Can SPAM Act real estate stand for
Like most things, a solid reputation is essential to success in email marketing. And it’s not just what your clients think of you; it’s a calculation based on email deliverability and the strength of your contact list. Here’s what you need to know about email compliance + CAN-SPAM for Real Estate Agents. Show As a real estate agent, every marketing email you send is subject to spam laws laid out by CAN-SPAM. The law protects consumers from receiving unwanted and irrelevant emails. And if you haven’t already noticed, most spam filters do a pretty good job. According to ReturnPath, the average inbox placement rate hovers around 79 percent — which means that over 20 percent of permission-based emails never reach their intended recipient. So what happens? When enough people flag an email as spam, most email services (i.e. Gmail, AOL) will block the sender’s IP address to prevent other users from receiving similar unwanted communications. Although an IP address typically identifies a specific computer or device, it may also represent an entire network of users associated with the same Email Service Provider (or ESP, which includes any company that provides email marketing or “bulk” email services). At OutboundEngine, this means that we are responsible for keeping spam rates as low as possible for all of our clients — otherwise, it could affect our entire database. Since you probably don’t want to sift through official compliance guidelines and CAN-SPAM documentation, here is a high-level overview of what you need to know. Part I: Email QualityWhen you think about what kind of emails end up as spam, there is no doubt that the actual content of the email is one of the most important factors. However, it’s a bit more in-depth than you might think — as even the most impressive and legitimate campaigns are susceptible to these mistakes. A single CAN-SPAM violation can be enormously costly (with every individual email in violation amounting to a $16,000 fine). Here’s a rundown of the main requirements, and our advice on how to move forward:
Part II: Contact List QualityEven if you have an exemplary campaign that goes above and beyond the guidelines listed above, you’re not totally off the hook — as the quality of your contact list is equally important. These reasons can vary from person to person, but here are a few key reasons why spam reports are filed:
Wrap-upAlthough intimidating, CAN-SPAM is an enormously beneficial law that keeps all of our lives (and inboxes) sane. To learn more, check out any of our following posts: What is prohibited by the CANCongress passed the CAN-SPAM Act to address the problem of unwanted commercial electronic mail messages. The CAN-SPAM Act requires the Federal Communications Commission to issue rules with regard to commercial e-mail and some text messages sent to wireless devices such as cell phones—not email in general.
What are the main requirements of the CANHere's a rundown of CAN-SPAM's main requirements:. Don't use false or misleading header information. ... . Don't use deceptive subject lines. ... . Identify the message as an ad. ... . Tell recipients where you're located. ... . Tell recipients how to opt out of receiving future email from you. ... . Honor opt-out requests promptly.. What are the five components of the CANOverview of the CAN-SPAM Act
No deceptive subject lines. Inclusion of an opt-out mechanism. Inclusion of the sender's valid physical postal address. Identification of the message as an advertisement or solicitation.
What is the purpose of the Spam Act?Under the Spam Act, every commercial message must contain an 'unsubscribe' option that: presents unsubscribe instructions clearly. honours a request to unsubscribe within 5 working days. does not require the payment of a fee.
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