The affordances of social networking sites include profiles, streams of user generated content and "friends" list.
1.] the profile is an affordance of social networking and can be public or semi public. Sites such as Facebook, Linked In, dating sites, etc. are very profile centric. Most profiles have shifted from being static [for example, only consisting of name and gender] to more dynamic. The
profile has also shifted from owner-constructed to co-constructed. In other words, "friends" help construct your profile by commenting, liking, reacting, etc.
2.] streams of user generated content make it desirable for companies to Facebook stalk potential employees. In addition Facebook likes can predict your personality on a Big Five Personality test [for example, liking Pulp Fiction would indicate an openness score that may be higher than average]. In addition, people can use
online media to present themselves strategically.
3.] One's friend's list can be private or public. Social networks used to be mostly separate and consist of groups-- for example a person would have their friends from work, their friends from college, friends from high school, etc [and there would be some overlap in the middle], but on social media sites like Twitter and Instagram there is a context collapse [just one big group of people]. Undirected friends consist of FB friends and
directed friends consist of Twitter and Instagram [i.e. you can chose not to follow some people back].
An enterprise social media is a web-based platforms that allow workers to communicate messages with specific coworkers or broadcast messages to everyone in the organization. In addition, enterprise social media allows workers to explicitly indicate or implicitly reveal particular coworkers as communication partners. Enterprise social media also allows workers to post, edit, and sort text and files linked to themselves or others. Lastly, enterprise social media allows workers to view the messages, connections, text, and files communicated, posted, edited and sorted by anyone else in the organization at any time of their choosing. There are also many features of enterprise social media because it is an integrated system rather than separate tools. Enterprise social media increases visibility by making the "invisible work" visible. It also provides instrumental knowledge, such as how to do something and meta-knowledge, such as what and whom other people in the organization know. Sales Force uses a lot of enterprise social media. Because communication is what allows organizations to function, and you don't want information pertaining to work to be available on public sites like Facebook, these enterprise social media sites help increase communication within the organization.
Kevin Alloca
says that media goes viral due to tastemakers, creative communities and unexpectedness. Jonah Berger explained that media goes viral due to STEPPS. STEPPS stands for social currency, triggers, emotion, public, practical use and stories.
1.] Social currency refers to inner remarkirbility. People care how others perceive them.
2.] triggers refers to the idea that people should be triggered to think about your product.
3.] emotion refers to the idea
that when we care, we share and this is why oftentimes, emotional content goes viral.
4.] Public refers to the idea that when media is more public, it is more likely that people will imitate it
5.] Practical value refers to the idea that useful things get shared.
6.] Stories refers to the idea that because people like stories, stories tend to get shared, for example. Jarod from Subway.
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