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DoD is Modernizing DAWIA Certification TrainingGetting Back-to-BasicsFind resources to help understand how the changes affect YOU. Learn more  Learn from examples of real-world acquisition programsThe DAU Powerful Examples program showcases real-world acquisition stories of best practices and lessons learned. These stories highlight a success or other outcome that may be useful to your organization or program. Learn more Build skills with a Defense Acquisition CredentialLearn more about specific topics in acquisition such as agile and program protection with a Defense Acquisition Credential. Our credentials program allows you to select smaller job-focused training so you can grow and deepen your skills. Learn more DAU strives to provide each and every student the quality education the Defense Acquisition Workforce has come to expect from the university. Student surveys demonstrate an overwhelmingly positive experience at our training sites and in our online courses. However, should any student encounter a problem, we have procedures in place and a chain of reporting for seeking resolution. Students are encouraged to refer to Student Academic Policies and Information on our website. More » As a mobile marketer, these questions probably crossed your mind at some point:
These questions can be answered by measuring the stickiness of your app with metrics like DAU and MAU. What is DAU?Daily Active Users (DAU) measures the number of active users who visit your app in a single day. Keep in mind this metric tracks usage based on individual, not sessions. For example, if a single user launches your app multiple times a day, the DAU for that user would still only be one. This gives you an accurate reading of how many unique visitors you’re getting on a daily basis. Here’s how you calculate DAU: What is MAU?Monthly Active Users (MAU) measures the number of unique users to your app over a 30-day period. This stickiness metric indicates your app’s ability to attract and retain users over time. How to Use DAU/MAUIn order to measure DAU/MAU, you’ll have to first identify what it means to be an active user for your app. Active users could do something as minimal as launching your app, or as significant as making a purchase or building a profile. While tracking DAU/MAU goes back to the dawn of user engagement, mobile marketers are advised to use this metric with caution. These numbers on their own don’t provide an accurate assessment of growth. For example, let’s say a celebrity mentions your app in an Instagram story and app downloads skyrocket. Looking at the DAUs and installs for that day, you’re crushing it! However, what DAU doesn’t reveal is the number of users who download your app but never use it after the first launch, or those who get no value out of it and churn after a few days. So while these numbers on their own can be classified as superficial vanity metrics, pairing them with meatier metrics that track conversions, revenue, and retention provide you with a more accurate reading of app growth. What is Considered a Good DAU/MAU?A good DAU/MAU benchmark varies based on what type of app you have. Generally, you want to focus more on how your DAU/MAU is trending over time rather than the actual number. Generally speaking, apps over 20% are said to be good, and apps that reach 50%+ (like Facebook) are excellent.1 What is the DAU/MAU Ratio?The DAU to MAU ratio measures the proportion of monthly active users who engage with your app in a 24-hour time period. The DAU/MAU ratio calculation looks like this: So, if you have 3,000 DAU and 9,000 MAU in the month of June, your stickiness ratio is 33%. This metric helps you understand how valuable your product is to your users by measuring how often they return to your app. This percentage can also help you forecast traction and potential revenue over time. Although this metric gives you some insight into retention, you have to remember it does not take into account users who have churned. Cohort analysis is a valuable tool you should use to gain a comprehensive understanding of app retention and growth. Bonus: What About WAU?Weekly Active Users (WAU) is often interchangeable with DAU depending on when users tend to engage with your app. The main difference is that WAU avoids the variances that might occur between days of the week. For example, if you’re a B2B instant messaging app like Slack, you might have a really high DAU during the workweek, but see a dip on weekends. With WAU, you can see weekly activity within the app without having to account for low activity on specific days. Learn More About DAU vs. MAU
Ready to go beyond DAU/MAU/WAU and get actionable insights into how to gain and retain your users for life? Download our Mobile Engagement & Retention Guide. Mobile Engagement and Retention Guide Create campaigns for each stage of the user lifecycle to retain users, drive engagement, and win back lost customers. Download Ebook Now Posted on December 5, 2019 What is a DAU?The Daily Active Users (DAU) to Monthly Active Users (MAU) Ratio measures the stickiness of your product - that is, how often people engage with your product. DAU is the number of unique users who engage with your product in a one day window.
Who can use DAU?All Non-DoD federal agency and Defense Industry Employees (Contractors) are eligible to complete DAU training. As it relates to DAU ILT/VILT courses, employees may attend DAU courses at no cost on a space available basis.
What is a good amount of DAU?DAU/MAU is a popular metric for user engagement – it's the ratio of your daily active users over your monthly active users, expressed as a percentage. Usually apps over 20% are said to be good, and 50%+ is world class.
What are DAU metrics?What is DAU? Daily Active Users (DAU) measures the number of active users who visit your app in a single day. Keep in mind this metric tracks usage based on individual, not sessions. For example, if a single user launches your app multiple times a day, the DAU for that user would still only be one.
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