How to start a review business năm 2024
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If you own a business or run an online presence, you know how crucial customer reviews can be when it comes to boosting sales and building trust with potential customers. That is why starting a review writing service has become such a popular niche lately. Show
With so many people looking for ways to get into the lucrative field of reviewing businesses and services, more and more companies are starting review writing services in response. With the right amount of research and hard work, anyone can start their own business as a freelance writer or running an online presence as a freelancer. If you want to learn how to do that, keep reading this article! You will discover all the ins and outs of running your very first review writing service in this step-by-step guide. There are 9 steps for you to follow, examples of successful product review blogs, and tips on how to create content for product review sites. To kickstart your product review blog on the right foot, consider checking out The Affiliate Lab. It covers everything your need to know to launch and make money with affiliate marketing tooday! Contents Here are the steps you need to take to start a product review blog. Once you’ve completed steps 1 to 5, you’ll only have to focus on the blogging process after that which is briefly covered in steps 7 and 8. 1. Choose your nicheThe first step when starting any blog is to choose your product review niche. Why? Because niche product review blogs are much easier to grow than generic product review blogs and they have more perceived authority. Think about it this way: If you’re looking for reviews on laptops, you’re more inclined to trust a tech blog over a blog that reviews everything. It will also be faster to rank a niche blog in Google, which will be your main source of blog traffic. So what niche will you pick? Some common options include:
If this is your first product review blog, then go with a niche that interests you somewhat. Just try not to get too hung up on making the right decision. You can always try again if the first attempt doesn’t work out. Later in the article, I’ll share examples of successful niche websites so you can get some inspiration. Before that, you need to pick a blog name and buy your domain. 2. Buy a domain nameStuck on choosing a domain name for your product review site? Here’s a simple way to come up with a great blog name. But first, if you didn’t already know, a domain name is the URL of your blog. Like google.com or wikipedia.org. You buy a domain name from a domain registrar, such as NameCheap. Don’t worry – you can find a domain name costing less than $10 per year or even find a free domain name. So, how do you find the perfect name for your blog that is also available to buy as a domain name? Follow these simple guidelines:
That’s it. My examples from above could look like this:
All you need to do now is search Namecheap for each of your names to see which ones are available. Choose the one you like best and run with it! 3. Pick a web host and install WordPressNow it’s time to setup your blog with a hosting account. What hosting? It’s where your website files are stored so that your blog can be accessed online 24/7. You connect it to your domain name and it displays your blog when people visit the URL. However, there are so many web hosting services to choose from. So which one should you go with? For your first blog, you want something cheap and reliable. You can go with Namecheap again or WordPress specialists at Iridium Hosting. In this example, I’ll show you how to launch your blog with Namecheap. The blogging platform I’ll be showing you is WordPress. If you didn’t know, WordPress powers 43% of all websites in the world. It’s free and has endless capabilities with the use of free and paid plugins and themes. Here are the steps to take to launch your WordPress blog on Namecheap. Head over to Namecheap and choose your hosting plan: On the next page, you can either select your domain name if you purchased one earlier, or register it at the same time as buying your hosting plan. Once you’ve placed your web hosting order, you’ll be able to login to your cPanel dashboard and launch cPanel: Then install WordPress using the Softaculous script installer: Go through the steps in the WordPress installation and login to your WordPress admin: Now you’re ready for the next step, which is to install your blog theme. 4. Choose a WordPress themeYour WordPress theme makes your product review blog look great without needing to know code or web design. The best and easiest WordPress themes are ones that allow you to choose the features you need instead of being too bulky and confusing to use. Here are a few options great for review sites:
And for even more options be sure to check out our list of the best SEO friendly WordPress themes. Once you’ve chosen the theme you want, login to your WordPress dashboard and install it. You can change the settings inside the theme customizer to fit your brand: If you upgrade to a premium theme, you’ll get a ton more features available to make the design unique. 5. Install WordPress pluginsWordPress plugins let you extend the functionality of your review blog to make it do more stuff. Most plugins have a free version with limited features and premium versions give you more options. Here are the plugins most bloggers will need:
The following plugins will be ideal for a review website:
It may seem overwhelming at first, but try not to panic and think you need every single plugin that bloggers talk about. The most important area of a successful product review blog is the content. More on that later in this post. 6. Add your pagesEvery blog needs a few key pages that differ from your blog posts. These include:
These pages add more credibility to your site and may be essential when applying to affiliate programs and ad networks. Some of these are also needed to comply with laws in your country or the location of your primary traffic. You can make this whole process smoother by purchasing legal templates from Amira Irfan, the owner of the blog ASelfGuru.com. Amira is a business lawyer helping bloggers keep their blogs legal by providing the correct legal documents on their site. You can check out her templates here. 7. Perform research to find topic ideasNow that your product review website is up and running, you need to add content to it. But how do you find the right blog topic ideas that people want to read? And how do keywords impact search engine optimization? Follow these basic steps to gather a list of content ideas that readers will love and will drive affiliate commissions.
To start this process, you need to know the type of products you’re going to review. Whether it’s Amazon products, software tools, or digital products from Clickbank, define the products first so you can find keywords. Then, use a keyword research tool such as KeySearch Tool to find individual keywords to help your readers find the best products. Also, try to gather keywords that are related to each other to build topic clusters on your product review blog. For example, all the products needed for gardening broken into categories such as plants, growing fruit and vegetables, lawn care, pest control, etc. Following these steps will ensure your blog is optimized for SEO and is helpful to the reader. 8. Write reviewsBy this stage, you should have a list of product review ideas and their keywords. Now it’s time to write reviews and publish them on your product review site. As a product review blogger, your job is to provide as much value for your reader as possible, turning your site into one of the go-to review sites. When someone lands on your product review, you want them to think: “this is exactly what I was looking for” and lead them to make a buying decision that could potentially earn you money online. I go into further detail on how to create a quality product review later in this post, but here’s a quick summary:
When you focus on meeting the expectations of the reader and satisfying their needs, you’ll convert more sales, make more commissions, and improve Google keyword rankings. 9. Join affiliate programsIn the early days and months of your product review blog, affiliate links aren’t so important, because you won’t have any traffic. It’s much better to focus on adding your first batch of 20 to 30 articles, then apply to affiliate programs later. However, if you want to save time having to go back into each article to insert the affiliate link, we have a post to help you find the best affiliate programs here. What Makes a Great Review BlogHow do you create a product review blog that Google and your audience fall in love with? And how can you increase your chance of success? If you want to be successful at blogging, you need to be in it for the long haul. Why? Because people consume information a lot differently than they did 5 years ago. As online courses have become more accessible, the depth of information has grown exponentially. Smart bloggers who want to provide the most value also consume the best information, integrate it into their lives, then teach it to their readers. So, instead of publishing random product reviews, create clusters of content that cover a larger outcome. For example, a person searching for “best home gym flooring for garage” wants to buy gym flooring for their garage, but they also want to turn their entire garage into a gym. That’s their big picture goal: to build a home gym in their garage. If you create a cluster of content, intending to help the reader achieve a big picture goal, your blog becomes a powerhouse of information, much like a book or online course. This is how you differentiate your blog from the rest of the competition. With this in mind, when performing keyword research, look out for big picture outcomes you can turn into topic clusters (don't miss our list of keyword grouping tools here). Develop a blog content strategy to fulfill a broader need, creating internal links between clusters that turn flyby readers into raving fans. Here are a few key factors needed to create awesome product review websites. Quality Product ReviewsThe driving force behind any blog is the content. We are living in an information age where consumers connect with brands through content on social media, video streaming platforms, and blogs. If your main source of income is through affiliate or ad revenue, then you need a lot of quality content to drive enough traffic to make enough money online. Some Informational ContentThere’s some debate about a recent Google algorithm update that hit many product review blogs that only focused on review content. It’s unverifiable of course, but it makes sense why Google would favor review sites with a mixture of commercial and educational content. Informative posts also seem to get more backlinks than review content, so it’s a good idea to include them if you can. Expertise and AuthorityWith Google’s recent algorithm updates and their emphasis on E.A.T (Expertise, Authoritativeness, and Trustworthiness), it’s clear they want bloggers to focus on the reader, instead of optimizing for the search results. That being said, the more you can come across as an industry expert, the better. If you’re not an expert, don’t worry, Google mentions the following in their product reviews update article: “The overall focus is on providing users with content that provides insightful analysis and original research, and is written by experts or enthusiasts who know the topic well.” Here are just a few ways you can establish more authority and expertise:
Good BrandingGood branding speaks a thousand words in business and this is also true with a blog. There’s about 31.7 million bloggers in the US alone and the best way to differentiate yourself is with unique and professional branding. Don’t be alarmed in the early days. In order to succeed, it isn’t vital for you to perfect your branding right out the gate. But when you’re ready to differentiate yourself from other blogs, it doesn’t have to cost a fortune. There are thousands of WordPress design tutorials on YouTube if you fancy doing it yourself. You can also differentiate your blog in other ways, such as designing a brand logo, niching down, creating a unique selling proposition, and being clear about who your audience is. Tracking Blog PerformanceThis tip is more behind the scenes of your blog, because it requires you to know how your blog is performing. When you install Google Analytics and track engagement metrics, you know which articles are doing well (and not so well) so that you can repeat what’s working and improve what isn’t. Review Blog ExamplesWant some successful review blog examples? Here are some of the best product review blogs to get inspiration from. Niche Pursuits - Software Review BlogNiche Pursuits now publishes tons of reviews in the online business niche. From AI software and digital marketing tools to online courses and WordPress plugins, the site you’re on right now is the perfect example of a review site. For some great review post examples, check out the list below:
The Wire Cutter - Multi-Product Review BlogThe Wire Cutter is an excellent case study because it started out as an ordinary product review blog back in 2011. Five years later, it was purchased by The New York Times for 30 million dollars. The now multi-product review website, which redirects to www.nytimes.com/wirecutter, publishes in-depth reviews on tech, sleep, travel, pets, and everything in between. 10Beasts - Tech Review BlogAnother brilliant success story is a review site that hit $40,000 in monthly affiliate commissions in its eighth month. The owner sold 10Beasts for $500,000+ within 2 years of launching the site. 10Beasts is still active today reviewing products on outdoor gear, car accessories, and tech. Meal Prepify - Food Review BlogI really like this food review blog example because it’s not your typical female-owned food blog. Meal Prepify is run by Rich who, in his own words, “cooks an obscene amount of food”. This blog helps people save time, save money, and eat healthier, and reviews a wide range of kitchen appliances. How to Write Quality Product Reviews According to GoogleGoogle recently published an article outlining details for creating review type content. It's like a review system that ties in with their product reviews algorithm update. The document lists extensive criteria for making product review content as valuable as possible. I’ve categorized the list into five recurring themes, with the number of times they occur in the article.
Interestingly, expertise about the product, insight into the product, and original research only show up twice each. The category with the most mentions is usefulness, which basically means, how useful is the product review? Then the second most recurring theme is comparison, detailing how products differ from each other, from previous models, and how they stack up against other brands. In summary, Google wants product reviews to be useful, share comparable data, contain original research, provide user insights and your level of expertise. All these criteria would be easy to meet if you were buying products and reviewing them directly, but that might not be necessary if you’re creative enough. Try to meet the guidelines Google has provided to the best of your ability and make changes until you find what works best for you. How to Monetize a Review Blog SuccessfullyThere was a day when you could throw up a new review blog in a few hours, add a handful of articles, spam it with backlinks, and start making money online within a few weeks. Fortunately, that no longer works which is a good thing for many reasons. Mainly because it’s not a sustainable blogging business model and only makes the internet terrible. With that said, what are the best ways to monetize a product review blog today? Apart from affiliate marketing being the most obvious, here are additional ways to make money with a review site. Display AdsAs a successful blogger, you won't want to miss the opportunity to earn income through display ads. It’s very easy to get started with either Google Adsense or Ezoic. Digital ProductsHow about selling a digital product to help your readers use the tech you review? For example, if your own product review blog is about graphics cards and video editing software, you could create a course teaching people how to edit a video for YouTube. Start a YouTube ChannelInstead of just posting articles on your blog, you can also review them on YouTube. Once you reach the threshold, you can monetize your channel with ads and affiliate commission. Get Started TodayThat concludes this post on how to start a review blog. Admittedly, there’s a lot to work on, but you only need to focus on one thing at a time. Once you complete the initial steps and find some content ideas, get into the habit of writing great content every day. For more tips to get the most out of your review blog, read how to write a product review in 13 steps. Do review websites make money?In broad terms, a review site makes money by providing valuable product feedback which online shoppers use to make purchasing decisions. How do I create a simple review site?Step 1: Define Your Niche and Audience. ... . Step 2: Plan Your Website Structure and Features. ... . Step 3: Choose a Website Builder and Set Up Your Website. ... . Step 4: Create Engaging and Informative Content. ... . Step 5: Implement User-Friendly Navigation and Design. ... . Step 6: Promote and Monetize Your Review Website.. How do you become a review person?You can become a Paid Reviewer by signing up on websites that provide paid review opportunities, like blogs, websites, social media, or e-commerce platforms. You can also get on websites that connect reviewers with the brands directly. How do you start doing product reviews?Steps to Become an Professional Product Reviewer. Step 1: Pick a Niche. ... . Step 2: Create a Review Website / YouTube Channel. ... . Step 3: Write a Product Review. ... . Step 4: Build Subscribers. ... . Step 5: Contact the Companies. ... . Step 6: Get More Than Free Stuff – Affiliate Marketing, Brand Deals, & More!. |
