McDonalds Spotify playlist
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McDonald'sSpotify FriesListBrazil Agency Network: Publicis One Published/Aired: June 2019Posted: June 05, 2019 Like 32 Comments Share Share
Video of McDonald's | FriesList TagsDigital Brazil Food Music McDonald's Spotify Publicis One DescriptionMcDonald's is characterized by offering its customers the best French fries in the world; and now it will also offer a unique digital experience. Each consumer can use their McFries to have access to music that is in accordance with their mood; this is an innovative action developed in partnership with Spotify. Created by the agencies DPZ&T Brazil and Leo Burnett Colombia, the project focuses on diversifying the customers experience when they go to the restaurants. The clients will be invited to place their McFries on a code traced on the tray liner. When finished, they can open the Spotify app and scan the Spotify code on the tray liner. After the content is synchronized with the app, users will be taken to a Spotify profile named FriesList, specially created for the action. Then, they can enjoy the meal and listen to the songs from different and exclusive playlists, such as FriTops of the Moment, Im Out of Fries or Someone Stole My Fries. Digital advertisement created by Publicis One, Brazil for McDonald's, within the categories: Food, Music. Credits Advertising Agencies: DPZ&T, Brazil, in partnership with Leo Burnett, Colombia General Creative Director DPZ&T: Rafael Urenha Executive Creative Director DPZ&T: Carlos Schleder, Sergio Mugnaini Creatives DPZ&T: Raphael Lucone, Thomaz Dantas, Giampietro Zanon, Bruno Landi, Vinicius Curi General Creative Director Leo Burnett Colômbia: Mauricio Sarmiento Executive Creative Director Leo Burnett Colômbia: Pablo Acosta Creatives Leo Burnett Colômbia: Carolina Arias, Eddy Marquez Account Team: Daniel Jotta, Mariana Magalhães, Eduardo Brunoro, Hernan Cuñado, Rafaela Neves, Lucia Corrêa, Denise Farinola Approval Client: Dan Gertsacov, Santiago Blanco, Elizabeth Porth, Guilherme Coe, Diana Pelaez, Ana María Montoya, Carolina Martinez, João Branco, Marcelo Ferronato, Bruna Rocha Producer: Oriental Films Directing: Diego Robino Executive Producer: Diego Robino Director of Photography: Federico Polleri Costume Design: Caro Dure Editing: Jose Vitarella Final Artwork / Post Production: Oriental Films Graphic Production: Marcos Moura, Cristiano Arashiro Audio Producer: Lucha Libre Audio Music Production: Paulinho Corcione Music Creation: Paulinho Corcione and Equipe Lucha Producer (Account): Thais Urenha Coordination: Dudú Missono |
