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"What Is Love?"
Single by Twice
from the EP What Is Love?
Language	Korean
Released	April 9, 2018
Genre	K-pop electropop[1]
Length	3:28
Label	JYP
Songwriter(s)	J.Y. Park "The Asiansoul" Lee Woo-min "collapsedone"
Producer(s)	J.Y. Park "The Asiansoul"
Twice singles chronology
"Candy Pop" (2018) "What Is Love?" (2018) "Wake Me Up" (2018)
Music video
"What Is Love?" on YouTube

"What Is Love?" (stylized as "What is Love?") is a song recorded by South Korean girl group Twice. It was released by JYP Entertainment on April 9, 2018, as the lead single from their fifth extended play of the same name.

Composition[edit]

"What Is Love?" was written and composed by Park Jin-young, who previously produced "Signal", and it was arranged by Lee Woo-min "collapsedone", who co-produced "Knock Knock" and "Candy Pop". According to JYP Entertainment, the song is about "the love girls would dream about or imagine after learning about it through books, movies or dramas" and it has a bright melody and uptempo dance beat incorporating trap.[2][3] Tamar Herman of Billboard described the song as having "retro electro-pop styling" and an "addictive choral hook", with "digital quirks, sparkling chimes, and staccato'd percussion over the bubblegum melody".[4]

Music video[edit]

Similar to the music video for "Cheer Up", the members of Twice portray characters from famous films in the "What Is Love" music video.[1] Nayeon is Mia from The Princess Diaries, Jeongyeon and Sana are Molly and Sam from Ghost, Mina and Dahyun are Vic and Matthieu from La Boum, Sana and Tzuyu are Mia and Vincent from Pulp Fiction, Jeongyeon and Tzuyu are Romeo and Juliet from Romeo + Juliet, Jihyo and Jeongyeon are Itsuki/Hiroko and male Itsuki from Love Letter, Momo and Tzuyu are Mia and Sebastian from La La Land, and Dahyun and Chaeyoung are Léon and Mathilda from Léon: The Professional. The music video also has scenes showing the song's choreography, Twice at a sleepover watching the movies on TV, and Dahyun's "commercial break" that includes product placement for Acuvue contact lenses.[4]

The music video was ranked fourth on the 2018 YouTube's Most Popular Music Videos list in South Korea.[5] It also ranked at number 5 on the 2018 YouTube's Top Trend Music Videos in Japan.[6]

Commercial performance[edit]

The song debuted atop Gaon's Digital Chart and Billboard Korea's Kpop Hot 100.[7][8] It also peaked at No. 3 and 6 on Billboard charts' World Digital Song Sales and Billboard Japan Hot 100, respectively.[9][10] The song placed at number 29 at Billboard Japan Hot 100 year-end chart,[11] and placed at number 14 in Top Streaming Songs.[12]

"What Is Love?" surpassed 100 million streams in October 2019, becoming Twice's third consecutive Platinum certification single for streaming from the Korea Music Content Association (KMCA).[13]

In April 2020, "What Is Love?" earned Silver streaming certification for surpassing 30 million streams on Oricon Streaming Singles Chart from the Recording Industry Association of Japan (RIAJ).[14][15]

As of July 2021, "What Is Love?" has received over 135 million streams on Spotify, and 517 million views and 4.7 million likes on YouTube.

In 2021, "What Is Love?" re-charted on several music streaming services after going viral on TikTok. Over 1 million videos on TikTok have used the song as their background music.[16]

Japanese version[edit]

Twice's second compilation album #Twice2, released on March 6, 2019, includes both Korean and Japanese versions of the song.[17] "What Is Love? (Japanese ver.)" was pre-released as a digital single on February 7, along with an accompanying music video.[18][19] The Japanese lyrics were written by Risa Horie.[20] It was first performed on Music Station Super Live on December 21, 2018.[21]

Charts[edit]

Certifications[edit]

Accolades[edit]

Music program awards[edit]

See also[edit]

• List of certified songs in South Korea
• List of Gaon Digital Chart number ones of 2018
• List of Inkigayo Chart winners (2018)
• List of K-pop Hot 100 number ones
• List of M Countdown Chart winners (2018)
• List of Music Bank Chart winners (2018)

References[edit]

1. ^ a b Benjamin, Jeff (April 9, 2018). "Twice Bring Romantic Comedies to K-pop in 'What Is Love?' Video: Watch". Fuse. Archived from the original on April 25, 2018. Retrieved April 25, 2018.
2. ^ Kim Ji-soo (April 7, 2018). "TWICE, EXID, A-PINK and others return this month". The Korea Times. Retrieved April 8, 2018.
3. ^ Jeon A-ram (March 28, 2018). "[공식입장] 트와이스, 박진영 곡으로 컴백 "통통 튀는 댄스곡"". Xports News (in Korean). Archived from the original on March 29, 2018. Retrieved March 29, 2018.
4. ^ a b Herman, Tamar (April 9, 2018). "TWICE Ask 'What Is Love?' in Cinematically Inspired New Music Video". Billboard. Archived from the original on May 3, 2018. Retrieved April 25, 2018.
5. ^ "2018년 유튜브를 강타한 뮤직비디오와 인기동영상은". Naver (in Korean). Etnews. December 6, 2018. Retrieved December 7, 2018.
6. ^ "YouTube年間音楽1位は「Lemon」米津玄師 TWICEは3作TOP10". Oricon Music (in Japanese). Oricon ME Inc. December 11, 2018. Archived from the original on December 11, 2018. Retrieved December 12, 2018.
7. ^ a b "2018년 15주차 Digital Chart". Gaon Music Chart (in Korean). Korea Music Content Association. Archived from the original on April 4, 2019. Retrieved April 25, 2018.
8. ^ a b "Kpop Hot 100 (week of April 28, 2018)". Billboard. Archived from the original on July 10, 2018. Retrieved April 25, 2018.
9. ^ a b "World Digital Song Sales – The week of April 21, 2018". Billboard. Archived from the original on October 20, 2020. Retrieved April 25, 2018.
10. ^ a b "Billboard Japan Hot 100 (2018/04/23 付け)". Billboard Japan (in Japanese). Archived from the original on April 29, 2018. Retrieved April 25, 2018.
11. ^ "Billboard Japan Hot 100 Year-end Charts". Billboard Japan (in Japanese). Archived from the original on December 9, 2018. Retrieved December 12, 2018.
12. ^ "Billboard Japan Top Streaming Songs Year-end Charts". Billboard Japan (in Japanese). Archived from the original on January 15, 2020. Retrieved December 12, 2018.
13. ^ a b "South Korean single streaming certifications – Twice – What Is Love?" (in Korean). Korea Music Content Association (KMCA). Retrieved October 10, 2019.
14. ^ a b "Japanese single streaming certifications – Twice – What is Love?" (in Japanese). Recording Industry Association of Japan. Retrieved December 24, 2020. Select 2020年11月 on the drop-down menu
15. ^ "【深ヨミ】Sexy Zone作品が12作ランクイン シングルセールスの現在". Billboard Japan (in Japanese). Archived from the original on June 19, 2020. Retrieved May 31, 2020.
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17. ^ "TWICE、ベストアルバムの第2弾『#TWICE2』リリース＆ドームツアーのタイトル決定". Billboard Japan (in Japanese). January 10, 2019. Archived from the original on February 20, 2019. Retrieved January 11, 2019.
18. ^ "TWICE、「What is Love?」日本語版MV公開". Billboard Japan (in Japanese). February 8, 2019. Archived from the original on March 6, 2019. Retrieved March 6, 2019.
19. ^ "What is Love? -Japanese ver.-". Line Music. Archived from the original on March 6, 2019. Retrieved March 6, 2019.
20. ^ "Music Station Super Live 2018". Music Station (in Japanese). December 21, 2018. TV Asahi.
21. ^ "TWICE、『Mステスーパーライブ』で「What is Love?」日本語ver.初披露". Barks (in Japanese). December 20, 2018. Archived from the original on January 11, 2019. Retrieved January 11, 2019.
22. ^ "週間 デジタルシングル（単曲）ランキング – 2018年04月23日付". Oricon News (in Japanese). Oricon ME inc. Archived from the original on April 18, 2018. Retrieved April 25, 2018.
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27. ^ ""BTS·워너원·트와이스·찰리푸스" '2018 MGA' K-POP으로 하나 됐다". Naver (in Korean). OSEN. November 7, 2018. Archived from the original on November 17, 2018. Retrieved November 16, 2018.
28. ^ "'눈물의 대상' 방탄소년단X트와이스, '2018 MAMA' 진짜 주인공 [종합]". Naver (in Korean). Hankook Ilbo. December 15, 2018. Archived from the original on December 26, 2018. Retrieved December 26, 2018.
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30. ^ Kim Na-ra (April 18, 2018). "'쇼챔피언' 트와이스, 컴백 동시에 1위…"트와이스 父 박진영 감사"". My Daily (in Korean). Archived from the original on April 25, 2018. Retrieved April 25, 2018.
31. ^ Jeon A-ram (April 25, 2018). "[종합] "감동이고 감사"…'쇼챔피언' 트와이스, 2주연속 1위 '6관왕'". Xports News (in Korean). Archived from the original on April 26, 2018. Retrieved April 26, 2018.
32. ^ Jeong Yu-na (May 2, 2018). "'쇼챔피언' 트와이스 1위, 11관왕+트리플크라운 기록…러블리즈 컴백". Sports Chosun (in Korean). Archived from the original on May 2, 2018. Retrieved May 2, 2018.
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