don’t do enough traffic. Show
How to tell if you’ve lost accessPublishers must wait 30 days after losing access to Instant Articles before reapplying.Pretty simple. Navigate to your Instant Articles settings screen on your Facebook Page. If you’ve been suspended there will be a large notice at the top of the page stating you’ve been banned and for what reason. Reasons you might have lost access and how to fix it.There are three main reasons you could have your access to Instant Articles revoked and the solutions. 1. Inactive Publisher. You’ve lost access to Instant Articles because you’ve become an inactive publisher. Instant Articles now requires publishers to publish at least one article every 90 days, though we will be actively monitoring this number and may adjust as needed. You haven’t published enough articles through Instant Articles in the last 90 days. Create 10 new Draft Instant Articles in the production environment then submit them for review (you’ll need to go through the process again). It is best to download the Facebook Pages App and make sure all you articles are valid and there are no warnings or errors. Once you submit your articles for review, wait the 2 – 5 business days and then you should have access again. 2. Minimal Readership and Content Policies. Your articles either have minimal readership or are not currently meeting the content policies (https://developers.facebook.com/docs/instant-articles/policy/) for Instant Articles. Review the broader guidelines and make sure you are not accidentally violating them. The Instant Articles policies can be found here and the Monetization standards can be found here. Even if you’re not using Audience Network your articles still need to comply. Create 10 new Draft Instant Articles in the production environment and increase your traffic to your articles, then reapply for access (you’ll need to go through the review process again). It is best to download the Facebook Pages App and make sure all you articles are valid and there are no warnings or errors. Once you submit your articles for review, wait the 2 – 5 business days and then you should have access again. 3. Violation of Monetization Eligibility Standards Your Page does not comply with our Monetization Eligibility Standards (https://www.facebook.com/facebookmedia/get-started/monetizationstandards). Please note that, in order to use Instant Articles, your Page needs to comply with these standards – even if you do not intend to monetize your Page. Review all your articles and the Monetization Standards and make sure that you’re not violating them. If you believe you are in compliance and have had your access removed accidently you can appeal here. Otherwise you’ll have to wait until your suspension period is up, then you can reply for access by going through the review process again. Facebook Instant Articles, introduced in 2015, is a mobile publishing format that enables news publishers to distribute articles through the Facebook app. Like Google AMP, these articles load and display 10x faster than the standard mobile web, creating a better user experience. Publishers were initially hesitant to comply with this new Facebook initiative, but those that were most interested in getting their content out to new audiences embraced this new content formatting system. It certainly didn’t hurt that Facebook promised that they would help publishers earn from the content they published. Facebook would keep 100% of the advertising revenue for any ads they sold, and publishers could take 70% of whatever Facebook sold for them. In order to get involved, all that publishers needed to do was adapt their articles to take on Facebook Instant Articles’ new formatting. Buzzfeed, Mashable, and Techcrunch are popular media sites that complied almost immediately. It’s possible to identify Facebook Instant Articles from those that aren’t thanks to the lightning bolt icon attached to the article preview. Facebook instant articles (Image source: Facebook)Using Facebook Instant Articles: Pros and ConsAdapting existing content to a new format inevitably comes with challenges. Here are some of the greatest pros and cons associated with using Facebook Instant Articles with your WordPress website: Facebook Instant Articles: Pros
Facebook Instant Articles: Cons
How to Format Facebook Instant ArticlesThere are several ways to format Facebook Instant Articles. One way is to create Instant Article templates. That said, this method is for when you aren’t using WordPress or aren’t publishing articles through a third-party tool. However, if you use WordPress or are publishing articles through a third-party tool, you can import your articles in 3 ways:
If you’re using a Custom CMS, the first two methods are the way to go, but if you’re using CMS such as Drupal or WordPress and do not have a team of developers at your disposal, the last option (using a WordPress plugin) is best. It enables independent publishers to make use of Facebook Instant Articles in the same way the big publishers do. How to Setup Facebook Instant Articles for WordPressWordPress is the largest CMS used in the world today and powers 33% of the web. Knowing this, Facebook decided to work with Automattic, the parent company of WordPress, to provide WordPress users with a free plugin to easily share content on Facebook in the Instant Articles format. However, we have seen some critical performance issues with the official plugin. Facebook Instant Articles performanceBecause of this, we recommend using an unofficial third-party plugin. In order to setup Facebook Instant Articles on your WordPress website, you’ll need:
Step 1First thing’s first: visit the Facebook Instant Articles website and sign up. Facebook Instant Articles websiteFacebook will ask you to select a Facebook page for your website. Check the box to agree with the terms and then click on the ‘Access Instant Articles Tools’ button. Access Instant Articles ToolsThis will take you to the publisher tools on your Facebook page, which will now have an Instant Articles section. Facebook Instant Articles publishing toolsStep 2Prove ownership of your website by claiming your URL. Under “Instant Articles → Configuration → Tools → Connect Your Site” you will find your Page ID. Copy this to your clipboard. Step 3Download and install the WP Native Articles plugin on your WordPress site. This is not the official plugin, but the one we recommend if you’re concerned with performance. One of the most useful and interesting features is content parsing, which corrects for some of the unstructured nature of WordPress content. By adding proper structure and formatting, WP Native Article’s content parsing feature helps content load even faster than the standard plugin offering. It also lets you integrate Google Analytics, ads, etc. WP Native Articles WordPress pluginThough the core WP Native Articles plugin is free, there’s a premium version available starting at $49 for a single site. The premium version comes with API syncing, advanced article analytics, and premium support if you run into any issues with deployment. Step 4Take the Page ID you copied in Step 2 and paste it into the Authorization ID field of the WP Native Articles WordPress plugin. Facebook Instant Articles authorization IDThen click “Save Changes.” Step 5After adding your page ID to the plugin settings, go back to the publisher tools on your Facebook page. Add your website URL below the code you copied earlier and then click on the claim URL button. Note: You might need to clear the cache on your WordPress site first for it to pick up the changes. Claimed Facebook Instant Articles URLIf you receive the following error, it appears this is a known issue for some. The provided URL is not being accepted because the site has minimal readership, which violates the Instant Article Policies (https://developers.facebook.com/docs/instant-articles/policy/). Please provide a different URL. Here are a few tips on getting approved for Facebook Instant Articles:
Step 6You should then style your Facebook posts to match the branding of your site. We recommend at least adding your logo and changing the colors. Go got the Facebook Publishing Tools and under “Instant Articles → Configuration → Tools → Styles” you can create and edit the default style. Facebook Instant Articles style editorStep 7The WordPress plugin will automatically generate an Instant Articles feed for your WordPress site. To get the feed URL, add the extension For example: Copy that URL and switch back to the Facebook page Publishing Tools section. Then go to “Instant Articles → Configuration → Tools → Production RSS Feed”. Paste the URL there and save your changes. Facebook Instant Articles production RSS FeedIt can take up to an hour for Facebook to ingest posts via the RSS Feed method. Step 8When Facebook has ingested 10 articles you can then submit them for review from the Configuration page. Reviews normally take 3-5 days and once approved your Instant Articles will be live. Any posts you share to your Facebook page will now automatically use the Instant Article version if it is available. Facebook Instant Articles submit for reviewAlternative Facebook Instant Article PluginsAs with any WordPress site, sometimes one plugin might work better than another with your current mix of installed plugins and your theme. If you have any issues with the already-mentioned plugin, you might want to also check out these other up and coming options: LH Instant ArticlesLH Instant Articles prides itself on creating “bloat free” Facebook Instant Articles thanks to the way it creates a Facebook-compliant RSS feed for your existing WordPress content. LH Instant Articles WordPress pluginAdvanced functionality includes the ability to add related posts, analytics, and advertisements. Compared to some of the other options, it also claims to be easier to implement—making it ideal for someone who isn’t super handy with coding and troubleshooting. Facebook Instant Articles for WordPressThe Facebook Instant Articles feature is helpful for both giant and independent publishers that want to reach new audiences with their content. Being on Facebook’s Instant Articles platform (despite some backlash and publishers pulling out) can give you an extra advantage now that Facebook has introduced a new feature called Explore Feed (which allows you to discover content relevant to your interests). Furthermore, Instant Articles are easier to share than regular WordPress content, load faster, and integrate with Facebook for (perceived) higher prioritization in the news feed. What are your thoughts? Have you given Facebook Instant Articles a try yet on your WordPress site? Maddy Osman Maddy Osman creates engaging content with SEO best practices for marketing thought leaders and agencies that have their hands full with clients and projects. Learn more about her process and experience on her website, The Blogsmith and read her latest articles on Twitter: @MaddyOsman. |