What is the best way to persuade someone to take action? Do our customers, clients, or patients believe that we are looking out for their best interests? These are just a couple of questions that successful professionals need to ask every day.Full of entertaining stories and real-life illustrations, Secrets of Closing the Sale will give you the strategies and guidelines you need to become proficient in the art of effective persuasion. You will learn how project warmth, enthusiasm, and integrity effectively use over one hundred creative closes increase productivity and professionalism overcome the basic reasons people will not buy deal respectfully with challenging prospects Zig Ziglar's principles of success are easy to understand and apply, yet they have a far-reaching impact. By using his proven methods, you will be able to face your prospects with enthusiasm and confidence. "In the past 36 years I have read over 100 self-help books for salespeople. Most of them are written by theoreticians who have never paid their dues in face-to-face selling. Zig's book excites me because every idea presented has been tested in the field by Zig or another master salesperson. A salesperson who doesn't own this book is underprivileged!" —D. John Hammond, American Motivational Association

GenresBusinessEntrepreneurshipFinanceSelf HelpAudiobookNonfiction

239 pages, Kindle Edition

Published January 1, 2016

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Displaying 1 - 11 of 11 reviews

March 2, 2023

A new book to the shelf! Now this by far is one of the best, it’s amazing, reading the book was inspiring, but hearing his sessions was a different story… My advice, read it, then listen to his recordings . Listening to Zig Zigler is on its own a practical training on what he was saying. But putting this aside, the book really is full of points that when you think about it, it just makes perfect sense. So hard to have one key outcome. For example, a sales is not about giving the prospect a logical reason for buying or trying emotional motivation for doing the purchase… it’s about a balanced mix of both logic and emotions when making a sales pitch. Another point, Prospects don’t buy what you tell them they don’t buy what you show them they buy what they believe in. Selling is nothing in the world but a transfer of feelings, additionally, consumers buy what they want, not what he needs. But above all, the difference between Empathy and sympathy, in empathy U are not vested in the problem you are vested in the solution, but in case of sympathy if you sympathise with someone seasick U would be throwing up but if you empathise, you would give them Dramamine.

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16 reviews

October 21, 2021

If I could rate this book more than 5 stars then I was going to spam the stars icons.

Not to mention, that this is the best book on sale but also on self development, confidence and conversational skills.

I am not a salesperson in profession but please take note that even if you are not, then this book is still the Key of success. And As Zig Said, Everybody is a sales person.

The way Zig wrote, it’s just mind blowing. He also teaches you, how to write and how to learn people. Many times in the public places, I burst laughing because Zig really MADE A SALE.

May his soul rest in peace. Zig Ziglar is always one of my favourite author.

By leaving this review I am doing the same as Zig mentioned in his book many times that if you help other get what they want then you will get what you want.

Author 2 books5 followers

February 3, 2023

As a salesperson, I highly recommend the book "Secrets Of Closing The Sale" by Zig Zigler. This book is a game-changer for anyone looking to take their sales skills to the next level. Zigler's expertise and experience shine through in every chapter as he lays out practical strategies and techniques for closing deals and building long-lasting customer relationships. The book is filled with actionable advice and real-life examples that make it easy to understand and implement what you learn. I've seen a noticeable improvement in my sales results since implementing the lessons I learned from this book. Whether you're a seasoned sales pro or just starting, this book is a must-read for anyone looking to grow their sales career.

books-i-love

34 reviews

February 14, 2021

What a phenomenal book !

One key lesson : people buy "you" before buy the product/service. That's why you should be "sold" by yourself first.

Tactics has been consistently changes but the psychology behind it hasn't change.

Author 1 book6 followers

December 29, 2021

This book felt like there was no end to it. He kept implying the book was about to end... and the whole book seemed to drag on. Most of it felt like he was just patting himself on the back. I have personally walked away from every single one of those closes.

business

July 10, 2022

This is a great fundamental book encouraging a career in sales.

It teaches authentic and integrity-based selling with a large volume of closing concepts that can still be applied today.

This classic remains required reading for any aspiring sales professional.

529 reviews2 followers

June 9, 2020

I really enjoy the humor and the great lessons in this book. Makes it very enjoyable to read and yet you still learn amazing things along the way.

October 1, 2022

Great book with tons of information, tips, and techniques for closing the sale.

July 15, 2023

The OG of sales. Amazing book - it's valuable to see how sales fundamentals haven't changed over decades.

Is Secrets of Closing the Sale a good book?

Community Reviews. Zig Ziglar is an entertaining speaker with a memorable voice. He is proud of his work and his career, as well he should be, and it shows. He offers a good explanation of the importance of salespeople in society and his tried and true techniques will bolster any flailing salesperson's sales numbers.

When was secrets of closing the sale published?

1982Secrets of closing the sale / Originally publishednull

What is selling essentially a transference of?

Selling is essentially a transfer of feelings.