Which of the following is a major disadvantage of the mall intercept interview method?
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A mall intercept interview is a research method in which mall visitors are stopped for conducting an interview. Often, respondents are given a free sample of a product or reward for their participation. Mall intercept surveys target audience from different demographics and collect feedback at the point of experience. Show
Mall intercept interviews aim to obtain both quantitative and qualitative data for market research. To achieve this goal, interviewers ask a wide variety of questions, such as: Earlier the data collection through an interview in the mall was done by a person using pen and paper. But nowadays, it is done using iPad, iPhone or Android devices.
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journal article An Assessment of the Mall Intercept as a Data Collection MethodJournal of Marketing Research Vol. 22, No. 2 (May, 1985) , pp. 158-167 (10 pages) Published By: Sage Publications, Inc. https://doi.org/10.2307/3151361 https://www.jstor.org/stable/3151361 Read and download Log in through your school or library Alternate access options For independent researchers Read Online Read 100 articles/month free Subscribe to JPASS Unlimited reading + 10 downloads Purchase article $41.50 - Download now and later Abstract Recently the mall intercept method of data collection has emerged as one of the most popular methods among market researchers. Little progress has been made, however, in empirically assessing the mall intercept approach. In an exploratory study, the authors assess the mall intercept by comparing it with telephone interviewing on response quality and nonresponse rates, as well as lifestyle characteristics and shopping behavior of the respondents. Journal Information JMR publishes articles representing the entire spectrum of research in marketing, ranging from analytical models of marketing phenomena to descriptive and case studies. Publisher Information Sara Miller McCune founded SAGE Publishing in 1965 to support the dissemination of usable knowledge and educate a global community. SAGE is a leading international provider of innovative, high-quality content publishing more than 900 journals and over 800 new books each year, spanning a wide range of subject areas. A growing selection of library products includes archives, data, case studies and video. SAGE remains majority owned by our founder and after her lifetime will become owned by a charitable trust that secures the company’s continued independence. Principal offices are located in Los Angeles, London, New Delhi, Singapore, Washington DC and Melbourne. www.sagepublishing.com Rights & Usage This item is part of a JSTOR Collection. Which of the following is a disadvantage of mall intercept interviewing over door to door?One disadvantage of mall-intercept interviewing is that: A) mall-intercepts, because they require the cooperation of all stores in a mall, are difficult to implement.
Which of the following is a major disadvantage of administering a survey?Respondents may not be fully aware of their reasons for any given answer because of lack of memory on the subject, or even boredom. Surveys with closed-ended questions may have a lower validity rate than other question types. Data errors due to question non-responses may exist.
Which of the following are disadvantage to telephone interviews?Disadvantages to Telephone interviews. Respondents have to actually answer the call and can hang up at any time.. Behavior and body language cannot be observed.. Interviews tend to be shorter than F2F interviews.. Cannot use any visual aids to assist in the interviewing.. Which of the following is a weakness of using tests at a method of data collection?A disadvantage of using tests is Test results can be inaccurate due to applicants experiencing test anxiety.
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