Review amazons product experience campaign năm 2024
It may go without saying, but it's crucial enough that we're going to say it anyway—providing an exceptional customer experience is the key to generating more positive reviews on your Amazon products. Customers are much more likely to take time out of their day to write an Amazon product review if they are highly impressed by your product and your customer service. Show
Here are some examples of how to provide your customers with an exceptional experience:
Place product inserts in your packagesProduct packaging inserts provide proactive marketing and customer service opportunities for sellers—they allow you to directly facilitate feedback from Amazon customers once your product hits their doorstep. Many brands use inserts to request honest product and seller reviews, showcase additional product offerings, and to proactively mitigate negative ratings by including their contact information for correcting customer issues. Inserts are also a great chance to encourage repeat purchases and build customer loyalty—55% of consumers will buy from the same brand on Amazon if they receive a discount code on future purchases. It's important to note that Amazon has strict guidelines when it comes to how sellers and brands can leverage packaging inserts. Per Amazon’s Terms of Service and review policies, the insert cannot offer a "financial reward, discount, free products, or other compensation in exchange for a review on their product or their competitor’s product." For a step-by-step list of do’s and don’ts with inserts, as well as examples, visit our Amazon Packaging Inserts Guide or watch this video: Send a follow-up email requesting feedbackAmazon allows you to send automated follow-up emails and request feedback to customers who have purchased your products—this little nudge can go a long way toward encouraging customers to leave a review. While some sellers opt to manage their email automation efforts, there are Amazon review services that specialize in managing and optimizing feedback-generating campaigns. To avoid your emails being marked as spam and reduce the risk of account suspension, use neutral language that adheres to Amazon’s Terms of Service and messaging guidelines. Enroll new products in the Amazon Vine programIf you’re launching a new product on the marketplace, be sure to take advantage of Amazon’s Vine program. This program invites trusted reviewers to post honest opinions about new or pre-released items on Amazon, providing valuable consumer insights and feedback for brands as they market new products. For brands, the Amazon Vine promises quality reviews and increased traction on new product listings, and according to Amazon, can boost a brand’s sales on average by 20%. Learn more about Amazon Vine here: Develop a short-term and long-term strategy to increase review countGenerating more reviews on Amazon may not be something that you can control directly, but you can grow your product review count and relative review count (how many reviews you have compared to competitors) with the right strategy. As an Amazon Agency and Wholesale Seller with over a decade of experience selling on Amazon, we understand the importance Amazon product reviews play in organic rank and in determining who wins the Buy Box—and we’ve developed clear strategies for helping Amazon sellers generate more happy customers and positive reviews for their products. Contact our team if you would like to learn more about how to save time managing your Amazon product listings, customer service, product reviews, and much more. Does Amazon really pay you to review products?While Amazon themselves won't pay you for the reviews (it's not allowed), sellers can pay people to write honest reviews about their products in other 'roundabout ways. How much does Amazon pay to be a reviewer?As of Feb 3, 2024, the average annual pay for a Work From Home Amazon Product Review in the United States is $159,405 a year. Just in case you need a simple salary calculator, that works out to be approximately $76.64 an hour. This is the equivalent of $3,065/week or $13,283/month. Does Amazon Vine pay you?Voices are shoppers like you and are not paid to participate in the program. To stay in the program, they are expected to share honest and unbiased reviews. Does Amazon reward you for writing reviews?Customers who purchased a product participating in the Early Reviewer Program might have been asked to write a review. Customers who submitted a review within the offer period received a small reward (for example, a $1-$3 Amazon.com Gift Card) for helping future shoppers. |